Senior Graphics Designer, Performance Marketing

📌 Core Information

🔹 Job Title: Senior Graphics Designer, Performance Marketing

🔹 Company: Monarch Money

🔹 Location: Remote (USA)

🔹 Job Type: Full-Time

🔹 Category: Design, Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Creating high-impact marketing assets and advertisements for performance marketing campaigns
• Collaborating with marketing and analytics teams to produce data-informed designs
• Ensuring cohesive, on-brand visual design across all performance marketing campaigns and channels
• Balancing creative flair with performance-focused design principles
• Working in a fully remote, mission-driven company with a highly experienced team

ASSUMPTION: This role requires a strong understanding of performance marketing principles and a proven track record in direct response design. The ideal candidate will be comfortable working remotely and collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Conceptualize and design high-impact marketing assets and advertisements that emphasize value propositions, reasons to believe, and calls to action

✅ Produce compelling, conversion-focused ads for platforms like Facebook, Instagram, and TikTok, as well as email templates and banner ads

✅ Collaborate with marketing and analytics teams to create data-informed designs, producing and iterating on multiple asset variations for A/B testing to optimize performance

✅ Ensure cohesive, on-brand visual design across all performance marketing campaigns and channels by maintaining and refining visual guidelines for consistency

ASSUMPTION: The role requires a high level of creativity, attention to detail, and a data-driven approach to design. The ideal candidate will be proactive in experimenting with new design strategies and iterating based on data.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, or a related field

Experience: 5-10 years of experience in graphic design, with a focus on direct response design and performance marketing

Required Skills:

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong storytelling skills and ability to create meaningful and impactful designs
• Proactive in experimenting with new design strategies and iterating based on data
• Strong attention to detail and commitment to producing high-quality work
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with A/B testing and conversion optimization
• Familiarity with user acquisition, retention, and engagement strategies

ASSUMPTION: The ideal candidate will have a proven track record in direct response design and a strong portfolio showcasing their ability to create high-performing marketing assets.

💰 Compensation & Benefits

Salary Range: $130,000 - $180,000 per year (based on industry standards for a Senior Graphic Designer with 5-10 years of experience in performance marketing)

Benefits:

• Work wherever you want, as a fully remote company with no central office
• Competitive cash and equity compensation in a hyper-growth, early-stage company
• Stipend to set up your ideal working environment
• Competitive benefit plans for employees based on location (e.g., in the US: Medical, dental, and vision benefits, and the ability to contribute to a 401k plan)
• Unlimited PTO
• 3-day weekend every month

Working Hours: Full-time, with a flexible schedule and the ability to work asynchronously

ASSUMPTION: The salary range is based on industry standards for a Senior Graphic Designer with the required experience level. The benefits package is competitive and designed to support a remote work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, Personal Finance

Company Size: 51-200 employees (Small to Medium-sized company, offering a close-knit team and opportunities for growth)

Founded: 2021 (Relatively new company with a focus on innovation and rapid growth)

Company Description:

• Monarch is a powerful, all-in-one personal finance platform designed to simplify finances
• Since launching in 2021, Monarch has become the top-recommended personal finance app by users and experts
• The company is hyper-focused on building a product people love and evolving based on user feedback

Company Specialties:

• Personal finance management
• Financial coaching and advice
• Performance marketing

Company Website: https://www.monarchmoney.com

ASSUMPTION: Monarch Money is a growing fintech company focused on simplifying personal finance. The company values user feedback and is committed to building a product that meets the needs of its users.

📊 Role Analysis

Career Level: Senior (This role offers significant opportunities for learning, growth, and career advancement)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Fully remote, with a flexible schedule and the ability to work asynchronously

Growth Opportunities:

• Mentorship from experienced leaders in the field
• Significant opportunities for learning, growth, and career advancement
• Potential to take on more responsibilities as the company grows

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on learning and development.

🌍 Location & Work Environment

Office Type: Fully remote (No central office)

Office Location(s): Anywhere in the USA

Geographic Context:

• The USA has a diverse range of time zones, allowing for asynchronous work with team members across the country
• The remote work environment offers flexibility and the ability to work from anywhere
• The company culture is collaborative and supportive, with a focus on work-life balance

Work Schedule: Flexible, with a focus on results and productivity rather than hours worked

ASSUMPTION: The fully remote work environment offers flexibility and the ability to work from anywhere, with a focus on results and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Design challenge or case study presentation
• Final interview with the team

Key Assessment Areas:

• Portfolio and design skills
• Communication and collaboration skills
• Understanding of performance marketing principles
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and portfolio to highlight your experience in direct response design and performance marketing
• Prepare a design challenge or case study presentation showcasing your ability to create high-performing marketing assets
• Be ready to discuss your approach to design experimentation and iteration based on data

ATS Keywords: Direct response design, performance marketing, A/B testing, conversion optimization, Adobe Creative Suite, storytelling, data-driven design, user acquisition, user retention, engagement

ASSUMPTION: The interview process will focus on assessing the candidate's design skills, understanding of performance marketing principles, and cultural fit with the company.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Design software for creating marketing assets (e.g., Canva, Sketch, Figma)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will be proficient in Adobe Creative Suite and comfortable learning and using new design tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Simplify money, together
• Be curious and learn every day
• Act with integrity and empathy
• Take ownership and deliver results

Work Style:

• Collaborative and supportive
• Focused on results and productivity
• Committed to work-life balance

Self-Assessment Questions:

• Do you align with Monarch Money's mission to simplify money, together?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you thrive in a results-driven environment and take ownership of your work?

ASSUMPTION: The ideal candidate will be a strong cultural fit with Monarch Money, aligning with the company's values and work style.

⚠️ Potential Challenges

• Working remotely may require self-discipline and time management skills
• Balancing creative flair with performance-focused design principles can be challenging
• Keeping up with the rapid growth and evolution of the company may require adaptability and flexibility
• Ensuring cohesive, on-brand visual design across all performance marketing campaigns and channels can be time-consuming

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a fast-paced, remote work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on direct response design for performance marketing campaigns
• Compared to other graphic design roles, this position requires a strong understanding of performance marketing principles and data-driven design
• Career paths in this role may include advancement to a leadership position, such as Art Director or Creative Director, or transition to a more specialized role, such as UX/UI Designer or Product Designer

ASSUMPTION: This role offers unique opportunities for growth and advancement in the field of performance marketing design.

📝 Sample Projects

• Designing a series of A/B tested ads for a social media campaign to optimize user acquisition
• Creating a set of on-brand email templates for a marketing automation campaign
• Developing a visual style guide for a new product launch, ensuring consistency across all marketing channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Monarch Money?
• What are the most significant challenges facing the performance marketing team currently, and how can this role help address them?
• How does Monarch Money support the professional development and growth of its employees?
• What is the team structure and dynamic like, and how does this role collaborate with other departments?
• How does Monarch Money approach work-life balance and employee well-being?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your experience in direct response design and performance marketing
• Prepare a design challenge or case study presentation showcasing your ability to create high-performing marketing assets
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.