📌 Core Information
🔹 Job Title: Senior Field Marketing Manager, Mexico
🔹 Company: Stibo Systems
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing campaigns to drive brand awareness and lead generation
- Collaborating with global teams to manage multiple projects simultaneously
- Leveraging marketing content to create effective nurture programs targeted to the audience
- Implementing and overseeing Account-Based Marketing (ABM) tactics in collaboration with sales teams
ASSUMPTION: This role requires a strategic, professional, and proactive mindset with a focus on field marketing efforts that drive pipeline growth for the sales team.
📋 Key Responsibilities
✅ Develop and execute regional marketing campaigns aligned with global campaigns to drive brand awareness and lead generation
✅ Leverage and refine marketing content to create effective nurture programs targeted to the audience
✅ Coordinate events with third-party vendors and partners, including virtual seminars, fireside chats, and networking events
✅ Measure and report on campaign performance, evaluating outcomes against established goals
✅ Implement and oversee ABM tactics for the region in close collaboration with sales teams
ASSUMPTION: The role requires a data-driven approach to decision-making, with a strong grasp of modern marketing tools, demand generation strategies, and content creation processes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in marketing, including 5+ years in a Field Marketing role within the B2B sector
Required Skills:
- Proven experience in SaaS companies, with a solid understanding of the SaaS business model
- Strong track record of integrated, multi-channel, multi-touch marketing campaigns
- Ability to work cross-functionally with global teams, managing multiple projects simultaneously
- Proficiency with CRM and marketing automation tools (e.g., HubSpot, Salesforce)
- Fluency in English, with excellent communication skills to build rapport with prospects and customers
Preferred Skills:
- Fluency in Spanish
- Experience with ABM strategies
ASSUMPTION: The ideal candidate will have a proven track record in developing and executing successful regional marketing campaigns, bringing fresh ideas to the table, and engaging effectively with prospects and customers across different channels.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Field Marketing Manager role in Mexico City, the estimated salary range is MXN 150,000 - 200,000 per month (USD 7,500 - 10,000).
Benefits:
- Work-Life Balance: Flexibility through a hybrid work model, global days off, learning days, and volunteer days
- International: Growing global company with worldwide career opportunities, multicultural teams, and access to learning platforms like Udemy
- Well-being: Caring and inspiring environment, promoting a happy and healthy lifestyle through a wide range of facilities and activities
Working Hours: Full-time, with a flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Multidomain Master Data Management
Company Size: Medium (501-1,000 employees), offering a growing global environment with worldwide career opportunities
Founded: 1976, with headquarters in Højbjerg, Denmark
Company Description:
- Stibo Systems is a leading enabler of trustworthy data through AI-powered master data management
- Built on a robust and flexible platform, their SaaS solutions empower enterprises around the globe to deliver superior customer and product experiences
- The company enhances operational efficiency, drives growth and transformation, supports sustainability initiatives, and bolsters AI success
Company Specialties:
- Multidomain Master Data Management
- Product Master Data Management
- Product Information Management
- Customer Master Data Management
- Supplier Master Data Management
- Product Data Syndication
- Product Lifecycle Management
Company Website: http://www.stibosystems.com
ASSUMPTION: Stibo Systems is a well-established company with a strong focus on data transparency and creating better business for a better world.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Regional Marketing Director
Reporting Structure: The Senior Field Marketing Manager will report to the Regional Marketing Director and collaborate closely with the broader marketing team, sales, and other departments
Work Arrangement: Hybrid work arrangement, with 2-3 days on-site per week
Growth Opportunities:
- Potential career progression into a regional or global marketing leadership role
- Opportunities to work on diverse projects and campaigns across different regions
- Access to learning platforms and professional development opportunities
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Mexico City
Office Location(s): Axel Kiers Vej 11, Højbjerg, DK-8270, DK
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and numerous entertainment options
- The city is known for its rich history, diverse neighborhoods, and delicious food
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Full-time, with a flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: Mexico City offers a dynamic and multicultural environment, providing ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Regional Marketing Director
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Cross-functional collaboration and project management abilities
- Communication skills and cultural fit with the company
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful marketing campaigns you've managed in the past
ATS Keywords: Field Marketing, Demand Generation, Campaign Management, Content Creation, Event Coordination, Account-Based Marketing, CRM Tools, Marketing Automation, SaaS Experience, Cross-Functional Collaboration, Analytical Thinking, Creativity, Communication Skills, Lead Generation, Brand Awareness, Project Management
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to demonstrate your qualifications and fit for the position.
🛠️ Tools & Technologies
- CRM and marketing automation tools (e.g., HubSpot, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Marketing analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Integrity
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful regional marketing campaigns?
- Are you comfortable working cross-functionally with global teams and managing multiple projects simultaneously?
- Do you have excellent communication skills and the ability to build rapport with prospects and customers?
ASSUMPTION: Stibo Systems values candidates who are data-driven, creative, and collaborative, with a strong focus on customer-centricity and innovation.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working effectively with global teams across different time zones
- Adapting to changes in marketing strategies and priorities
- Competing with other marketing professionals for limited resources and budget
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on regional campaign development and execution, as well as its emphasis on cross-functional collaboration and ABM strategies
- Stibo Systems is a well-established company with a strong focus on data transparency and creating better business for a better world, setting it apart from other software development companies
- Career progression in this role could lead to regional or global marketing leadership positions, offering excellent growth opportunities
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing field, with a clear path for career advancement within the company.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive brand awareness and lead generation in Mexico
- Collaborating with global teams to create targeted content and nurture programs for the LATAM region
- Implementing and overseeing ABM tactics in collaboration with sales teams to drive pipeline growth
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign structure and timeline for this role?
- How does the regional marketing team collaborate with other departments, such as sales and product management?
- What are the key priorities for this role in the first 90 days?
- How does Stibo Systems support the growth and development of its marketing professionals?
- What are the most challenging aspects of working in a hybrid or remote work environment for this role?
ASSUMPTION: These questions will help you better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter demonstrating your understanding of the role and company
- Prepare examples of successful marketing campaigns you've managed in the past
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
