📌 Core Information
🔹 Job Title: Senior Global Marketing Director, Solid Tumor Oncology
🔹 Company: GSK
🔹 Location: Collegeville, PA (US), GSK HQ (London, UK), Zug House (Zug, Switzerland)
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals, Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading lifecycle management strategy for specific solid tumor cancers to drive asset value
- Partnering with cross-functional teams to develop and execute global product strategies
- Ensuring successful market launches and optimizing approaches to markets
- Building and leading a team of direct reports in launch readiness and lifecycle strategy
- Embracing an agile mindset to drive continuous improvement, productivity, and customer satisfaction
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of the oncology market.
📋 Key Responsibilities
✅ Lead lifecycle management strategy within specific solid tumor cancers to drive value for the asset, determine unmet needs, launch sequence strategy, and optimize approaches to markets.
✅ Establish themselves as a tumor-specific commercial lead and expert, supporting the Medicine Commercialization Team and Medical Development Team.
✅ Support governance deliverables and workstreams aligned to key decisions for the organization.
✅ Understand, value, and prioritize sources of differentiation by leveraging cross-functional insights, elucidating implications of emerging data and competitive launches across cross-functional teams and strategies.
✅ Lead a team of direct reports in both the launch readiness/commercialization of near-term launches and lifecycle strategy of potential future indications.
✅ Partner with Insights to deliver global forecast aligned to strategy, generating recommended assumptions and strategic input.
✅ Ensure the market access strategy underpins decision-making throughout the entire product lifecycle, including portfolio decision-making.
✅ Embrace an agile mindset to build an organization that seeks continuous improvement, productivity, value, speed to market, and customer satisfaction.
✅ Lead cross-functional team and build followship to ensure brand strategy is executed to maximize commercial success and deliver exceptional customer experience.
✅ Identify future strategic opportunities to drive long-term asset value expansion through thoughtful and proactive assessment of unmet need, commercial valuation, and science.
✅ Elucidate required SG&A and commercial model to optimize brand performance in global markets.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, strategic thinking, and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or science
Experience: 5+ years of oncology pharmaceutical marketing experience, including launch; 1+ year experience in a pipeline role partnering with R&D on Ph2 – 3 drug development
Required Skills:
- Oncology pharmaceutical marketing experience
- Launch experience
- Cross-functional collaboration skills
- Market access strategy development
- Data analysis and forecasting
- Project management
- Communication skills
- Agile mindset
- Brand strategy development
- Lifecycle management
Preferred Skills:
- Master’s degree in relevant field
- Experience in specific solid tumors of interest
- Ability to utilize insights from key customers – patients, payers, providers – to drive key marketing decisions and forecasts
- Demonstrated ability to drive insights from analytics and create innovative customer-focused programs
- Experience leveraging organizational channels and influencing skills to facilitate successful projects
- Demonstrated strength in oral/written communications and cross-functional collaboration skills
- Ability to manage complex, multi-disciplinary projects
- Comfort operating in a highly regulated environment and industry
ASSUMPTION: Given the strategic nature of this role, candidates should have a strong track record in oncology marketing and a proven ability to lead cross-functional teams.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Estimated, based on industry standards for a Senior Global Marketing Director in the pharmaceutical industry)
Benefits:
- Comprehensive benefits program for US employees (see GSK US Benefits Summary)
- Global benefits package for non-US employees
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in the pharmaceutical industry. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals, focusing on vaccines, specialty, and general medicines, with a strong presence in infectious diseases, HIV, respiratory/immunology, and oncology
Company Size: 10,001+ employees, providing a large, established organization with extensive resources and opportunities for career growth
Founded: 1880, with a rich history and strong global presence
Company Description:
- Uniting science, technology, and talent to get ahead of disease together
- Focused on preventing and treating disease with vaccines, specialty, and general medicines
- Committed to improving the lives of patients around the world while delivering stronger, more sustainable shareholder returns
Company Specialties:
- Pharmaceutical products and vaccines
- Global presence with operations in over 150 countries
- Strong focus on research and development, with a pipeline of innovative medicines and vaccines
Company Website: www.gsk.com
ASSUMPTION: GSK's large size and global presence offer applicants a wealth of opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior management, with the opportunity to drive strategic decisions and influence cross-functional teams
Reporting Structure: Reports to the Medicine Commercialization Lead for the asset, with a team of direct reports in launch readiness and lifecycle strategy
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to expand the role's scope and impact as the asset's lifecycle progresses
- Opportunities to work on multiple assets and indications within the solid tumor portfolio
- Possibility to take on additional leadership responsibilities within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role's scope and take on additional leadership responsibilities.
🌍 Location & Work Environment
Office Type: On-site, with multiple office locations to choose from
Office Location(s): Collegeville, PA (US), GSK HQ (London, UK), Zug House (Zug, Switzerland)
Geographic Context:
- Collegeville, PA: Suburban area near Philadelphia, with a mix of urban and rural surroundings
- London, UK: Major global city with a vibrant cultural scene and extensive public transportation
- Zug, Switzerland: picturesque town near Zurich, with a high quality of life and easy access to outdoor activities
Work Schedule: Full-time, with flexibility for remote work as needed
ASSUMPTION: The multiple office locations offer candidates the opportunity to choose a work environment that best suits their preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interviews with cross-functional stakeholders, including the hiring manager and potential team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and leadership skills
- Industry knowledge and understanding of the oncology market
- Data analysis and forecasting skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the oncology market and GSK's portfolio
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Follow up with the hiring manager or HR contact after your interview to express your interest in the role
ATS Keywords: Oncology, pharmaceutical marketing, launch experience, cross-functional collaboration, market access strategy, data analysis, project management, communication skills, agile mindset, brand strategy, lifecycle management, global product strategy, commercialization, team leadership
ASSUMPTION: GSK's interview process is designed to assess candidates' strategic thinking, cross-functional collaboration skills, and cultural fit for the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Microsoft Project)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, Veeva)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Patients first
- Transparency, integrity, and respect
- Innovation driven by passion
- One GSK
Work Style:
- Collaborative and cross-functional
- Data-driven and insight-led
- Agile and adaptable
- Patient-focused and results-oriented
Self-Assessment Questions:
- How do you approach working with cross-functional teams to drive strategic decisions?
- Can you provide an example of a time when you identified an unmet need in the market and developed a targeted strategy to address it?
- How do you stay up-to-date with industry trends and competitor activities in the oncology market?
ASSUMPTION: GSK values candidates who are collaborative, data-driven, and passionate about improving the lives of patients.
⚠️ Potential Challenges
- Managing multiple office locations and time zones
- Balancing short-term launch readiness with long-term lifecycle strategy
- Navigating a complex, matrixed organization
- Keeping up with the fast-paced nature of the pharmaceutical industry
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a strategic mindset to overcome.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a deep understanding of the oncology market and lifecycle management strategy
- GSK's global presence and extensive portfolio offer unique opportunities for career growth and development
- This role's focus on both launch readiness and lifecycle strategy sets it apart from other marketing positions within the organization
ASSUMPTION: This role offers a unique blend of strategic thinking, cross-functional collaboration, and market expertise, making it distinct from other marketing positions.
📝 Sample Projects
- Developing a global product strategy for a new solid tumor indication, including launch sequence and market access strategy
- Conducting a competitive landscape analysis and identifying opportunities to differentiate the asset in the market
- Leading a cross-functional team to execute a successful product launch, including promotional materials, pricing strategy, and customer engagement
ASSUMPTION: These projects demonstrate the strategic and cross-functional nature of the role, requiring strong leadership and collaboration skills.
❓ Key Questions to Ask During Interview
- How does the team approach cross-functional collaboration and decision-making?
- What are the key priorities for the first 90 days in this role?
- How does GSK support the professional development and growth of its employees?
- What are the most challenging aspects of working in a matrixed organization like GSK?
- How does the team balance short-term launch readiness with long-term lifecycle strategy?
ASSUMPTION: These questions help candidates better understand the role's dynamics, team culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Follow up with the hiring manager or HR contact after your interview to express your interest in the role
- If selected for the final round, be prepared to present a strategic plan for the asset's lifecycle management and market access strategy
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
