📌 Core Information
🔹 Job Title: Senior Field Marketing Manager, West
🔹 Company: Carta
🔹 Location: San Francisco, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional field marketing strategies
- Collaborating with Sales, Business Development, and Product Marketing teams
- Managing regional marketing calendars and event activations
- Analyzing campaign performance and optimizing future strategies
ASSUMPTION: This role requires a strategic mindset and strong project management skills to balance multiple priorities and stakeholders.
📋 Key Responsibilities
✅ Own regional field marketing strategy for designated U.S. geographies
✅ Partner with Sales, Business Development, and Product Marketing to define target audiences and messaging
✅ Work with Policy and Insights teams to enhance thought leadership and data-driven storytelling
✅ Project manage regional marketing calendars and coordinate plans with internal teams
✅ Build business cases and briefs for event activations and collaborate with the Events team for delivery
✅ Evaluate the performance of each activation and present findings to stakeholders
✅ Propose new program ideas based on data, market insights, and stakeholder feedback
✅ Ensure every regional experience reflects Carta’s mission and brand
ASSUMPTION: This role involves frequent communication and collaboration with various teams, requiring strong interpersonal and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of experience in field marketing, GTM strategy, or sales enablement in a B2B SaaS or technology company
Required Skills:
- Strong strategic thinking and project management skills
- Proven ability to collaborate with Sales and understand regional priorities
- Analytical mindset with experience measuring pipeline contribution, event ROI, and customer engagement outcomes
- Fluency in Salesforce and proficiency in Marketo, Asana, and Looker
- Clear and concise communicator who can influence across Marketing, Sales, and executive stakeholders
Preferred Skills:
- Background in field strategy roles where execution was centralized elsewhere
- Familiarity with equity, cap table management, or fund administration platforms
ASSUMPTION: Candidates with experience marketing to venture-backed startups, private equity, or other private market audiences may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $137,700 - $162,000 in SF, $130,000 - $151,900 in SEA
Benefits:
- Equity for all full-time roles
- Exceptional benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco and Seattle areas. Final offers may vary based on candidate experience and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on private capital markets
Company Size: 1,001-5,000 employees, which means applicants can expect a structured work environment with clear processes and established teams
Founded: 2012, with a history of growth and expansion in the private equity and venture capital spaces
Company Description:
- Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity, and private credit
- Supports nearly 7,000 funds and SPVs, representing $150B in assets under administration in venture capital and private equity
- Helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more
Company Specialties:
- Cap Table Management
- Equity Management
- 409A Valuations
- FAS123R/ASC 718 Reports
- Private Markets
- Founders
- Compensation
- Stock Option Exercising
- Tender offers
- Private Equity
- Portfolio Analytics
- Fund Administration
- Waterfall Modeling
Company Website: http://www.carta.com
ASSUMPTION: Carta is a well-established company with a strong focus on innovation and growth in the private capital markets.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the Marketing department and the company as a whole
Reporting Structure: Reports directly to the Director of Events, with close collaboration with Sales, Business Development, Product Marketing, and other internal teams
Work Arrangement: On-site, with occasional travel up to 25% for major in-market programs or stakeholder meetings
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Marketing department
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to gain experience in various aspects of field marketing and event management
ASSUMPTION: This role offers a unique blend of strategic planning, project management, and cross-functional collaboration, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and productivity
Office Location(s): San Francisco, CA; Seattle, WA; and other global locations
Geographic Context:
- San Francisco, CA: A vibrant, tech-focused city with a diverse cultural scene and a strong job market
- Seattle, WA: A thriving tech hub with a high quality of life and a growing job market
Work Schedule: Full-time, with flexible hours and the opportunity for remote work on an as-needed basis
ASSUMPTION: The work environment at Carta is dynamic and fast-paced, with a strong emphasis on collaboration, innovation, and continuous learning.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Talent team
- Interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Collaboration and communication skills
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience with field marketing, event management, and regional strategies
- Showcase your ability to analyze data and optimize campaign performance
- Demonstrate your understanding of Carta's mission and values
ATS Keywords: Field Marketing, GTM Strategy, Sales Enablement, Regional Strategies, Event Management, Pipeline Contribution, Event ROI, Customer Engagement, Data Analysis, Thought Leadership, Collaboration, Communication, Problem Solving
ASSUMPTION: The interview process at Carta is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the company.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Asana
- Looker
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used extensively for project management, data analysis, and communication.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you align with Carta's customer-centric approach, and how have you demonstrated this in your previous roles?
- Can you provide an example of a time when you used data to inform a strategic decision, and what was the outcome?
- How do you approach collaboration and teamwork, and can you share a specific example from your past experiences?
ASSUMPTION: Carta values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's mission and culture.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders simultaneously
- Balancing strategic planning with tactical execution
- Adapting to a fast-paced, dynamic work environment
- Occasional travel requirements
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position offers a unique blend of strategic planning, project management, and cross-functional collaboration
- In the private capital markets, Carta is known for its innovative, data-driven approach to fund administration and private company management
- Career paths in field marketing can lead to roles in event management, demand generation, or strategic planning within the Marketing department or other areas of the business
ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of field marketing and event management, with potential for growth and advancement within the company.
📝 Sample Projects
- Developing a regional event strategy for a specific market, including target audience identification, venue selection, and speaker lineup
- Analyzing event performance data to optimize future strategies and improve ROI
- Collaborating with Sales and Business Development teams to create targeted, high-impact experiences for priority accounts
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to make a significant impact on business growth and success.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Carta, and how will my work contribute to the company's goals?
- What are the key priorities for the first 30, 60, and 90 days in this role, and how can I best prepare for success?
- How does Carta support the professional growth and development of its employees, and what opportunities are available for advancement within the company?
- What is the dynamic like working with the Director of Events and other members of the Marketing team, and how can I best contribute to a collaborative and productive work environment?
- How does Carta approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work culture?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role, showing your interest in understanding the company's mission, culture, and long-term growth potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching Carta's mission, values, and recent projects, and be ready to discuss your experience with field marketing, event management, and regional strategies
- Showcase your ability to analyze data and optimize campaign performance
- Demonstrate your understanding of Carta's mission and values
- Follow up with the hiring manager or talent partner within one week of your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
