📌 Core Information
🔹 Job Title: Senior Global Brand Manager - PNA
🔹 Company: Asahi Europe & International
🔹 Location: London, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing & Branding
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing global brand strategies for Peroni Nastro Azzurro
- Leading high-value creative production processes
- Collaborating with internal stakeholders and agencies
- Managing experiential marketing initiatives
- Ensuring brand performance tracking and commercial alignment
ASSUMPTION: This role requires a strategic and execution-focused marketer with proven international experience in brand management and creative production.
📋 Key Responsibilities
✅ Develop and execute global brand strategies for Peroni Nastro Azzurro
✅ Lead and manage high-value production processes (EUR 1M+ budgets)
✅ Collaborate with internal stakeholders and agencies to create a unified communication strategy
✅ Own the reinvention and global rollout of the House of Peroni Nastro Azzurro (HoPNA) experiential platform
✅ Translate masterbrand identity into engaging omnichannel trade tools and refresh on-trade ambassador programs
✅ Develop global brand assets and toolkits across ATL, BTL, PR, Events, Digital, and Trade
✅ Act as the central point of contact for markets, building capabilities and ensuring toolkit consistency
✅ Lead brand performance tracking and ensure alignment with local commercial plans
✅ Build strong relationships with local markets, creative and media agencies, and key customers
✅ Ensure timely delivery of market-ready brand materials aligned with global strategy
ASSUMPTION: This role involves a high level of collaboration and stakeholder management, requiring strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 6+ years of experience in brand marketing, preferably in FMCG or consumer goods
Required Skills:
- Significant experience in high-budget (EUR 1M+) creative production and experiential marketing
- International work or life experience with an understanding of cultural nuances and consumer behavior
- Strong commercial acumen with a delivery-focused mindset
- Excellent communication and influencing skills, both written and verbal
- Generalist marketing profile with demonstrated expertise in strategic and operational brand management
Preferred Skills:
- Empathetic and culturally aware with strong stakeholder management skills
- Attention to detail and commitment to on-time, in-full execution
- Ability to inspire and lead cross-functional teams
- Comfortable balancing creativity with commercial objectives
- Italian language skills are a plus but not required
ASSUMPTION: While not explicitly stated, a Master's degree in a relevant field or equivalent experience may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Senior Brand Manager role in London)
Benefits:
- Competitive compensation and benefits
- Exposure to international markets and leading creative partners
- A collaborative culture focused on innovation, passion, and performance
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees (Global presence with a rich history and extensive footprint across Europe)
Founded: Asahi Group Holdings was founded in 1906, with Asahi Europe & International being a part of the group's expansion into Europe
Company Description:
- Asahi Europe & International is part of Asahi Group Holdings, a leading global beer, spirits, soft drinks, and food group listed on the Tokyo Stock Exchange
- The company is the custodian of some of the most famous beer brands in the world, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel, and Pilsner Urquell
- Asahi Europe & International is committed to conducting its business responsibly, with regard to the environment and society, and offers a wide choice of non-alcoholic options
Company Specialties:
- Beverages
- Beer
- Cider
- Brewery
- Breweries
- And brewing
Company Website: http://www.asahiinternational.com
ASSUMPTION: Asahi Europe & International is a well-established company with a strong global presence and a portfolio of iconic brands. This role offers an opportunity to work on a global scale and contribute to the growth of a legacy brand.
📊 Role Analysis
Career Level: Senior Managerial level, reporting directly to the Global Marketing Manager - Peroni Nastro Azzurro
Reporting Structure: This role reports directly to the Global Marketing Manager - Peroni Nastro Azzurro and works closely with local markets, creative and media agencies, and key customers
Work Arrangement: On-site, with the possibility of occasional remote work for meetings and events
Growth Opportunities:
- Potential progression to a Global Marketing Director role within the company
- Expansion of responsibilities to include additional brands or regions
- Development of leadership and mentoring skills through managing and guiding junior team members
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress within the company and take on increased responsibilities.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative culture
Office Location(s): 88 - 100 Chertsey Road, Woking, Surrey GU21 5BJ, GB
Geographic Context:
- The role is based in London, offering easy access to international markets and cultural experiences
- London is a global hub for the food and beverage industry, providing ample opportunities for networking and professional development
- The city offers a diverse range of neighborhoods, each with its unique character and amenities
Work Schedule: Full-time, with the possibility of flexible working arrangements for meetings and events
ASSUMPTION: The work environment at Asahi Europe & International is collaborative and focused on innovation, passion, and performance. The London office provides an ideal location for this role, offering easy access to international markets and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the Global Marketing Manager - Peroni Nastro Azzurro
- Second-round interview with additional stakeholders, potentially including senior leadership
- Final decision and offer
Key Assessment Areas:
- Brand strategy and transformation
- Creative production leadership
- Communication strategy development
- Experiential leadership and event management
- Omnichannel and trade marketing
- Stakeholder management and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand management, creative production, and international experience
- Demonstrate your understanding of the Peroni Nastro Azzurro brand and the global beer market
- Showcase your ability to balance creativity with commercial objectives and deliver results
- Prepare examples of your brand strategy, creative production, and event management work
ATS Keywords: Brand strategy, creative production, communication strategy, experiential marketing, omnichannel marketing, trade marketing, brand performance tracking, stakeholder management, cultural awareness, attention to detail, cross-functional leadership, commercial acumen, strategic thinking, operational brand management, influencing skills, Italian language skills
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on brand management, creative production, and international experience. Applicants should tailor their application materials to highlight these skills and demonstrate their understanding of the Peroni Nastro Azzurro brand and global beer market.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management software (e.g., Brand24, Brandfolder, Frontify)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and creative software (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: While not explicitly stated, the use of Microsoft Office Suite, brand management software, project management tools, and design software is likely to be required for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for our brands
- Collaboration and teamwork
- Innovation and continuous improvement
- Responsibility and sustainability
- Customer focus
Work Style:
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Committed to responsible and sustainable business practices
- Customer-centric and data-driven
- Results-oriented and delivery-focused
Self-Assessment Questions:
- Do you share Asahi Europe & International's passion for its brands and commitment to responsible business practices?
- Are you comfortable working in a collaborative, team-oriented environment and driving results through teamwork?
- Do you have a proven track record of delivering results in a global brand management role, with a focus on creative production and experiential marketing?
- Are you comfortable balancing creativity with commercial objectives and delivering results in a fast-paced, dynamic environment?
ASSUMPTION: Asahi Europe & International values candidates who are passionate about its brands, collaborative, innovative, responsible, customer-focused, and results-driven. Applicants should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing a global brand with diverse market needs and cultural nuances
- Balancing creativity with commercial objectives and delivering results on time and within budget
- Collaborating effectively with internal stakeholders, agencies, and markets across different time zones
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: This role presents several challenges, including managing a global brand, balancing creativity with commercial objectives, and collaborating effectively with diverse stakeholders. Successful candidates will be able to navigate these challenges and deliver results in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other global brand management positions in its focus on high-value creative production and experiential marketing for a single iconic brand
- Asahi Europe & International's global presence and portfolio of iconic brands offer unique opportunities for growth and development not found in smaller or more specialized companies
- This role provides a clear career path to progression within the company, with the potential to take on increased responsibilities or move into a Global Marketing Director role
ASSUMPTION: This role offers unique opportunities for growth and development within a global company with a portfolio of iconic brands. Applicants should consider their fit with the company's values, work style, and potential challenges before applying.
📝 Sample Projects
- Developing and executing a global brand strategy for Peroni Nastro Azzurro, including brand transformation and positioning
- Leading a high-value creative production process (EUR 1M+ budget) for a global brand campaign, from pre-production to post
- Managing the reinvention and global rollout of the House of Peroni Nastro Azzurro (HoPNA) experiential platform, ensuring it reflects the brand's identity and inspires market-level activations
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, including brand strategy development, creative production leadership, and experiential marketing management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with local markets, creative and media agencies, and key customers?
- What are the most significant challenges facing the Peroni Nastro Azzurro brand globally, and how can this role address them?
- What opportunities are there for growth and development within the company for this role?
- How does Asahi Europe & International support work-life balance for its employees?
ASSUMPTION: These key questions help applicants understand the role's priorities, challenges, and growth opportunities, as well as the company's culture and support for work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management, creative production, and international experience
- Prepare examples of your brand strategy, creative production, and event management work
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
