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Senior Field Marketing Manager

Recorded Future
Full-time
On-site
Boston, Massachusetts, United States
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Field Marketing Manager

πŸ”Ή Company: Recorded Future

πŸ”Ή Location: Boston, MA

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 1, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (with travel)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing regional marketing strategy in collaboration with sales leadership
  • Creating demand through various marketing tactics, including integrated campaigns, conferences, and local events
  • Monitoring and reporting on campaign results and effectiveness
  • Collaborating with cross-functional teams to optimize communication and increase event participation
  • Managing prospect lists and vendor relationships

ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a focus on driving pipeline growth through effective demand generation campaigns.

πŸ“‹ Key Responsibilities

βœ… Set regional field marketing strategy in partnership with sales and channel teams

βœ… Create demand through various marketing tactics, including integrated campaigns, conferences, and local events

βœ… Monitor and report on campaign results and effectiveness, including ROI, and recommend changes as needed

βœ… Collaborate and optimize communication with Corporate/Product Marketing and Demand Generation on successful strategies for increasing event participation, revenue growth, and community awareness

βœ… Ensure that content is aligned with corporate go-to-market messaging and positioning

βœ… Work closely with partnership teams to identify and cultivate partner relationships

βœ… Manage prospect lists between the company's CRM and marketing automation databases and vendors' progress

βœ… Manage vendors assisting with demand generation such as content syndication groups, graphic designers, fulfillment agencies

βœ… Coordinate initiatives across internal teams and vendors

βœ… Provide regional assistance to marketing initiatives as required

βœ… Provide feedback to relevant stakeholders based on sales and prospect feedback

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive pipeline growth and increase brand awareness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in field or similar marketing role, with a preference for cybersecurity experience

Required Skills:

  • Proven ability to plan and execute strategic campaigns
  • Strong communication skills, able to build and maintain relationships
  • Self-motivated, proactive thinker
  • Strong team player, with the ability to work with multiple stakeholders
  • Demonstrated analytical, organizational, negotiation, and project management skills
  • Willingness to travel (~20 - 30%)
  • SFDC and HubSpot knowledge a plus

Preferred Skills:

  • Experience with marketing automation tools
  • Familiarity with the cybersecurity industry

ASSUMPTION: Candidates with a strong background in field marketing, a proven track record of driving pipeline growth, and experience working with cross-functional teams will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Field Marketing Manager in the Boston area with 3-5 years of experience)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Unlimited PTO and flexible work arrangements
  • Employee stock options
  • Professional development opportunities

Working Hours: Full-time, 40 hours per week, with occasional travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be subject to employee eligibility requirements.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Cybersecurity

Company Size: Medium (501-1,000 employees)

Founded: 2009

Company Description:

  • Recorded Future is the world’s largest threat intelligence company, providing real-time, unbiased, and actionable intelligence to empower clients to act with speed and confidence to reduce risk and securely drive business forward.
  • The company's Intelligence Cloud provides end-to-end intelligence across adversaries, infrastructure, and targets, indexing the internet across the open web, dark web, and technical sources.
  • Recorded Future works with over 1,600 businesses and government organizations across more than 74 countries.

Company Specialties:

  • Threat Intelligence
  • Cybersecurity
  • Risk Management
  • Data Analysis
  • Marketing

Company Website: Recorded Future

ASSUMPTION: Recorded Future is a well-established company in the cybersecurity industry, with a strong focus on providing real-time threat intelligence to its clients.

πŸ“Š Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports directly to the Director of Field Marketing and works closely with sales, channel, and other marketing teams

Work Arrangement: On-site with occasional travel required (~20 - 30%)

Growth Opportunities:

  • Potential career progression into a management or leadership role within the marketing department
  • Opportunities to work on high-impact projects and collaborate with cross-functional teams
  • Professional development opportunities, including training and mentorship programs

ASSUMPTION: This role offers opportunities for career growth and professional development within a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative and innovative work environment

Office Location(s): 363 Highland Avenue, Somerville, MA 02144

Geographic Context:

  • Boston is a major hub for the technology and cybersecurity industries, offering ample networking opportunities and access to industry events
  • The office is located in Somerville, a diverse and vibrant neighborhood just outside of Boston, with easy access to public transportation
  • The area offers a wide range of cultural attractions, dining options, and outdoor activities

Work Schedule: Full-time, 40 hours per week, with occasional travel required

ASSUMPTION: The office environment at Recorded Future is collaborative and innovative, with a strong focus on driving results through effective teamwork and cross-functional collaboration.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • On-site interview with the marketing team and other stakeholders
  • Final interview with the Director of Field Marketing

Key Assessment Areas:

  • Strategic thinking and campaign planning
  • Communication and presentation skills
  • Analytical and problem-solving skills
  • Cross-functional collaboration and teamwork

Application Tips:

  • Highlight your experience with demand generation campaigns and driving pipeline growth
  • Include examples of your ability to work effectively with cross-functional teams
  • Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role

ATS Keywords: Field Marketing, Demand Generation, Campaign Management, Account-Based Marketing, Event Coordination, Communication Skills, Analytical Skills, Project Management, Relationship Building, Negotiation Skills, Organizational Skills, Self-Motivated, Team Player, CRM Management, Marketing Automation, Vendor Management

ASSUMPTION: The application process at Recorded Future is designed to assess the candidate's strategic thinking, communication skills, and ability to work effectively with cross-functional teams.

πŸ› οΈ Tools & Technologies

  • Salesforce (SFDC)
  • HubSpot
  • Marketing automation tools (e.g., Marketo, Pardot)
  • CRM software
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Salesforce, HubSpot, and marketing automation tools is preferred for this role, as they are essential for managing campaigns, tracking progress, and analyzing results.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Know what matters
  • Act first
  • Collaborate and innovate
  • Embrace diversity and inclusion
  • Be transparent and accountable

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-focused and action-oriented

Self-Assessment Questions:

  • Do I thrive in a collaborative and team-oriented work environment?
  • Am I comfortable working with data and using it to inform my decision-making?
  • Can I adapt to changes in priorities and workload as needed?
  • Am I results-focused and driven to achieve success?

ASSUMPTION: Candidates who are strong collaborators, comfortable working with data, adaptable, and results-driven will be well-suited to Recorded Future's work environment and culture.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines simultaneously
  • Working with a diverse range of stakeholders, including sales, marketing, and channel teams
  • Adapting to changes in the market and adjusting campaigns accordingly
  • Travel requirements (~20 - 30%)

ASSUMPTION: This role may present challenges in managing multiple priorities, working with diverse teams, and adapting to changes in the market, but offers opportunities for growth and professional development.

πŸ“ˆ Similar Roles Comparison

  • This role focuses on regional field marketing strategy and demand generation, whereas similar roles may have a broader or more specialized focus
  • Recorded Future is a well-established company in the cybersecurity industry, offering a unique opportunity to work in a dynamic and innovative environment
  • Career progression opportunities may vary depending on the company size and structure

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and innovative environment, with opportunities for career growth and professional development.

πŸ“ Sample Projects

  • Developing and executing a regional marketing strategy to exceed pipeline targets
  • Creating and managing integrated campaigns, conferences, and local events to drive demand and increase brand awareness
  • Analyzing campaign results and making data-driven recommendations to optimize performance

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of data-driven decision-making.

❓ Key Questions to Ask During Interview

  • Can you describe the typical pipeline targets for this role and how success is measured?
  • How does this role collaborate with the sales and channel teams, and what are the key priorities for the first 90 days?
  • What are the most challenging aspects of this role, and how have previous team members approached them?
  • How does Recorded Future support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your demand generation campaigns and their results
  • Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.