📌 Core Information
🔹 Job Title: Senior Growth Development Manager - Paid Social (w/m/d)
🔹 Company: Enpal B.V.
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic expansion of platforms like Meta and TikTok
- Building new channels like YouTube and Pinterest from scratch
- End-to-end Paid Social campaign development and optimization
- Collaboration with cross-functional teams to drive growth
ASSUMPTION: This role requires a strong background in Paid Social and Performance Marketing, with a focus on strategic planning and creative problem-solving.
📋 Key Responsibilities
✅ Drive the strategic expansion of platforms like Meta and TikTok, and build new channels like YouTube and Pinterest from scratch
✅ Conceptualize, develop, and optimize Paid Social campaigns end to end
✅ Conduct A/B tests and analyze campaign performance to identify optimization opportunities
✅ Collaborate with the marketing and design team to develop internal creative processes
✅ Work closely with the CMO and other stakeholders to align growth strategies
ASSUMPTION: This role requires a high level of creativity, analytical thinking, and strong communication skills to succeed.
🎯 Required Qualifications
Education: Bachelor's/Master's degree in a relevant field
Experience: At least 2-3 years of experience in Paid Social/Performance Marketing in a fast-growing company or agency
Required Skills:
- Proven expertise in Paid Social and Performance Marketing
- Deep understanding of social media platforms and their specific requirements
- Experience in developing and implementing creative strategies for digital campaigns
- Strong analytical, proactive, and problem-solving skills
- Excellent communication and stakeholder management skills
- Fluency in German and English (written and spoken)
Preferred Skills:
- Experience in A/B testing and data analysis
- Knowledge of marketing automation tools
- Familiarity with the energy sector
ASSUMPTION: Candidates with a strong academic background and relevant work experience in Paid Social/Performance Marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market standards for a mid-senior level role in Berlin)
Benefits:
- Work in Germany's first green unicorn and drive the solar energy transition
- Diverse and international team with over 65 nationalities
- Hybrid work model (2 days on-site, 3 days remote)
- Modern office in Berlin-Friedrichshain with various amenities
- Onboarding program, regular team events, and professional development opportunities
Working Hours: Full-time (40 hours/week), flexible hours
ASSUMPTION: The salary range is estimated based on market standards for a mid-senior level role in the marketing field in Berlin.
📌 Applicant Insights
🔍 Company Context
Industry: Renewable energy services
Company Size: 1,001-5,000 employees (mid-sized company)
Founded: 2017
Company Description:
- Enpal is a leading provider of solar panels and energy storage solutions in Europe
- Focuses on making solar energy simple, affordable, and accessible to all
- Offers all-inclusive tariffs for solar panels, energy storage, and electric vehicle charging
Company Specialties:
- Solar energy
- Renewable energy
- Energy storage
- Electric vehicle charging
- Business development
- Tech and software development
Company Website: www.enpal.de
ASSUMPTION: Enpal is a fast-growing company with a strong focus on innovation and sustainability, offering a dynamic work environment for its employees.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: Reports directly to the CMO
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Potential career progression to a management role within the marketing department
- Opportunities to work on high-impact projects and drive the company's growth
- Chance to gain experience in the renewable energy sector and contribute to the energy transition
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office with various amenities
Office Location(s): Berlin-Friedrichshain
Geographic Context:
- Berlin is a vibrant, multicultural city with a strong tech and startup scene
- The office is located in the trendy Friedrichshain neighborhood, close to public transportation and various amenities
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational opportunities
Work Schedule: Full-time (40 hours/week), flexible hours
ASSUMPTION: The hybrid work model offers a good balance between on-site collaboration and remote work, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Technical skills in Paid Social and Performance Marketing
- Analytical and problem-solving abilities
- Creativity and strategic thinking
- Communication and stakeholder management skills
Application Tips:
- Highlight relevant experience and achievements in Paid Social and Performance Marketing
- Tailor your resume and cover letter to emphasize your fit for the role and Enpal's mission
- Prepare examples of successful Paid Social campaigns you've worked on
ATS Keywords: Paid Social, Performance Marketing, Social Media Platforms, Campaign Development, A/B Testing, Marketing Automation, Energy Sector
ASSUMPTION: The application process is likely to be competitive, with a strong focus on technical skills and cultural fit.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Meta Ads Manager, TikTok Ads Manager)
- Marketing automation tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The required tools and technologies are industry-standard and should be familiar to candidates with relevant experience in Paid Social and Performance Marketing.
👔 Cultural Fit Considerations
Company Values:
- Sustainability and innovation
- Collaboration and teamwork
- Customer focus and excellence
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on creativity, innovation, and problem-solving
- Collaborative and supportive team culture
Self-Assessment Questions:
- How do you align with Enpal's mission to drive the solar energy transition?
- How comfortable are you working in a hybrid work environment, with a mix of on-site and remote work?
- How well do you work in a dynamic, collaborative team setting?
ASSUMPTION: Enpal values candidates who are passionate about sustainability, innovative, and strong team players, with a customer-focused mindset.
⚠️ Potential Challenges
- Managing multiple social media advertising campaigns simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Collaborating effectively with cross-functional teams in a dynamic work environment
- Adapting to a hybrid work model, balancing on-site and remote work
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other Paid Social Manager roles, this position offers a unique opportunity to work in the renewable energy sector and drive the company's growth
- Enpal's focus on sustainability and innovation sets it apart from other companies in the industry
- This role offers significant growth opportunities and the chance to make a real impact on the company's success
ASSUMPTION: This role is well-suited for candidates who are passionate about sustainability, innovative, and looking for a dynamic and challenging work environment.
📝 Sample Projects
- Developing and executing a successful Paid Social campaign for a new product launch
- Optimizing an existing Paid Social campaign to improve ROI and drive growth
- Building and managing a high-performing team of Paid Social specialists
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop, execute, and optimize Paid Social campaigns, as well as their leadership and team management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy and company growth plans?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing department?
- How does Enpal support work-life balance for its employees?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's growth plans, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Enpal careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful Paid Social campaigns you've worked on
- Follow up with Enpal's HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
