📌 Core Information
🔹 Job Title: Senior Field Marketing Manager, International
🔹 Company: Toast
🔹 Location: London, UK or Dublin, Ireland (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing international field marketing strategies
- Partnering with sales leadership to align marketing activities with sales efforts
- Leading integrated campaigns and event execution to drive pipeline and revenue
- Mentoring junior marketers and fostering a culture of operational excellence
- Measuring and reporting on program performance to guide planning and resource allocation
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and experience working across multiple international markets.
📋 Key Responsibilities
✅ Own the international field marketing strategy, developing localized programs that support pipeline goals, market development, and long-term growth in Canada, the UK, and Ireland.
✅ Partner with Sales leadership to align on goals, prioritize investments, co-develop playbooks, and ensure tight coordination between marketing activities and outbound sales efforts.
✅ Lead integrated, multi-touch campaigns using a mix of field events, ABM, digital tactics, local partnerships, sponsorships, and community activations tailored to regional dynamics.
✅ Oversee execution and optimization of Toast-hosted and third-party events, ensuring they build brand awareness and convert to qualified pipeline.
✅ Drive field marketing innovation by piloting new approaches to in-market presence, from localized content and case studies to ambassador programs and market-specific activations.
✅ Act as the voice of the international field, gathering and sharing regional insights across Product, Sales, Brand, and Demand Gen to help shape GTM strategy and messaging.
✅ Mentor junior marketers, fostering a culture of operational excellence, continuous learning, and data-driven decision-making.
✅ Measure and report on program performance, including pipeline creation, conversion impact, engagement, and ROI. Provide insights to guide quarterly planning and resource allocation.
✅ Own the budget and field calendar for all international markets, ensuring alignment with business priorities and seamless coordination with global campaigns.
ASSUMPTION: This role involves a high level of cross-functional collaboration, stakeholder management, and strategic planning.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6-8 years of field marketing and demand generation experience, with at least 2 years owning strategy across multiple international markets
Required Skills:
- Proven ability to partner closely with Sales leaders to build pipeline-generating programs that align with GTM goals
- End-to-end experience with event planning and execution, from strategy and messaging to logistics and reporting
- Strong understanding of ABM, localized campaign development, and the nuances of scaling field programs across regions
- Comfortable working across time zones, functions, and levels—from leadership conversations to local vendor negotiations
- Previous experience using marketing and CRM platforms such as Salesforce, Marketo, and project management tools
- Excellent communication, stakeholder management, and cross-functional collaboration skills
- A test-and-learn mindset with a strong focus on outcomes, accountability, and agility
Preferred Skills:
- Fluency in multiple languages
- Experience working in the restaurant technology industry
ASSUMPTION: Candidates with experience in B2B tech marketing and a proven track record of driving pipeline growth in international markets are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (Estimated based on industry standards for a Senior Field Marketing Manager with 6-8 years of experience in the UK)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) retirement plan with company match
- Generous paid time off, including vacation, sick, and holiday leave
- Employee discounts on Toast products and services
- Professional development opportunities and tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, with some flexibility for event scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Toast operates in the restaurant technology industry, providing point-of-sale systems, guest management, digital ordering, and payroll solutions to restaurants of all sizes.
Company Size: Toast is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: Toast was founded in 2011 and is headquartered in Boston, Massachusetts, with additional offices in the United Kingdom, Canada, and Ireland.
Company Description:
- Toast empowers restaurants of all sizes to build great teams, increase revenue, improve operations, and delight guests by pairing deep industry understanding with powerful cloud-based software and restaurant-grade hardware.
- Toast's all-in-one platform includes point of sale, guest marketing, digital ordering & delivery, and payroll & HR solutions, helping restaurants streamline operations, engage guests, and grow their businesses.
- Toast is committed to creating an accessible and inclusive hiring process and fostering a diverse and inclusive work environment.
Company Specialties:
- Android Software
- Point of Sale Software
- Restaurant Technology
- Fintech
- SaaS
Company Website: http://pos.toasttab.com
ASSUMPTION: Toast's focus on the restaurant industry and commitment to creating an inclusive work environment make it an attractive employer for candidates seeking a dynamic and engaging work environment.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for mentorship, strategic decision-making, and career growth within the marketing department.
Reporting Structure: The Senior Field Marketing Manager, International will report directly to the Vice President of International Marketing and work closely with regional sales leadership, global marketing teams, and cross-functional stakeholders.
Work Arrangement: This role is a hybrid position, requiring a presence in the office two to three days per week, with the remaining days worked remotely. The specific work arrangement may be discussed further during the interview process.
Growth Opportunities:
- As Toast continues to expand its international presence, there may be opportunities for the incumbent to take on additional responsibilities or lead new initiatives in emerging markets.
- With Toast's commitment to professional development and tuition reimbursement, employees have the opportunity to grow their skills and advance their careers within the organization.
- Given the strategic nature of this role, there may be opportunities for the incumbent to influence Toast's international go-to-market strategy and contribute to the company's overall success.
ASSUMPTION: Candidates with a strategic mindset, strong cross-functional collaboration skills, and experience working in international markets will be well-suited to this role and have ample opportunities for growth and development within Toast.
🌍 Location & Work Environment
Office Type: Toast's London office is located in the heart of the city, providing a modern and collaborative work environment for employees.
Office Location(s): London, UK
Geographic Context:
- London is a major global city with a vibrant culture, diverse population, and thriving restaurant scene, making it an ideal location for a Senior Field Marketing Manager focused on international markets.
- The UK is home to a significant number of Toast customers, providing ample opportunities for the incumbent to engage with the local market and drive business growth.
- London's central time zone makes it an ideal hub for coordinating international field marketing efforts across multiple regions.
Work Schedule: The work schedule for this role is typically Monday-Friday, with some flexibility for event scheduling. The specific work schedule may be discussed further during the interview process.
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and have experience working in international markets will find Toast's London office to be an engaging and rewarding work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Talent Acquisition team
- Behavioral interview with the hiring manager
- Case study presentation or skills assessment
- Final interview with the Vice President of International Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Event planning and execution experience
- Understanding of ABM, localized campaign development, and international market dynamics
Application Tips:
- Highlight your experience working in international markets and driving pipeline growth through field marketing initiatives
- Tailor your resume and cover letter to emphasize your relevant skills and experiences, using specific examples to illustrate your qualifications
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result) to structure your responses
- Research Toast's products, services, and company culture to demonstrate your enthusiasm and fit for the role
ATS Keywords: International Field Marketing, Strategic Planning, Sales Alignment, Event Management, ABM, Localized Campaigns, Pipeline Generation, Market Development, Cross-Functional Collaboration, Stakeholder Management
ASSUMPTION: Candidates who take the time to research Toast's products, services, and company culture, and tailor their application materials accordingly, will have a stronger chance of advancing through the interview process.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Asana or similar project management tool
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Candidates with experience using these tools and technologies will be well-suited to this role and able to hit the ground running.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Inclusive and diverse
- One team, one dream
- Challenge the status quo
- Act with integrity
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
- Committed to professional development and growth
Self-Assessment Questions:
- How have you demonstrated a commitment to fostering an inclusive and diverse work environment in your previous roles?
- Can you provide an example of a time when you had to adapt your approach to a project or initiative due to changing circumstances or feedback from stakeholders?
- How do you prioritize and manage multiple projects and deadlines, and how do you ensure that you are delivering high-quality work under pressure?
ASSUMPTION: Candidates who align with Toast's company values and work style, and can provide specific examples of their commitment to these principles, will be strong fits for this role.
⚠️ Potential Challenges
- Managing multiple time zones and coordinating with international stakeholders may require flexibility and adaptability
- Balancing strategic planning and execution may require strong time management and prioritization skills
- Working in a fast-paced, dynamic environment may require candidates to be comfortable with change and able to adapt quickly to new priorities or initiatives
- Candidates may face competition from other experienced field marketers in the international B2B tech space
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and have experience managing multiple time zones and international stakeholders will be well-suited to this role.
📈 Similar Roles Comparison
- This role is unique in its focus on international field marketing strategy and execution across multiple regions, requiring a strong strategic mindset and experience working in international markets
- Compared to other field marketing roles, this position offers a higher level of strategic influence and the opportunity to drive international market development and growth
- Career paths for this role may include advancement to a Vice President or Director of International Marketing, or transition to a similar role in a larger or more established organization
ASSUMPTION: Candidates with experience in international field marketing and a strong strategic mindset will find this role to be an attractive opportunity for growth and development within Toast.
📝 Sample Projects
- Developing and executing a regional marketing plan for the UK, including localized campaigns, event strategy, and ABM tactics to drive pipeline growth and market share
- Collaborating with sales leadership to co-develop playbooks and ensure tight coordination between marketing activities and outbound sales efforts in Canada, the UK, and Ireland
- Overseeing the execution and optimization of Toast-hosted and third-party events, including tradeshows, community events, executive dinners, and pop-ups, to build brand awareness and drive qualified pipeline
ASSUMPTION: Candidates with experience in these types of projects and a proven track record of driving pipeline growth and market development in international markets will be well-suited to this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Toast's international field marketing efforts, and how this role will contribute to the company's long-term growth and expansion plans?
- How does Toast support the professional development and growth of its employees, particularly in senior-level roles like this one?
- Can you provide an example of a time when Toast has adapted its go-to-market strategy or product offerings in response to market feedback or changing dynamics?
- How does Toast foster a culture of inclusion and diversity, both within the organization and in its engagement with customers and partners?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured and evaluated over time?
ASSUMPTION: Candidates who ask thoughtful, strategic questions that demonstrate their understanding of the role and Toast's business will make a strong impression on the hiring manager.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, using specific examples to illustrate your qualifications
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result) to structure your responses
- Research Toast's products, services, and company culture to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
