📌 Core Information
🔹 Job Title: Senior Global Marketing Campaign Manager
🔹 Company: Ping Identity
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (USA)
🚀 Job Overview
Key aspects of this role include:
- Owning 1-2 global prospect campaigns end-to-end
- Architecting a scalable ABM framework
- Leading rapid-response campaigns
- Driving global integrated-campaign execution
- Championing global process improvements
- Analyzing performance and presenting insights
ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration to drive global marketing campaigns and improve processes.
📋 Key Responsibilities
✅ Own 1-2 global prospect campaigns end-to-end—strategy, build, launch, measurement, and continuous optimization.
✅ Architect a scalable ABM framework (audience templates, asset kits, playbooks) that regional and industry teams can localize and deploy.
✅ Lead rapid-response / competitive campaigns, activating cross-channel plays when market shifts or competitive moves demand immediate action.
✅ Drive global integrated-campaign execution, ensuring seamless hand-offs from digital demand to field programs, events, and SDR follow-up.
✅ Champion global process improvements—translations, asset routing, geo team hand-offs, and closed-loop feedback—to shorten cycle time and boost consistency.
✅ Analyze performance rigorously (Salesforce, Marketo, 6sense, Tableau) and present insights that accelerate pipeline velocity and ROI.
ASSUMPTION: This role requires a strong understanding of marketing and sales tech stacks, as well as exceptional project-management and stakeholder skills.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience in marketing, communications, business, or a related field.
Experience: 8-15 years of experience in B2B demand generation, integrated campaign management, or ABM—preferably in SaaS or cybersecurity.
Required Skills:
- Proven success owning multi-channel campaigns that moved prospects through the funnel and exceeded pipeline targets
- Proven ability to operationalize global programs—from audience segmentation and creative briefing to localization and regional rollout
- Strong command of marketing and sales tech stacks (Marketo, Salesforce, 6sense or equivalent intent/ABM platforms)
- Exceptional project-management and stakeholder skills; adept at aligning digital, field, and regional teams against shared KPIs
Preferred Skills:
- Experience building template libraries or campaign kits that scaled across multiple regions or business units
- Experience leading competitive or “rapid-response” campaigns that quickly capitalized on market events or rival product launches
- Experience driving process re-engineering initiatives (e.g., localization workflows, SDR hand-off SLAs) that improved speed and quality
- Fluency in advanced ABM tactics (intent-based orchestration, dynamic web personalization, etc.)
- Comfort using AI-powered tools (chat/meeting bots, generative content, predictive routing) to boost campaign efficiency
- Experience presenting campaign results and strategic recommendations to VP- or C-level leaders and influencing investment decisions
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the campaigns and the need to collaborate with regional teams.
💰 Compensation & Benefits
Salary Range: USA: $126,000 to $157,550 per year
Benefits:
- Generous PTO & Holiday Schedule
- Parental Leave
- Progressive Healthcare Options
- Retirement Programs
- Opportunity for Education Reimbursement
- Commuter Offset (Specific locations)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is specific to the USA and may vary for candidates in other locations. Benefits may also vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Ping Identity is a leading provider of identity security solutions for the global enterprise, enabling businesses to secure and manage digital identities, protect data, and ensure compliance.
Company Size: Ping Identity has 1,001-5,000 employees, providing a large and established environment with ample opportunities for growth and collaboration.
Founded: Ping Identity was founded in 2002 and is headquartered in Denver, Colorado, with offices across the world including Austin, Bangalore, Edinburgh, Grenoble, Israel, London, San Francisco, Singapore, and Vancouver.
Company Description:
- Ping Identity delivers unforgettable user experiences and uncompromising security, making crafting digital experiences simple for any type of user
- The company is anti-lock-in, offering integrations with existing ecosystems, clouds, and on-prem technologies, as well as out-of-the-box templates leveraging identity expertise to give users frictionless experiences
- Ping Identity offers a range of services, including digital credentials, AI-driven fraud prevention, and governance, providing a one-stop shop for game-changing digital identity solutions
Company Specialties:
- SAML, OAuth, OpenID, WS-Federation, WS-Trust, MFA, customer IAM, multi-factor authentication, single sign-on, API security, identity and access management, identity security, SSO, passwordless, zero trust, account takeover fraud, cloud IAM, identity orchestration, identity proofing, decentralized identity, IDaaS, identity verification, and credentials and access management (ICAM)
Company Website: http://www.PingIdentity.com
ASSUMPTION: Ping Identity's extensive experience and global presence make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking to drive global marketing campaigns and improve processes.
Reporting Structure: The Senior Global Marketing Campaign Manager will report directly to the VP of Marketing or a similar role, working closely with regional marketing teams, digital marketing, product marketing, design, and other internal stakeholders.
Work Arrangement: This role is remote, with the expectation that the candidate will be based in the USA and available during standard US business hours.
Growth Opportunities:
- As Ping Identity continues to grow and expand its global presence, there will be opportunities for the Senior Global Marketing Campaign Manager to take on additional responsibilities and advance their career within the marketing organization
- The successful candidate will have the opportunity to work on high-impact campaigns and initiatives, driving measurable results and making a significant impact on the company's growth and success
- Ping Identity's commitment to employee development and growth provides ample opportunities for the Senior Global Marketing Campaign Manager to enhance their skills and advance their career within the company
ASSUMPTION: The Senior Global Marketing Campaign Manager role offers a unique opportunity to gain experience in global marketing campaign management, ABM, and process improvement, providing a strong foundation for future career growth and development.
🌍 Location & Work Environment
Office Type: Remote (USA)
Office Location(s): The Senior Global Marketing Campaign Manager will work remotely from their home office in the USA, with the expectation of being available during standard US business hours.
Geographic Context:
- The USA has a well-established and mature marketing industry, with a wide range of opportunities for professional growth and development
- The remote work arrangement offers flexibility and work-life balance, allowing the Senior Global Marketing Campaign Manager to work from the comfort of their own home
- The USA is home to Ping Identity's headquarters and a significant portion of its employee base, providing ample opportunities for collaboration and networking within the company
Work Schedule: Full-time (40 hours/week), with the expectation of being available during standard US business hours
ASSUMPTION: The remote work arrangement may require the Senior Global Marketing Campaign Manager to occasionally work outside of standard business hours to accommodate global team members and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final round interviews with key stakeholders, including the hiring manager and other senior team members
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and stakeholder communication skills
- Technical proficiency in marketing and sales tech stacks
- Global campaign management experience and ABM expertise
- Cultural fit and alignment with Ping Identity's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples and quantifiable achievements
- Prepare a portfolio or case study presentation showcasing your experience in global campaign management, ABM, and process improvement
- Research Ping Identity's company culture, values, and mission, and be prepared to discuss how your personal values align with the company's
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the company's growth plans
- Follow up with a thank-you note after each interview round, reiterating your interest in the role and addressing any new insights gained during the interview process
ATS Keywords: Global Marketing Campaign Management, ABM, Process Improvement, Marketing Tech Stack, Strategic Thinking, Project Management, Stakeholder Communication, Global Campaign Management, Marketing Strategy, Campaign Optimization, Pipeline Generation, ROI Analysis
ASSUMPTION: The application process for this role may be competitive, and candidates are encouraged to tailor their application materials and prepare thoroughly for each interview round to increase their chances of success.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- 6sense
- Tableau
- AI-powered tools (chat/meeting bots, generative content, predictive routing)
ASSUMPTION: The Senior Global Marketing Campaign Manager will be expected to become proficient in Ping Identity's proprietary tools and technologies, as well as industry-standard marketing and sales tech stacks.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Ping Identity prioritizes the needs and experiences of its customers, ensuring that its products and services meet their unique requirements
- Innovation-driven: Ping Identity fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive innovation
- Collaborative: Ping Identity values teamwork, open communication, and cross-functional collaboration, enabling employees to work together to achieve common goals
Work Style:
- Ping Identity values a fast-paced, dynamic work environment, with a focus on agility, adaptability, and continuous improvement
- The company encourages employees to take ownership of their work and drive results, with a strong emphasis on accountability and personal responsibility
- Ping Identity values a data-driven, analytical approach to decision-making, with a focus on measurable results and continuous optimization
Self-Assessment Questions:
- Do my personal values align with Ping Identity's commitment to customer-centricity, innovation, and collaboration?
- Am I comfortable working in a fast-paced, dynamic environment that requires adaptability and continuous improvement?
- Do I have a proven track record of driving measurable results and optimizing campaigns based on data-driven insights?
ASSUMPTION: Candidates who are a strong cultural fit for Ping Identity will be self-motivated, results-driven, and comfortable working in a dynamic, fast-paced environment that requires continuous learning and improvement.
⚠️ Potential Challenges
- The Senior Global Marketing Campaign Manager role may require occasional travel to attend industry events, conferences, or team meetings, which could disrupt the candidate's work-life balance
- The global nature of the role may require the Senior Global Marketing Campaign Manager to work outside of standard business hours to accommodate team members and stakeholders in different time zones
- The fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The Senior Global Marketing Campaign Manager role may require the candidate to manage multiple projects and priorities simultaneously, which could be stressful or overwhelming for candidates who struggle with time management or prioritization
ASSUMPTION: Candidates should carefully consider the potential challenges associated with this role and assess their ability to thrive in a dynamic, fast-paced work environment that requires adaptability and continuous improvement.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, the Senior Global Marketing Campaign Manager role at Ping Identity offers a unique opportunity to gain experience in global campaign management, ABM, and process improvement, providing a strong foundation for future career growth and development
- Ping Identity's global presence and extensive experience in the identity security industry make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and innovative environment
- The Senior Global Marketing Campaign Manager role at Ping Identity may offer more responsibility and autonomy than similar roles at smaller or less-established companies, providing candidates with the opportunity to make a significant impact on the company's growth and success
ASSUMPTION: Candidates should carefully consider the unique aspects of the Senior Global Marketing Campaign Manager role at Ping Identity and assess their fit for the specific requirements and challenges of the position.
📝 Sample Projects
- Developing and executing a global ABM campaign targeting enterprise customers in the financial services industry, driving a 25% increase in pipeline generation and a 15% improvement in ROI
- Optimizing the localization workflow for global campaign assets, reducing translation turnaround time by 30% and improving asset consistency across regions
- Spearheading a competitive response campaign targeting a rival product launch, capitalizing on market shifts and driving a 20% increase in market share within three months
ASSUMPTION: The Senior Global Marketing Campaign Manager role at Ping Identity offers a unique opportunity to work on high-impact projects that drive measurable results and make a significant impact on the company's growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role, and how it fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to the company's overall growth and success?
- How does Ping Identity support the professional development and growth of its marketing team members, and what opportunities are available for career advancement within the organization?
- Can you provide examples of how Ping Identity has successfully executed global marketing campaigns in the past, and what lessons were learned from those experiences?
- How does Ping Identity approach ABM, and what tools and technologies are used to support global campaign management and optimization?
ASSUMPTION: Candidates should prepare thoughtful questions to ask the interviewer, demonstrating their interest in the role and their understanding of the company's goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples and quantifiable achievements
- Prepare a portfolio or case study presentation showcasing your experience in global campaign management, ABM, and process improvement
- Research Ping Identity's company culture, values, and mission, and be prepared to discuss how your personal values align with the company's
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the company's growth plans
- Follow up with a thank-you note after each interview round, reiterating your interest in the role and addressing any new insights gained during the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
