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Senior Field Marketing Manager - London

Aircall
Full-time
On-site
London, London, City of, United Kingdom
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Field Marketing Manager - London

πŸ”Ή Company: Aircall

πŸ”Ή Location: London, London, City of, United Kingdom

πŸ”Ή Job Type: Permanent Full Time Employee

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-16

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing field marketing strategy for UK&I region
  • Growing and accelerating pipeline through diverse channels
  • Acting as a trusted partner to regional sales leaders
  • Maintaining brand consistency across marketing initiatives
  • Establishing performance metrics to track ROI

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work cross-functionally to drive marketing efforts that support sales goals.

πŸ“‹ Key Responsibilities

βœ… Develop, own, and execute the field marketing strategy for UK&I, focusing on growing and accelerating pipeline through diverse channels, including digital, content, web, webinars, on/offline events, pipeline acceleration initiatives, and customer/partner activations

βœ… Act as a trusted partner to regional sales leaders, ensuring alignment of strategy, processes, and shared goals across departments

βœ… Maintain consistency in messaging and branding across all marketing initiatives, ensuring alignment with company priorities

βœ… Educate and communicate with the local GTM team about upcoming and ongoing marketing initiatives, including global, regional, and local campaigns

βœ… Establish performance metrics and processes to track ROI and effectively measure the success of marketing initiatives

βœ… Conduct research to identify and evaluate regional growth opportunities.

βœ… Review and localise global campaigns content to ensure local impact

ASSUMPTION: The role requires a balance of strategic planning and hands-on execution, with a focus on driving results and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in high technology B2B enterprise software or SaaS

Required Skills:

  • Proven track record of marketing to SMBs and supporting global sales and marketing efforts
  • Strong background in developing fully integrated marketing strategies tailored to specific regional needs
  • Proficiency in Marketo, HubSpot, Salesforce, Looker, or similar tools
  • Exceptional project management, time management, and problem-solving skills
  • Excellent organizational, communication, and cross-functional collaboration abilities

Preferred Skills:

  • Fluency in additional languages
  • Experience with AI-powered tools and platforms

ASSUMPTION: Given the role's focus on regional marketing strategy, candidates with a strong understanding of the UK&I market and experience in B2B enterprise software or SaaS are most likely to succeed.

πŸ’° Compensation & Benefits

Salary Range: Β£70,000 - Β£90,000 per annum (Based on industry standards for a Senior Marketing Manager role in London)

Benefits:

  • Competitive salary package
  • Work-life balance

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager role in London, considering the experience level and company size. Benefits may include health insurance, pension contributions, and other perks common to companies of this size.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically unified customer communications and intelligence platform for growing businesses

Company Size: Medium (501-1,000 employees), offering a fast-paced, entrepreneurial environment with strong team spirit

Founded: 2014, with headquarters in New York, USA

Company Description:

  • Trusted by over 20,000 companies worldwide
  • Unifies voice and digital channels into one seamless platform
  • Offers one-click integrations with leading CRMs and over 100 business tools
  • Provides real-time, AI-powered insights and feedback, AI agents, and automation

Company Specialties:

  • Call center software
  • VoIP
  • Cloud
  • Business phone system
  • Customer Support
  • Call Recording
  • sales
  • sales calls
  • CcaaS
  • Call center
  • and Business phone

Company Website: https://aircall.io

ASSUMPTION: Aircall is a growing, innovative company with a strong focus on customer obsession, continuous learning, and delivering extraordinary outcomes. They value open collaboration, taking ownership, and making smart, informed decisions with speed and precision.

πŸ“Š Role Analysis

Career Level: Senior, with the opportunity to lead and drive marketing efforts in the UK&I region

Reporting Structure: This role reports directly to the Regional Sales Director and collaborates closely with other marketing team members and stakeholders

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

  • Potential to expand the role's scope as the company grows
  • Opportunities to work on global campaigns and collaborate with international teams
  • Possibility to mentor junior team members and contribute to their professional development

ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being

Office Location(s): 44 W 28th St, New York, NY 10001, US; 11, Rue Saint-Georges, Paris, Île-de-France 75009, FR; Level 13/6 Bligh Street, Sydney, AU; José Abascal Street, 45, Madrid, ES; 599 2nd St, San Francisco, California 94107, US; Neue Schônhauserstraße, Berlin, DE; Calle Lago Alberto 375, Miguel Hidalgo, Mexico City 11320, MX

Geographic Context:

  • London is a major global hub for business, technology, and finance
  • The office is located in a vibrant, central area with easy access to public transportation
  • The city offers a diverse range of cultural, entertainment, and dining options

Work Schedule: Standard business hours with flexibility for remote work as needed

ASSUMPTION: The London office provides a dynamic, multicultural work environment that fosters collaboration and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the hiring manager
  • On-site or virtual interview with the marketing team and other stakeholders
  • Final interview with the Regional Sales Director

Key Assessment Areas:

  • Strategic thinking and planning
  • Project management and execution skills
  • Cross-functional collaboration and communication
  • Understanding of the UK&I market and regional dynamics
  • Alignment with company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of Aircall's products and the UK&I market
  • Prepare examples of your past marketing campaigns and their outcomes

ATS Keywords: Field marketing, B2B marketing, pipeline acceleration, sales alignment, ROI measurement, regional marketing strategy, UK&I market, customer/partner activations, integrated marketing strategies

ASSUMPTION: Aircall's application process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on finding the best fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Marketo
  • HubSpot
  • Salesforce
  • Looker
  • Microsoft Office Suite
  • Google Workspace

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to Aircall's marketing and sales processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Continuous learning
  • Delivering extraordinary outcomes

Work Style:

  • Collaborative and team-driven
  • Fast-paced and dynamic
  • Focused on results and continuous improvement

Self-Assessment Questions:

  • Do you thrive in a fast-paced, team-driven environment where curiosity, trust, and impact matter?
  • Are you comfortable working autonomously and taking ownership of projects?
  • Do you have a strong work ethic and a positive, energetic attitude?

ASSUMPTION: Aircall values candidates who are a strong cultural fit, with a focus on open collaboration, taking ownership, and making smart, informed decisions with speed and precision.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Working in a fast-paced, dynamic environment with tight deadlines
  • Adapting to a growing, evolving company with changing priorities
  • Navigating a multicultural, multinational work environment

ASSUMPTION: These challenges are inherent to a growing, innovative company and can be overcome by candidates who are adaptable, resilient, and proactive in their approach to work.

πŸ“ˆ Similar Roles Comparison

  • Unlike other field marketing roles, this position requires a strong focus on regional growth strategies and sales alignment
  • In the UK&I market, this role offers the opportunity to work with a diverse range of customers and partners
  • Career progression in this role could lead to global marketing leadership positions within the company

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on regional growth strategies and sales alignment.

πŸ“ Sample Projects

  • Developing and executing a regional marketing campaign to drive pipeline growth
  • Collaborating with the sales team to create targeted account-based marketing (ABM) campaigns
  • Conducting market research to identify regional growth opportunities and trends

ASSUMPTION: These sample projects illustrate the strategic, cross-functional nature of the role and the opportunity to drive meaningful impact on the company's growth.

❓ Key Questions to Ask During Interview

  • How does this role fit into the company's overall marketing strategy?
  • What are the key priorities for the first 90 days in this role?
  • How does Aircall support the professional development and growth of its employees?
  • What are the biggest challenges facing the UK&I market for Aircall's products and services?
  • How does Aircall measure the success of its marketing initiatives, and how can I contribute to improving these metrics?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its strategic goals, while also providing insight into the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past marketing campaigns and their outcomes
  • Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.