π Core Information
πΉ Job Title: Senior Group Manager, Demand Generation (EMEA)
πΉ Company: Datadog
πΉ Location: London, United Kingdom
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: 2025-07-17
πΉ Experience Level: 7+ years
πΉ Remote Status: Hybrid (London office)
π Job Overview
Key aspects of this role include:
- Leading and mentoring a team of digital marketers to drive pipeline growth and customer acquisition in the EMEA region
- Designing and executing demand generation strategies and integrated campaigns tailored to distinct markets
- Overseeing digital demand generation channels, including SEM, paid social, webinars, paid sponsorships, and SEO
- Building a culture of constant testing and optimization to improve channel performance and ROI metrics
- Collaborating cross-functionally to drive alignment amongst global marketing, field marketing, and the extended go-to-market teams
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels and EMEA markets.
π Key Responsibilities
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Lead, mentor, and grow a team of high-performing digital marketers, campaign managers, and ABM practitioners to drive pipeline growth, new customer acquisition, and cross-sell/upsell opportunities in EMEA
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Partner closely with global campaigns, growth marketing, and regional marketing teams to adapt programs and investment mix to the needs of the region
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Design demand generation strategies, integrated campaigns, and ABM programs that fuel growth in distinct markets like UK, DACH, France, Benelux, Italy, and Middle East
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Oversee digital demand generation channels in the region, including SEM, paid social, webinars, paid sponsorships, and SEO
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Develop best-in-class strategies to generate demand in multiple market segments, including Commercial, Mid-Market, and Enterprise
β
Build a culture of constant testing and optimization to improve channel performance and ROI metrics
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Work cross-functionally to drive alignment amongst global marketing, field marketing, and the extended go-to-market teams
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational and leadership skills.
π― Required Qualifications
Education: Bachelorβs Degree (Masterβs degree a plus)
Experience: 7 years of demand generation/growth marketing experience, with 3 years leading high-performing teams
Required Skills:
- Proven experience running digital marketing programs in the EMEA region and deep understanding of various EMEA markets and cultural nuances, local digital trends/channels, etc.
- Strong analytical skills with deep experience in performance management, attribution, and optimization
- Experience building full-funnel campaign strategies for B2B organizations, experience in tech, PLG a big plus
- Excellent written and verbal communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
Preferred Skills:
- Additional language skills (French, German, Italian, Spanish) a plus
ASSUMPTION: Candidates should have a strong background in demand generation, with a focus on digital marketing channels and a proven track record of driving growth in the EMEA region.
π° Compensation & Benefits
Salary Range: Β£80,000 - Β£120,000 per year (Estimated based on industry standards for a senior role in London)
Benefits:
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Product training to develop an in-depth understanding of our product and space
- Best-in-breed onboarding
- Internal mentor and buddy program cross-departmentally
- Friendly and inclusive workplace culture
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a senior role in London. Actual compensation may vary based on factors such as skills, experience, and market conditions.
π Applicant Insights
π Company Context
Industry: Datadog is a global SaaS business delivering a rare combination of growth and profitability. They specialize in cloud-scale monitoring and security for metrics, traces, and logs in one unified platform.
Company Size: Datadog has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2010, with headquarters in New York, NY, USA
Company Description:
- Datadog provides cloud-scale monitoring and security for metrics, traces, and logs in one unified platform
- They enable digital transformation, cloud migration, and infrastructure monitoring of their customersβ entire technology stacks
- Datadog is used by organizations of all sizes across a wide range of industries
Company Specialties:
- SaaS
- APM
- Software
- Log Management
- Cloud
- DevOps
- Monitoring
- Infrastructure
- Distributed Systems
- Cloud Computing
- Open-source
- and Golang
Company Website: datadoghq.com
ASSUMPTION: Datadog is a well-established company with a strong focus on growth and innovation in the tech industry.
π Role Analysis
Career Level: Senior Manager level, with opportunities for growth within the marketing department or the broader organization
Reporting Structure: This role reports directly to the Senior Director, Global Demand Generation
Work Arrangement: Hybrid, with a mix of remote work and on-site collaboration at the London office
Growth Opportunities:
- Potential to grow within the marketing department or the broader organization
- Opportunities to lead larger teams or take on more strategic roles as the company continues to expand
- Access to continuous career development and pathing opportunities
ASSUMPTION: This role offers strong growth potential within a dynamic and expanding organization.
π Location & Work Environment
Office Type: Hybrid, with a mix of remote work and on-site collaboration at the London office
Office Location(s): 71-91 Aldwych, London, United Kingdom WC2B 4HN, GB
Geographic Context:
- The London office is located in the heart of the city, providing easy access to public transportation and various amenities
- London offers a vibrant and multicultural environment with numerous opportunities for personal and professional growth
- The city is home to a thriving tech industry, with many networking and collaboration opportunities
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement provides a good balance between remote work and on-site collaboration, fostering a flexible and inclusive work environment.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and potential team members
- Final interview with the senior director or another senior stakeholder
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Deep understanding of digital marketing channels and EMEA markets
- Strong analytical and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with demand generation, digital marketing, and EMEA markets in detail
- Showcase your ability to lead and manage high-performing teams
- Demonstrate your understanding of Datadog's products and services, and how you can contribute to their growth
ATS Keywords: Demand Generation, Growth Marketing, Digital Marketing, Campaign Management, ABM, Performance Management, Attribution, Optimization, B2B, Tech, Communication, Team Leadership, Market Analysis, Cultural Understanding, Testing, ROI Metrics
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and be prepared to demonstrate your qualifications and fit for the role.
π οΈ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you enjoy collaborating with others and contributing to a team-oriented culture?
- Are you results-driven and accountable for your work?
ASSUMPTION: A strong cultural fit for this role requires a data-driven, collaborative, and results-focused mindset, with the ability to thrive in a fast-paced and dynamic environment.
β οΈ Potential Challenges
- Managing a team across multiple time zones and cultures within the EMEA region
- Balancing global program requirements with regional market needs and nuances
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Maintaining a strong work-life balance in a hybrid work environment
ASSUMPTION: These challenges require strong leadership, communication, and organizational skills, as well as a deep understanding of the EMEA markets and digital marketing channels.
π Similar Roles Comparison
- This role is unique in its focus on the EMEA region and the need to adapt global programs to regional market needs
- Compared to similar roles in the US or APAC regions, this role requires a deep understanding of EMEA markets and cultural nuances
- Career progression in this role may involve moving into a global or regional leadership position within Datadog's marketing department or the broader organization
ASSUMPTION: This role offers a unique opportunity to gain experience in leading demand generation efforts in the EMEA region and contribute to Datadog's global growth strategy.
π Sample Projects
- Developing and executing a comprehensive demand generation strategy for the UK market, tailored to the unique needs and preferences of UK customers
- Launching a targeted ABM campaign for the DACH region, focusing on key accounts and driving pipeline growth
- Conducting a comprehensive analysis of Datadog's digital marketing channels in the EMEA region, identifying opportunities for optimization and improved ROI
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of this role, requiring a strong understanding of the EMEA markets and digital marketing channels.
β Key Questions to Ask During Interview
- Can you describe the current demand generation strategy for the EMEA region, and how this role will contribute to its evolution?
- How does this role collaborate with the global campaigns, growth marketing, and regional marketing teams to adapt programs and investment mix to the needs of the region?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Datadog support the growth and development of its employees, particularly in marketing roles?
- What is the work-life balance like for this role, and how does Datadog support employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions will help you better understand the role's responsibilities, priorities, and the company's culture and support for employee growth and work-life balance.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching Datadog's products, services, and growth strategy, as well as the EMEA markets and digital marketing channels
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.