Senior Field Marketing Manager

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager

🔹 Company: Vonage

🔹 Location: US - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing strategies to support sales efforts and drive customer acquisition and growth objectives.
• Collaborating closely with regional sales leaders, partner sales, product marketing, and corporate marketing teams to drive pipeline and revenue.
• Leveraging ABM strategies and tools to increase engagements and open doors in highly targeted accounts.
• Organizing c-level roundtables, experience and networking events, webinars, and regional trade shows to engage and educate customers.
• Managing budgets, marketing resources, vendors, and agencies to ensure effective and efficient marketing campaigns.

ASSUMPTION: This role requires a strategic and data-driven mindset, with a focus on metrics and results. The ideal candidate will have extensive experience in field marketing, partner marketing, and ABM, with a proven track record of driving pipeline and revenue growth in a SaaS B2B or high-tech environment.

📋 Key Responsibilities

✅ Developing and executing regional marketing strategies and plans aligned with sales priorities and goals.

✅ Collaborating with sales, product marketing, and corporate marketing teams to drive integrated marketing campaigns at a regional level.

✅ Leveraging ABM strategies and tools to increase engagements and open doors in highly targeted accounts.

✅ Organizing and driving c-level roundtables, experience and networking events, webinars, and regional trade shows to engage and educate customers.

✅ Managing budgets, marketing resources, vendors, and agencies to ensure effective and efficient marketing campaigns.

✅ Tracking and forecasting performance in regions and keeping planning documents up-to-date.

✅ Working with 1-2-1 meeting vendors to drive meetings in ABM accounts.

✅ Innovating and testing new ideas on reaching and engaging regional ABM accounts.

ASSUMPTION: This role requires strong project management skills, adaptability to fast-changing environments, and a dedication to excellence. The ideal candidate will be a positive, agile, and collaborative team player who works seamlessly with sales and centers of excellence.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or Business

Experience: 5-10 years of experience in field marketing, partner marketing, and ABM, with a focus on SaaS B2B or high-tech environments

Required Skills:

• Expertise in field marketing, partner marketing, ABM, events, localized campaigns, and pipeline generation.
• Extensive marketing experience in SaaS B2B, software, or high-tech environments.
• Strong project management skills, adaptability to fast-changing environments, and dedication to excellence.
• Proficient in ABM orchestration tools like 6Sense and integrated marketing capabilities.
• Strategic thinker with a data-driven, metrics-focused, results-oriented approach.

Preferred Skills:

• Experience collaborating closely with Sales teams and supporting multiple regions, fostering strong relationships.
• High-performance mindset, open-mindedness, and willingness to go the extra mile to achieve goals.

ASSUMPTION: The ideal candidate will have a proven track record of driving pipeline and revenue growth in a SaaS B2B or high-tech environment, with a focus on field marketing, partner marketing, and ABM. They will be a strategic thinker with a data-driven, metrics-focused, results-oriented approach, and strong project management skills.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and location)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) retirement plan with company match
• Generous time off, including vacation, sick, and holiday pay
• Employee stock purchase plan
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, with some flexibility for remote work

ASSUMPTION: The salary range for this role is based on industry standards for a Senior Field Marketing Manager with 5-10 years of experience in a SaaS B2B or high-tech environment. The benefits package is competitive and designed to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 1,001-5,000 employees

Founded: 2001

Company Description:

• Vonage is a global cloud communications leader, providing unified communications, contact centers, and programmable communications APIs to help brands accelerate their digital transformation.
• The company offers a wide range of solutions, including UCaaS, CPaaS, CCaaS, and conversational commerce, to help businesses stay ahead in the ever-changing communications landscape.
• Vonage is headquartered in Holmdel, New Jersey, and has a strong presence in the United States and around the world.

Company Specialties:

• UCaaS (Unified Communications as a Service)
• CPaaS (Communications Platform as a Service)
• CCaaS (Contact Center as a Service)
• Cloud Communications
• Unified Communications
• Communication APIs
• Contact Center
• Call Center
• Mobility
• Office Phone Systems
• Conversational Commerce

Company Website: http://www.vonage.com

ASSUMPTION: Vonage is a well-established company in the IT Services and IT Consulting industry, with a strong focus on cloud communications and unified communications solutions. The company is headquartered in Holmdel, New Jersey, and has a significant presence in the United States and around the world.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Director of Field Marketing, Apps Business Unit.

Work Arrangement: Remote OK, with some travel required, primarily within the US.

Growth Opportunities:

• Potential for career advancement within the marketing organization or other departments within Vonage.
• Opportunities to work on high-impact projects and initiatives that drive business growth and innovation.
• Chance to collaborate with and learn from experienced marketing professionals and industry experts.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact projects and initiatives, collaborate with experienced marketing professionals, and advance their career within the company.

🌍 Location & Work Environment

Office Type: Remote (with some travel required)

Office Location(s): US - Remote

Geographic Context:

• The United States is the primary market for this role, with a focus on driving customer acquisition and growth in the region.
• The role requires some travel, primarily within the US, to support regional marketing efforts and attend industry events.
• The remote work environment offers flexibility and the opportunity to work from anywhere in the US.

Work Schedule: Full-time, with some flexibility for remote work

ASSUMPTION: This role is primarily focused on the US market, with some travel required to support regional marketing efforts and attend industry events. The remote work environment offers flexibility and the opportunity to work from anywhere in the US.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team and other stakeholders
• Final interview with the Director of Field Marketing, Apps Business Unit
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and experience in field marketing, partner marketing, and ABM
• Strategic thinking and data-driven approach to marketing
• Project management skills and adaptability to fast-changing environments
• Collaboration and teamwork skills, with a focus on working seamlessly with sales and centers of excellence
• Cultural fit and alignment with Vonage values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume, with a focus on field marketing, partner marketing, and ABM.
• Tailor your cover letter to the specific role and company, explaining why you are a good fit for the position and how you can contribute to Vonage's success.
• Prepare for behavioral interview questions that focus on your marketing expertise, strategic thinking, project management skills, and collaboration abilities.

ATS Keywords: Field Marketing, Partner Marketing, ABM, Events, Localized Campaigns, Pipeline Generation, SaaS B2B, Software, High-Tech, Project Management, Data-Driven, Metrics-Focused, Results-Oriented, Collaboration, Adaptability, Innovation

ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing expertise, strategic thinking, project management skills, collaboration abilities, and cultural fit with Vonage. The ideal candidate will have extensive experience in field marketing, partner marketing, and ABM, with a proven track record of driving pipeline and revenue growth in a SaaS B2B or high-tech environment.

🛠️ Tools & Technologies

• 6Sense (ABM orchestration tool)
• Marketo (marketing automation platform)
• Salesforce (CRM)
• Eventbrite (event management platform)
• Zoom (video conferencing tool)

ASSUMPTION: This role requires proficiency in ABM orchestration tools like 6Sense, as well as experience with marketing automation platforms, CRMs, event management platforms, and video conferencing tools.

👔 Cultural Fit Considerations

Company Values:

• Accountability
• Trust
• Collaboration
• Excellence

Work Style:

• Data-driven and metrics-focused
• Results-oriented and actionable
• Collaborative and team-based
• Adaptable and agile

Self-Assessment Questions:

• Do you have a proven track record of driving pipeline and revenue growth in a SaaS B2B or high-tech environment, with a focus on field marketing, partner marketing, and ABM?
• Are you a strategic thinker with a data-driven, metrics-focused, results-oriented approach to marketing?
• Do you have strong project management skills and the ability to adapt to fast-changing environments?
• Are you a positive, agile, and collaborative team player who works seamlessly with sales and centers of excellence?
• Do you align with Vonage's values of accountability, trust, collaboration, and excellence?

ASSUMPTION: The ideal candidate for this role will have a proven track record of driving pipeline and revenue growth in a SaaS B2B or high-tech environment, with a focus on field marketing, partner marketing, and ABM. They will be a strategic thinker with a data-driven, metrics-focused, results-oriented approach to marketing, with strong project management skills and the ability to adapt to fast-changing environments. They will also be a positive, agile, and collaborative team player who aligns with Vonage's values of accountability, trust, collaboration, and excellence.

⚠️ Potential Challenges

• Managing multiple regions and priorities simultaneously
• Keeping up with fast-changing market conditions and customer needs
• Collaborating effectively with remote teams and stakeholders
• Balancing strategic planning and tactical execution

ASSUMPTION: This role presents several challenges, including managing multiple regions and priorities simultaneously, keeping up with fast-changing market conditions and customer needs, collaborating effectively with remote teams and stakeholders, and balancing strategic planning and tactical execution. The ideal candidate will have strong project management skills, adaptability to fast-changing environments, and a dedication to excellence.

📈 Similar Roles Comparison

• This role is similar to other field marketing, partner marketing, and ABM roles in the SaaS B2B or high-tech industry, but with a focus on driving customer acquisition and growth in the US market.
• Unlike other roles, this position requires some travel, primarily within the US, to support regional marketing efforts and attend industry events.
• Career progression in this role may lead to opportunities in marketing management or other departments within Vonage.

ASSUMPTION: This role is similar to other field marketing, partner marketing, and ABM roles in the SaaS B2B or high-tech industry, but with a focus on driving customer acquisition and growth in the US market. The ideal candidate will have extensive experience in these areas and a proven track record of driving pipeline and revenue growth.

📝 Sample Projects

• Developing and executing a regional marketing strategy and plan to support sales efforts and drive customer acquisition and growth in a specific US market
• Leveraging ABM strategies and tools to increase engagements and open doors in highly targeted accounts in a specific industry vertical
• Organizing and driving a c-level roundtable or experience and networking event to engage and educate customers in a specific region

ASSUMPTION: These sample projects are designed to illustrate the types of marketing initiatives and campaigns that the ideal candidate for this role might be expected to develop and execute. The ideal candidate will have extensive experience in field marketing, partner marketing, and ABM, with a proven track record of driving pipeline and revenue growth in a SaaS B2B or high-tech environment.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing budget for a region in this role, and how it is allocated across different marketing channels and activities?
• How does this role collaborate with regional sales leaders, partner sales, product marketing, and corporate marketing teams to drive integrated marketing campaigns at a regional level?
• What are the key performance indicators (KPIs) used to measure the success of marketing efforts in this role, and how are they tracked and reported?
• How does this role balance strategic planning and tactical execution, and what are the key priorities for the first 30, 60, and 90 days in the role?
• What opportunities are there for career growth and development within Vonage, and how does this role contribute to those opportunities?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the opportunities for career growth and development. The ideal candidate will be a strategic thinker with a data-driven, metrics-focused, results-oriented approach to marketing, with strong project management skills and the ability to adapt to fast-changing environments.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements, with a focus on field marketing, partner marketing, and ABM.
• Write a cover letter explaining why you are a good fit for the position and how you can contribute to Vonage's success.
• Prepare for behavioral interview questions that focus on your marketing expertise, strategic thinking, project management skills, and collaboration abilities.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and ask about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.