📌 Core Information
🔹 Job Title: Senior Field Marketing Specialist
🔹 Company: Motive
🔹 Location: United States - Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving pipeline and revenue through regional programs
- Collaborating cross-functionally with Sales, Product Marketing, and external vendors
- Planning and executing targeted events and activations
- Managing budgets, vendors, and logistics
- Monitoring and reporting on key program metrics
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to thrive in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Onsite Event Assistance: Support on-site execution of events and workshops
✅ Program Support: Assist with planning and executing regional field marketing programs
✅ Collaboration: Work closely with various teams to ensure smooth delivery and alignment with strategic goals
✅ Communication: Develop clear and concise program briefs and communications for internal teams and external stakeholders
✅ Process Improvement: Contribute to process improvements, documentation, and repeatable workflows
✅ Performance Tracking: Monitor and report on key program metrics such as registration, attendance, influenced pipeline, and ROI
✅ Budget Support: Assist with budget planning and cost control
✅ Vendor Coordination: Manage vendors and logistics, including venue selection, catering, signage, swag, and shipments
ASSUMPTION: This role involves a significant amount of travel (25-30% of the time) to support in-market activations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3+ years of field marketing, demand gen, or B2B event experience, preferably in SaaS or a fast-growing tech environment
Required Skills:
- Proven success running field programs that support pipeline growth and sales enablement
- Experience with tools like Salesforce, Marketo, Tableau, Asana, and 6sense
- Strong project management and organizational skills
- Creative problem-solver with a bias for action and results
- Clear and concise communicator, comfortable drafting briefs and stakeholder updates
Preferred Skills:
- Experience with event management software (e.g., Cvent, Bizzabo)
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: The compensation range for this position depends on where you reside. For this role, the compensation ranges are:
- San Francisco, California: $78,000 - $98,000 USD per year
- U.S. metropolitan areas: $62,000 - $85,000 USD per year
- Other locations in the United States: $62,000 - $85,000 USD per year
Benefits:
- Health, pharmacy, optical, and dental care benefits
- Paid time off and sick time off
- Short term and long term disability coverage
- Life insurance
- 401k contribution
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 11-50 employees (Small to Medium-sized Enterprise)
Founded: 2019
Company Description:
- Motive is a full-service marketing agency focused on delivering impactful solutions that resonate
- Founded in 2019, Motive thrives on collaborating with diverse clients and tackling a variety of fascinating projects
- Their concierge model strips away the bulk of a traditional agency, making them both nimble and cost-effective
Company Specialties:
- Marketing
- Design
- Development
- Websites
- User experience (UX)
- User interface (UI)
- Digital marketing
- Paid media
- Video production
- Animation
- Social media
Company Website: motiveagency.com
ASSUMPTION: Motive's focus on collaboration and diverse projects suggests a dynamic and creative work environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Field Marketing Manager
Work Arrangement: Remote OK (with up to 30% travel required)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunity to work on a variety of projects and gain experience in different aspects of marketing
- Possibility to transition into a management role as the company grows
ASSUMPTION: This role offers significant growth potential as Motive continues to expand its client base and service offerings.
🌍 Location & Work Environment
Office Type: Remote (with occasional on-site events and workshops)
Office Location(s): United States (with no specific office locations mentioned)
Geographic Context:
- The United States is a large and diverse country with varying cost of living, culture, and work-life balance depending on the location
- Working remotely allows for flexibility in choosing a location that best suits the employee's personal and professional needs
Work Schedule: Full-time (40 hours per week) with occasional travel requirements
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, but also requires strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Field Marketing Manager and other team members
- Background check and offer
Key Assessment Areas:
- Experience with field marketing and event planning
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and adaptability
- Alignment with Motive's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and experience with event planning
- Be ready to discuss your approach to project management and working with cross-functional teams
- Demonstrate your understanding of Motive's company culture and how your skills and experience align with their needs
ATS Keywords: Field Marketing, Demand Generation, B2B Events, Project Management, Event Planning, Marketing Strategy, Budget Management, Vendor Coordination, Remote Work
ASSUMPTION: Motive's hiring process is likely to be competitive, so applicants should be prepared to demonstrate their unique qualifications and fit for the role.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Tableau
- Asana
- 6sense
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Event management software (e.g., Cvent, Bizzabo)
ASSUMPTION: Familiarity with these tools is essential for this role, and proficiency in additional marketing and project management software may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Client-focused
- Adaptability
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Creative and innovative
- Client-focused and results-driven
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working remotely and managing your own time?
- Do you have strong communication and collaboration skills?
- Are you able to balance multiple projects and deadlines effectively?
- Do you align with Motive's company values and work style?
ASSUMPTION: Applicants should carefully consider their fit with Motive's company culture and work style before applying.
⚠️ Potential Challenges
- Significant travel requirements (25-30% of the time) may impact work-life balance
- Working remotely may require strong self-motivation and time management skills
- The fast-paced work environment may be challenging for those who prefer a more structured or slower-paced setting
- Managing multiple projects and deadlines may be stressful for those who struggle with organization or time management
ASSUMPTION: Applicants should carefully weigh the potential challenges of this role against their personal and professional goals.
📈 Similar Roles Comparison
- This role is similar to a Field Marketing Manager or Event Manager position, but with a focus on supporting regional programs rather than overseeing a team
- Compared to other marketing roles, this position requires a higher level of event planning and coordination experience
- Career progression may involve transitioning into a management role or specializing in a specific aspect of marketing
ASSUMPTION: Applicants should consider their long-term career goals and how this role fits into their professional development plan.
📝 Sample Projects
- Planning and executing a regional customer conference, including logistics, speaker coordination, and on-site management
- Developing and implementing a targeted event series to drive pipeline and revenue for a specific product or service offering
- Managing a vendor relationship to ensure consistent and high-quality event execution across multiple regions
ASSUMPTION: These sample projects demonstrate the variety of responsibilities and the level of detail required for this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the overall marketing strategy for the company?
- What are the most important qualities and skills for success in this position?
- How does Motive support the professional development and growth of its employees?
- What are the most rewarding aspects of working at Motive, according to current employees?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and allows you to better understand the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and experience with event planning
- Research Motive's company culture and be ready to discuss your alignment with their values and work style
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
