📌 Core Information
🔹 Job Title: Senior Field Marketing Manager, Midwest
🔹 Company: Carta
🔹 Location: Chicago, IL
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional field marketing strategies
- Collaborating with sales, business development, and product marketing teams
- Managing regional marketing calendars and event activations
- Analyzing event performance and optimizing future strategies
ASSUMPTION: This role requires a strategic mindset and strong project management skills to balance multiple priorities and stakeholders.
📋 Key Responsibilities
✅ Own regional field marketing strategy for designated U.S. geographies
✅ Partner with sales, business development, and product marketing to define target audiences and messaging
✅ Work with policy and insights teams to enhance thought leadership and data-driven storytelling
✅ Project manage regional marketing calendars and coordinate plans with internal teams
✅ Build business cases and briefs for event activations and collaborate with the events team for delivery
✅ Evaluate event performance using registration, attendance, influenced pipeline, won deals, and engagement metrics
✅ Present post-event findings and recommendations to stakeholders and continuously optimize future strategies
✅ Propose new program ideas based on data, market insights, and stakeholder feedback to improve pipeline contribution and ROI
✅ Ensure regional experiences reflect Carta’s mission and brand, creating meaningful and targeted touchpoints
ASSUMPTION: This role involves frequent collaboration with cross-functional teams and requires strong communication skills to influence stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of experience in field marketing, GTM strategy, or sales enablement in a B2B SaaS or technology company
Required Skills:
- Strategic thinking and project management skills
- Proven ability to collaborate with sales and understand regional priorities
- Analytical mindset with experience measuring pipeline contribution, event ROI, and customer engagement outcomes
- Fluency in Salesforce and proficiency in Marketo, Asana, and Looker
- Clear and concise communicator who can influence across marketing, sales, and executive stakeholders
Preferred Skills:
- Background in field strategy roles where execution was centralized elsewhere
- Familiarity with equity, cap table management, or fund administration platforms
ASSUMPTION: Candidates with experience marketing to venture-backed startups, private equity, or other private market audiences may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $132,000 - $155,000 USD per year
Benefits:
- Equity for all full-time roles
- Exceptional benefits package
Working Hours: Full-time position with standard business hours (40 hours per week)
ASSUMPTION: The provided salary range is based on market data for similar roles in the Chicago area and may vary depending on the candidate's experience and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on private capital markets
Company Size: 1,001-5,000 employees (mid-size to enterprise)
Founded: 2012 (founded as eShares, rebranded as Carta in 2017)
Company Description:
- Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity, and private credit.
- Their fund administration platform supports nearly 7,000 funds and SPVs, representing $150B in assets under administration in venture capital and private equity.
- Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.
Company Specialties:
- Cap Table Management
- Equity Management
- 409A Valuations
- FAS123R/ASC 718 Reports
- Private Markets
- Founders
- Compensation
- Stock Option Exercising
- Tender offers
- Private Equity
- Portfolio Analytics
- Fund Administration
- Waterfall Modeling
Company Website: https://www.carta.com/
ASSUMPTION: Carta's focus on private capital markets and its extensive client base make it a well-established player in the industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth within the marketing organization or into management positions
Reporting Structure: Reports directly to the Director of Events
Work Arrangement: On-site with occasional travel (up to 25%) for major in-market programs or stakeholder meetings
Growth Opportunities:
- Expanding regional responsibilities to additional geographies
- Transitioning into a management role within the marketing organization
- Exploring opportunities within Carta's broader suite of products and services
ASSUMPTION: This role offers opportunities for professional growth and development within Carta's expanding marketing organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): 333 Bush St, San Francisco, CA 94104 (headquarters); 2445 Augustine Dr, Suite 460, Santa Clara, CA 95054; 316 2nd Ave S, Seattle, WA 98104; 175 S West Temple, Salt Lake City, UT; 200 American Metro Blvd, Suite 123, Hamilton, NJ 08619
Geographic Context:
- Chicago, IL: Diverse and vibrant city with a strong tech industry presence
- Midwest region: Home to numerous venture-backed startups, private equity firms, and other private market audiences
- Accessible public transportation and numerous dining, entertainment, and cultural options
Work Schedule: Standard business hours with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The Chicago office provides a dynamic and engaging work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the talent acquisition team
- Behavioral and situational interviews with cross-functional stakeholders
- Final interview with the Director of Events
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Collaboration and communication abilities
- Analytical mindset and data-driven decision-making
- Cultural fit and alignment with Carta's mission and values
Application Tips:
- Highlight relevant field marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Carta's mission and the role's responsibilities
- Prepare examples of successful regional marketing campaigns or event activations you've managed
- Be ready to discuss your approach to measuring event performance and optimizing future strategies
ATS Keywords: Field Marketing, GTM Strategy, Sales Enablement, Regional Marketing, Event Activation, Pipeline Contribution, Event ROI, Customer Engagement, Salesforce, Marketo, Asana, Looker
ASSUMPTION: Carta's hiring process is designed to assess candidates' strategic thinking, collaboration, and cultural fit, with a focus on identifying strong field marketing professionals.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Asana
- Looker
- Google Workspace (Gmail, Google Drive, Google Docs, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for project management, communication, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting the needs of Carta's customers
- Inclusive: Foster a diverse and inclusive work environment where everyone feels valued and respected
- Collaborative: Work together to achieve common goals and drive success for the company and its customers
- Data-driven: Use data and analytics to inform decision-making and continuously improve processes and outcomes
- Adaptable: Embrace change and continuously learn and grow to stay ahead in the rapidly evolving private capital markets
Work Style:
- Dynamic and fast-paced, with a focus on execution and results
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and measure performance
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
- Do you have a strong analytical mindset and a proven track record of using data to inform decision-making?
ASSUMPTION: Candidates who align with Carta's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders simultaneously
- Balancing strategic thinking with tactical execution and project management
- Occasional travel requirements for major in-market programs or stakeholder meetings
- Adapting to the fast-paced and evolving private capital markets landscape
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a strategic mindset to overcome successfully.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position offers a unique focus on regional strategy and event activation for a specific geographic area
- Carta's extensive client base and industry focus on private capital markets provide a rich context for regional marketing efforts
- Career progression in this role may involve expanding regional responsibilities or transitioning into a management role within the marketing organization
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on regional marketing and event activation for a specific geographic area.
📝 Sample Projects
- Developing and executing a regional marketing strategy for the Midwest, targeting venture-backed startups and private equity firms
- Managing a regional marketing calendar and coordinating event activations with internal teams
- Analyzing event performance and optimizing future strategies based on registration, attendance, influenced pipeline, won deals, and engagement metrics
- Collaborating with cross-functional stakeholders to build business cases and briefs for event activations and ensure regional experiences reflect Carta's mission and brand
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Senior Field Marketing Manager, Midwest role at Carta.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with the broader marketing organization and other departments within Carta?
- What are the most successful regional marketing campaigns or event activations that have been executed in this role?
- How does Carta support the professional growth and development of its employees, particularly in the marketing organization?
- What are the key challenges facing the private capital markets, and how does Carta differentiate itself from competitors in this space?
ASSUMPTION: These questions help candidates better understand the role's priorities, dynamics, and opportunities for growth and development within Carta's marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/carta/jobs/6627391003
- Tailor your resume to highlight relevant field marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Carta's mission and the role's responsibilities
- Prepare examples of successful regional marketing campaigns or event activations you've managed
- Follow up with the hiring manager or a member of the talent acquisition team one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
