📌 Core Information
🔹 Job Title: Senior Field Marketing Specialist ANZ
🔹 Company: Miro
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (onsite in Sydney)
🚀 Job Overview
Key aspects of this role include:
- Driving significant pipeline growth across Australia and New Zealand through targeted, locally-relevant marketing programs.
- Developing and executing comprehensive regional marketing plans that connect global campaigns with local market realities.
- Managing the complete ANZ marketing plan, from budget management to campaign execution, ensuring programs resonate with local audiences and deliver measurable business impact.
- Collaborating with global and local teams, sales, and customer success teams to ensure tight alignment on key accounts, pipeline targets, and market opportunities.
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to balance global campaign requirements with local market needs.
📋 Key Responsibilities
✅ Execute strategic field programs including executive events, sponsored activations, targeted webinars, and account-specific campaigns aligned to sales priorities.
✅ Localise and amplify global campaigns, adapting messaging and experiences for ANZ markets and cultural nuances.
✅ Collaborate with APJ teams on scalable program rollouts and shared objectives.
✅ Partner with sales and CS teams to ensure tight alignment on key accounts, pipeline targets, and market opportunities.
✅ Track and optimise program performance through clear KPIs (pipeline contribution, lead quality, engagement metrics) with regular ROI reporting.
✅ Manage event budgets and external vendor relationships for seamless program delivery.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management, requiring strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-8 years of B2B field or regional marketing experience in SaaS/enterprise tech with proven success executing programs across ANZ.
Required Skills:
- Proven track record in event marketing, campaign activation, and account-based marketing with measurable pipeline impact.
- Experience localising global campaigns and working effectively in matrixed organisations across cultural differences.
- Exceptional stakeholder management and communication skills with ability to influence cross-functional teams.
- Highly organised project management capabilities to handle multiple simultaneous initiatives across regions and time zones.
Preferred Skills:
- Fluency in multiple languages (e.g., English, Mandarin, Japanese, etc.) would be an asset.
- Experience with marketing automation tools and CRM systems.
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing role in Sydney, the estimated salary range is AU$150,000 - AU$180,000 per annum. This estimate takes into account the candidate's experience level, the company's size, and the location.
Benefits:
- Competitive equity package
- Private health insurance program
- Salary continuance insurance and Life insurance coverage
- Free lunches on in-hub days with fully stocked snacks and drinks
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
Working Hours: Full-time (40 hours/week) with flexible work arrangements, including remote work options.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically visual collaboration and innovation platforms.
Company Size: Medium to large (1,001-5,000 employees) with a global presence.
Founded: 2011, with headquarters in San Francisco, California, and Amsterdam, the Netherlands.
Company Description:
- Miro is a visual workspace for innovation, enabling distributed teams to build the next big thing.
- The platform's infinite canvas allows teams to lead engaging workshops, design products, brainstorm ideas, and more.
- Miro serves more than 90M users worldwide, including 99% of the Fortune 100, and has more than 1,600 employees in 12 hubs around the world.
Company Specialties:
- Visual collaboration and innovation platforms
- Remote work and hybrid team solutions
- AI-powered workspace for teams
Company Website: miro.com
ASSUMPTION: Miro is a fast-growing, innovative company that values collaboration, diversity, and inclusion. They prioritize employee growth and development, as reflected in their benefits and company culture.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and career progression within the marketing team and the broader organization.
Reporting Structure: This role reports directly to the APJ Marketing Director and works closely with global and local marketing teams, sales, and customer success teams.
Work Arrangement: Hybrid, with a requirement to be onsite in Sydney, Australia.
Growth Opportunities:
- Potential to take on additional responsibilities and grow into a leadership role within the marketing team.
- Opportunities to work on global campaigns and collaborate with international teams, expanding skills and industry knowledge.
- Access to learning and development resources to support continuous professional growth.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success in the ANZ region.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to be onsite in Sydney, Australia.
Office Location(s): Sydney, Australia
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales, offering a vibrant multicultural environment.
- The city is known for its iconic landmarks, beautiful beaches, and diverse neighborhoods.
- Sydney has a subtropical climate, with mild winters and warm summers, making it an attractive place to live and work year-round.
Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including remote work options.
ASSUMPTION: The hybrid work arrangement allows for a good balance between onsite collaboration and remote work flexibility, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Onsite or virtual interview with the APJ Marketing Director and other team members
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing strategy and campaign planning
- Cross-functional collaboration and stakeholder management
- Problem-solving and adaptability
- Cultural fit and alignment with Miro's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the ANZ market and how you can drive local impact for global campaigns.
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them.
ATS Keywords: B2B field marketing, regional marketing, event marketing, campaign activation, account-based marketing, stakeholder management, communication skills, project management, ANZ market, global campaigns, local impact, marketing strategy, cross-functional collaboration
ASSUMPTION: Miro uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, etc.)
- CRM systems (e.g., Salesforce, HubSpot CRM, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Design and collaboration tools (e.g., Miro, Figma, etc.)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empower teams to create the next big thing
- Dream big, work hard, and stay humble
- Collaboration is at the heart of what we do
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration
- Results-driven, with a focus on measurable outcomes and ROI
Self-Assessment Questions:
- Do you align with Miro's company values and work style?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on collaboration and results?
- Do you have experience working in a matrixed organization and collaborating effectively with global teams?
ASSUMPTION: Miro values a strong cultural fit and looks for candidates who align with their company values and work style.
⚠️ Potential Challenges
- Managing multiple simultaneous initiatives across regions and time zones may require strong organizational skills and adaptability.
- Balancing global campaign requirements with local market needs may require strategic thinking and flexibility.
- Working in a hybrid environment may present unique communication and collaboration challenges.
- Sydney's high cost of living may impact the overall compensation package's perceived value.
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position offers a unique blend of strategic planning and tactical execution, with a strong focus on driving measurable business impact.
- Miro's global presence and commitment to innovation set it apart from other companies in the industry.
- This role offers significant growth potential and the opportunity to work on high-impact campaigns, making it an attractive choice for experienced marketing professionals looking to advance their careers.
ASSUMPTION: While this role shares similarities with other regional marketing positions, its unique blend of responsibilities and Miro's innovative approach to the market make it a standout opportunity.
📝 Sample Projects
- Developing and executing a targeted event series to drive pipeline growth in the ANZ region, with a focus on key verticals and accounts.
- Localising and amplifying a global campaign, such as Miro's "Empower Teams" initiative, to resonate with Australian and New Zealand audiences and drive engagement.
- Collaborating with sales and customer success teams to develop and execute account-specific marketing campaigns that align with sales priorities and drive measurable business impact.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, highlighting the opportunity to make a meaningful impact on Miro's success in the ANZ region.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits within it?
- How does Miro support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Miro measure the success of its marketing campaigns, and what KPIs are most important for this role?
- What are the biggest challenges facing the marketing team in the ANZ region, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience in B2B field marketing, regional marketing, event marketing, and account-based marketing.
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them, to demonstrate your strategic thinking and problem-solving skills.
- If you have any questions about the role or the application process, reach out to the Miro HR team at [hr@miro.com](mailto:hr@miro.com).
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
