📌 Core Information
🔹 Job Title: Senior Finance Analyst, Digital Marketing
🔹 Company: ServiceNow
🔹 Location: Santa Clara, California, United States
🔹 Job Type: Full-time
🔹 Category: Finance & Accounting
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving financial execution within the Digital Marketing team
- Developing a deeper understanding of marketing performance
- Collaborating with cross-functional teams to align strategies and drive outcomes
- Analyzing key performance indicators and financial metrics to provide actionable insights
ASSUMPTION: This role requires a strong understanding of SaaS marketing KPIs and the ability to work effectively with various teams to drive financial performance and customer growth.
📋 Key Responsibilities
✅ Develop and execute financial strategies aligned with Digital Marketing objectives
✅ Contribute to budgeting, forecasting, and reporting processes for the marketing organization
✅ Analyze key performance indicators and financial metrics to provide actionable insights
✅ Build trusted relationships with key business partners
✅ Collaborate with Sales, Marketing, Finance, and Operations cross-functional teams to align strategies and drive outcomes
✅ Prepare and present financial reports, including budget vs. actual variance analysis, to senior management
✅ Drive process improvements and scaling projects to enhance operational efficiency
ASSUMPTION: This role requires a high level of detail-orientation, strong analytical skills, and the ability to work effectively with various teams to drive financial performance and customer growth.
🎯 Required Qualifications
Education: Bachelor's degree required, MBA preferred
Experience: 5+ years of FP&A or business finance experience; SaaS or marketing experience preferred
Required Skills:
- Good understanding of SaaS marketing KPIs
- Proficiency with Microsoft Office, specifically Excel and PowerPoint
- Good organizational skills and ability to meet tight deadlines in an environment of competing priorities
- Detail-oriented with strong analytical, problem-solving, and financial modeling skills
- An excellent communicator and a great team player
- Understanding of financial planning, forecasting, budgeting, and reporting
- Proven track record of providing strategic financial guidance and driving operational excellence
Preferred Skills:
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
ASSUMPTION: This role requires a strong foundation in financial analysis, with a preference for candidates who have experience working in SaaS or marketing environments.
💰 Compensation & Benefits
Salary Range: $114,300 - $188,600 per year (based on location and experience level)
Benefits:
- Health Plans
- Flexible Spending Accounts
- 401(k) Plan with company match
- ESPP
- Matching Donations
- Flexible Time Away Plan
- Family Leave Programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the location and experience level required for this role. Actual compensation may vary based on individual qualifications and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees
Founded: 2004
Company Description:
- ServiceNow is a global market leader in digital workflows, transforming how work gets done
- Their intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work
- ServiceNow serves over 8,100 customers, including 85% of the Fortune 500
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- and digitize workflows
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow is a well-established company in the software development industry, with a strong focus on digital workflows and transformation.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Director of Finance, Digital Marketing
Work Arrangement: Remote OK, with the option to work on-site at the Santa Clara, California headquarters
Growth Opportunities:
- Potential to advance to a leadership role within the finance team
- Opportunity to work on high-impact projects and drive significant business outcomes
- Exposure to various teams and stakeholders, fostering a well-rounded skill set
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's financial performance and customer growth.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK, with an on-site option)
Office Location(s): Santa Clara, California, United States
Geographic Context:
- Santa Clara is located in the heart of Silicon Valley, offering a vibrant tech industry and numerous networking opportunities
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- Santa Clara is home to several major tech companies, providing ample opportunities for professional growth and collaboration
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and on-site collaboration, allowing for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the finance team
- Final interview with the director of finance, digital marketing
Key Assessment Areas:
- Financial analysis and modeling skills
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in financial analysis and marketing KPIs
- Tailor your resume and cover letter to emphasize your understanding of SaaS marketing and financial planning
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively with cross-functional teams
ATS Keywords: Financial Analysis, Budgeting, Forecasting, Reporting, SaaS Marketing KPIs, Analytical Skills, Problem Solving, Financial Modeling, Communication, Team Player, Process Improvement, Operational Efficiency, AI Integration, Collaboration, Detail-Oriented, Organizational Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's financial analysis skills, communication skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Microsoft Office (Excel, PowerPoint)
- AI-powered tools (as needed)
ASSUMPTION: This role requires proficiency in Microsoft Office, with the potential to leverage AI-powered tools for financial analysis and decision-making.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Integrity
- Innovation
- Performance
- One Team
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with large datasets and using data to drive decision-making?
- Do you embrace change and adapt quickly to new situations?
- Are you results-focused and committed to delivering high-quality work?
ASSUMPTION: ServiceNow values a customer-obsessed, innovative, and collaborative work environment, with a strong focus on performance and integrity.
⚠️ Potential Challenges
- Managing competing priorities and tight deadlines
- Working effectively with cross-functional teams and stakeholders
- Keeping up with the fast-paced and dynamic nature of the digital marketing industry
- Adapting to changes in the company's financial strategies and objectives
ASSUMPTION: This role may present challenges in managing competing priorities, working effectively with various teams, and keeping up with the fast-paced nature of the digital marketing industry.
📈 Similar Roles Comparison
- Compared to other finance analyst roles, this position places a stronger emphasis on marketing KPIs and collaboration with cross-functional teams
- In the software development industry, this role is unique in its focus on digital marketing and financial execution within the marketing organization
- Career progression in this role may lead to leadership positions within the finance team or other related functions within the company
ASSUMPTION: This role is unique in its focus on digital marketing and financial execution within the marketing organization, offering a distinct career path compared to other finance analyst roles.
📝 Sample Projects
- Developing a financial model to optimize marketing spend and maximize ROI
- Analyzing historical marketing performance data to identify trends and opportunities for improvement
- Collaborating with the sales team to develop targeted financial strategies for specific customer segments
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of analysis required for this role, focusing on financial modeling, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall financial strategy and objectives of the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the finance team collaborate with other departments to drive business outcomes?
- What opportunities are there for professional growth and development within the finance team and the company as a whole?
- How does the company support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's responsibilities, the company's financial strategy, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in financial analysis, marketing KPIs, and cross-functional collaboration
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
