📌 Core Information
🔹 Job Title: Senior Growth Marketer
🔹 Company: Zalaris
🔹 Location: Chennai, Tamil Nadu, India
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading global marketing initiatives to drive business growth
- Developing and executing integrated, multi-country campaigns
- Collaborating cross-functionally with sales, product, and customer success teams
- Measuring and optimizing marketing performance metrics
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a global, cross-functional environment.
📋 Key Responsibilities
✅ Own the strategy and execution of global, multi-channel campaigns to support business objectives across regions
✅ Work cross-functionally with regional sales, product, and customer success teams to ensure local relevance and global consistency
✅ Design and launch high-impact marketing programs across digital, content, events, and partner marketing to generate pipeline
✅ Execute ABM and persona-based campaigns across key industries and geographies
✅ Partner with product marketing to support global launches, sales enablement, and competitive differentiation
✅ Identify and promote customer success stories to build credibility in priority markets
✅ Measure and report on marketing performance metrics, using insights to improve effectiveness and ROI across campaigns and regions
✅ Maintain a data-driven approach to decision-making and growth marketing
ASSUMPTION: This role requires a strong understanding of B2B marketing strategies, campaign management, and data analysis.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus
Experience: 8+ years of global B2B marketing experience, ideally in payroll, HR tech, SaaS, or consulting
Required Skills:
- Expertise in demand generation, digital marketing, ABM, performance marketing, and content strategy
- Proficiency in CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo)
- End-to-end campaign management from ideation to execution to nurturing leads
- Experience with SEA and omni-channel marketing
- Strong project management, communication, and analytical skills
Preferred Skills:
- Experience with global marketing operations and stakeholder management across time zones and cultures
- Background in companies such as Deel, Zoho, Darwinbox, or firms like EY, KPMG, Wipro, Cognizant, Accenture
ASSUMPTION: Candidates with a proven track record in global B2B marketing and relevant industry experience will be prioritized.
💰 Compensation & Benefits
Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for senior marketing roles in India)
Benefits:
- Multicultural working environment
- Friendly and supportive colleagues
- Flat organizational structure
- Growth and development opportunities
- Flexible working conditions
- Competitive compensation and benefits package
Working Hours: Full-time (40 hours/week) with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for senior marketing roles in India. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources
Company Size: 501-1,000 employees (Mid-size)
Founded: 2000 (25 years ago)
Company Description:
- Zalaris is a leading service provider of Human Capital Management (HCM) solutions
- Serves more than 1.5 million employees monthly with an annual revenue of over 88 million Euros
- Holds #1 or #2 positions in most of its markets and has over two decades of experience in transforming HR and support creating sustainable businesses with clients
Company Specialties:
- SAP HR
- Finance and Payroll Management
- HR Consulting
- Strategic HR
- SuccessFactors
- HR Outsourcing
- SAP HANA
- Cloud Services
- HR Management
- Information Logistics
Company Website: http://www.zalaris.com
ASSUMPTION: Zalaris is a well-established company with a strong presence in the HR industry, offering a multicultural working environment and opportunities for growth and development.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the Global Marketing Director
Work Arrangement: Hybrid (Flexible working conditions with a mix of on-site and remote work)
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to work on high-impact projects and drive business growth
- Possibility to expand the role's scope and responsibilities based on performance
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's global marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (Flexible working arrangements with a mix of on-site and remote work)
Office Location(s): Chennai, Tamil Nadu, India
Geographic Context:
- Chennai is the capital city of the Indian state of Tamil Nadu
- Known for its rich cultural heritage, historical landmarks, and bustling IT industry
- Offers a mix of urban and suburban living options with a moderate cost of living
Work Schedule: Full-time (40 hours/week) with flexible working arrangements
ASSUMPTION: Chennai offers a vibrant and dynamic work environment with a mix of cultural experiences and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone/Video screening with the HR team
- Technical assessment or case study presentation
- Final round interviews with the hiring manager and/or other senior team members
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data-driven decision-making and analytics
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Zalaris' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful global marketing campaigns you've led or contributed to
- Research Zalaris' company culture and values to demonstrate your fit
- Practice common marketing interview questions and brush up on your knowledge of the latest marketing trends and tools
ATS Keywords: Global B2B marketing, demand generation, digital marketing, ABM, performance marketing, content strategy, CRM, marketing automation, campaign management, project management, communication skills, analytical skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with Zalaris.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Marketo
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Everyone matters
- Aiming high
- Team spirit
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- How have you demonstrated your ability to work effectively in a global, cross-functional team?
- Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
- How do you stay up-to-date with the latest marketing trends and tools?
ASSUMPTION: Candidates who align with Zalaris' values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple global marketing campaigns simultaneously
- Balancing stakeholder expectations across regions and teams
- Keeping up with the fast-paced nature of the marketing industry
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on global campaign strategy and execution
- Compared to other senior marketing roles, this position offers a unique blend of global, cross-functional, and data-driven responsibilities
- Career progression in this role may lead to leadership opportunities in global marketing or other related fields
ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities compared to other marketing positions.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new HR technology product
- Conducting market research and analysis to identify growth opportunities in the APAC region
- Collaborating with regional sales teams to create targeted, localized marketing materials
ASSUMPTION: These sample projects illustrate the global, cross-functional, and strategic nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its marketing team members?
- Can you describe the company's approach to global marketing and how this role fits into that strategy?
- How does the company measure and optimize marketing performance metrics across regions?
- What are the key priorities for this role in the first 90 days?
- How does the company foster a culture of collaboration and cross-functional teamwork?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, company culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful global marketing campaigns you've led or contributed to
- Research Zalaris' company culture and values to demonstrate your fit
- Practice common marketing interview questions and brush up on your knowledge of the latest marketing trends and tools
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
