Senior Growth Marketer

📌 Core Information

🔹 Job Title: Senior Growth Marketer

🔹 Company: Winona

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: Senior Level

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Designing and optimizing end-to-end growth funnels across paid and owned channels
• Driving strategy, auditing, and improving conversion copy
• Leading cross-functional teams to build high-performing user experiences
• Analyzing performance and identifying opportunities for improvement
• Collaborating with creative, product, analytics, and engineering teams

ASSUMPTION: This role requires a strong background in growth marketing and a deep understanding of full-funnel lifecycle marketing. The ideal candidate will have experience in acquisition, onboarding, and purchase behavior.

📋 Key Responsibilities

✅ Designing and optimizing multi-step funnel experiences, from paid media through landing pages, onboarding flows, and initial purchase

✅ Partnering with design, development, and product teams to bring funnel ideas to life, owning the brief, QA, launch, and comprehensive reporting of performance

✅ Reviewing, auditing, and elevating copy across landing pages, emails, and ad creative, ensuring all messaging is persuasive, clear, and highly conversion-oriented

✅ Utilizing tools like GA4, Mixpanel, and Looker to conduct in-depth analysis, identify friction points, and uncover significant opportunities across each stage of the customer journey

✅ Collaborating closely with paid media and lifecycle teams to ensure top-of-funnel messaging is perfectly aligned and consistent with mid- and bottom-funnel experiences

✅ Developing reusable frameworks, playbooks, and best practices for funnel design, copy audits, and overall conversion optimization

ASSUMPTION: This role involves a high level of collaboration and cross-functional teamwork. Strong communication and organizational skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Must have at least 4 years of dedicated growth marketing experience or performance marketing, with a strong focus on full-funnel design and conversion strategy

Required Skills:

• Deep understanding of full-funnel lifecycle marketing
• Strong project leadership skills
• Demonstrated ability to audit, write, and improve conversion copy
• Hands-on experience with various landing page builders
• Analytical rigor; comfort and proficiency with funnel metrics, cohort analysis, and A/B testing tools
• Strong communication and organizational skills
• Ability to think critically and deeply about a problem and possess a strong desire to solve them
• Collaborative, self-directed, and highly executional
• Must be willing to work within U.S. time zones

Preferred Skills:

• Experience with GA4, Mixpanel, and Looker
• Familiarity with healthcare or telemedicine industry

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of formal education. Familiarity with the healthcare or telemedicine industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience level and industry standards for Senior Growth Marketers in the United States)

Benefits:

• Flexible hours, work wherever you choose
• Unlimited Paid Time off
• Paid non-working holidays per country of residence
• Medical/ Dental/ Vision insurance (US-W2)
• Referral bonuses
• Financial support for online courses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings

Working Hours: Full-time, typically 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for Senior Growth Marketers in the United States. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Winona is a leading telemedicine company specializing in providing HRT for women in menopause. They offer a fully vertically integrated business model, with in-house technology, compounding pharmacies, and a team of physicians providing world-class care.

Company Size: Winona is a small company with 11-50 employees, offering a close-knit and collaborative work environment. This size allows for more direct impact on the company's growth and success.

Founded: Winona was founded in 2020, making it a relatively new company with significant growth potential.

Company Description:

• Doctor prescribed treatments for menopause symptoms
• Bio-identical hormone replacement therapy, backed by science and shipped directly to your door
• Focus on providing personalized, high-quality care through a user-friendly platform

Company Specialties:

• Wellness and fitness services
• Telemedicine and healthcare technology

Company Website: bywinona.com

ASSUMPTION: Winona's focus on telemedicine and personalized care sets it apart in the wellness and fitness industry. Applicants should be comfortable working in a fast-paced, innovative environment.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in growth marketing. It offers significant opportunities for impact and growth within the company.

Reporting Structure: The Senior Growth Marketer will report directly to the Head of Marketing or a similar role, working closely with cross-functional teams to drive growth and optimize user experiences.

Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows employees to work from anywhere within the United States.

Growth Opportunities:

• Potential to grow into a leadership role, such as Head of Marketing or similar, as the company expands
• Opportunities to learn and develop skills in various aspects of marketing, such as paid media, lifecycle marketing, and conversion optimization
• Chance to make a significant impact on the company's growth and success in a rapidly growing industry

ASSUMPTION: This role offers significant opportunities for growth and development, both personally and professionally. Applicants should be eager to take on new challenges and learn from a dynamic, collaborative team.

🌍 Location & Work Environment

Office Type: Remote-friendly, with a flexible work arrangement that allows employees to work from anywhere within the United States

Office Location(s): Winona's headquarters is in Austin, Texas, but employees can work remotely from any location within the United States

Geographic Context:

• Winona is based in the United States, with a focus on providing telemedicine services to women in menopause
• The company operates in a competitive and rapidly growing industry, with significant opportunities for innovation and growth
• Winona's remote-friendly work environment allows employees to work from anywhere within the United States, offering flexibility and convenience

Work Schedule: Full-time, typically 40 hours per week, with flexible scheduling to accommodate individual needs and preferences

ASSUMPTION: Winona's remote-friendly work environment offers employees the flexibility to balance work and personal responsibilities. Applicants should be comfortable working independently and managing their time effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Head of Marketing or a similar role to discuss the role's responsibilities and requirements in more detail
• Skills assessment or case study to evaluate the candidate's ability to design and optimize growth funnels
• Final interview with key stakeholders to discuss the candidate's fit within the team and company

Key Assessment Areas:

• Understanding of full-funnel lifecycle marketing and conversion optimization strategies
• Ability to design and optimize growth funnels across paid and owned channels
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Analytical skills and proficiency with funnel metrics, cohort analysis, and A/B testing tools

Application Tips:

• Tailor your resume and cover letter to highlight your experience with growth marketing, conversion optimization, and full-funnel lifecycle marketing
• Be prepared to discuss your approach to designing and optimizing growth funnels, as well as your experience with A/B testing and data-driven decision making
• Demonstrate your ability to work collaboratively and effectively with cross-functional teams

ATS Keywords: Growth marketing, conversion optimization, full-funnel lifecycle marketing, A/B testing, data-driven decision making, cross-functional teams, collaboration

ASSUMPTION: Winona's interview process is designed to assess the candidate's technical skills, as well as their cultural fit and ability to work collaboratively with cross-functional teams. Applicants should be prepared to discuss their approach to growth marketing and conversion optimization in detail.

🛠️ Tools & Technologies

• GA4
• Mixpanel
• Looker
• Various landing page builders (e.g., Webflow, Unbounce, Instapage, or custom development workflows)

ASSUMPTION: Familiarity with GA4, Mixpanel, and Looker is preferred but not required. Applicants should have experience with various landing page builders and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Innovation and continuous improvement
• Collaboration and teamwork
• Accountability and results-driven

Work Style:

• Remote-friendly and flexible work arrangement
• Data-driven and analytical approach to decision making
• Collaborative and cross-functional teamwork
• Fast-paced and dynamic work environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and managing your time effectively?
• Do you have a strong background in growth marketing and a deep understanding of full-funnel lifecycle marketing?
• Are you able to collaborate effectively with cross-functional teams and work closely with other departments to drive growth and optimize user experiences?

ASSUMPTION: Winona's company culture is fast-paced, dynamic, and collaborative. Applicants should be comfortable working in a remote-friendly environment and be able to manage their time effectively. A strong background in growth marketing and full-funnel lifecycle marketing is essential for success in this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may be challenging for some applicants
• Applicants may face competition from other candidates with relevant experience in growth marketing and conversion optimization
• The role requires a high degree of collaboration and cross-functional teamwork, which may be challenging for some applicants
• Applicants may need to learn new tools and technologies to be successful in this role

ASSUMPTION: Winona's fast-paced, dynamic work environment may be challenging for some applicants. However, the company offers significant opportunities for growth and development, as well as a flexible, remote-friendly work arrangement.

📈 Similar Roles Comparison

• This role is similar to other Senior Growth Marketer positions, but with a focus on the telemedicine industry and a remote-friendly work arrangement
• Winona's small company size offers a more intimate and collaborative work environment, with more direct impact on the company's growth and success
• Applicants should consider their career goals and preferences when comparing this role to similar positions in larger companies

ASSUMPTION: Winona's small company size offers a unique opportunity for applicants to make a significant impact on the company's growth and success. However, applicants should consider their career goals and preferences when comparing this role to similar positions in larger companies.

📝 Sample Projects

• Designing and optimizing a multi-step funnel for a new telemedicine service, from paid media through landing pages, onboarding flows, and initial purchase
• Conducting an in-depth analysis of a customer journey to identify friction points and uncover significant opportunities for improvement
• Developing a reusable framework for funnel design, copy audits, and overall conversion optimization to improve efficiency and consistency across the company

ASSUMPTION: Winona's focus on telemedicine and personalized care offers unique opportunities for applicants to work on innovative and impactful projects. Applicants should be comfortable working on a variety of projects and be eager to take on new challenges.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to growth marketing and conversion optimization?
• How does the team collaborate with other departments to drive growth and optimize user experiences?
• What tools and technologies does the team use to design and optimize growth funnels?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Winona's interview process is designed to assess the candidate's technical skills, as well as their cultural fit and ability to work collaboratively with cross-functional teams. Applicants should be prepared to ask thoughtful questions about the company's approach to growth marketing and conversion optimization, as well as its support for employee development and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with growth marketing, conversion optimization, and full-funnel lifecycle marketing
• Prepare a portfolio or examples of your work in growth marketing and conversion optimization
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.