📌 Core Information
🔹 Job Title: Senior Growth Marketer
🔹 Company: Tubi
🔹 Location: San Francisco, CA & Los Angeles, CA
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (Hybrid possible)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and operationalization of growth marketing initiatives
- Data-driven decision making and KPI management
- Supporting international expansion efforts
- Cross-functional collaboration and partner management
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to media buying and partner management.
📋 Key Responsibilities
✅ Develop a deep understanding of consumer audience and Tubi value proposition
✅ Use measurement frameworks to evaluate and optimize growth marketing efforts
✅ Support international expansion by researching and analyzing markets
✅ Serve as Growth team liaison for assigned international markets
✅ Manage various marketing initiatives across mobile, web, or CTV platforms
✅ Manage media buying cycle, including tracking, asset generation, optimization, partner management, reporting, and cross-functional communication
✅ Provide detailed insights into partner performance and make recommendations
✅ Collaborate with creative/design team to optimize assets and make testing recommendations
✅ Work closely with Brand Marketing to align efforts and results
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Econ, Finance, or equivalent
Experience: 6+ years in B2C growth marketing, performance marketing, AdOps, or relevant field
Required Skills:
- Data querying (SQL), data manipulation (Excel), and data analysis (Excel or R)
- Direct hands-on keyboard media buying experience (Google Ads, Facebook Ads, or DSP product)
- Strong organizational and project management skills (JIRA or Shortcut)
- Ability to make business cases and communicate effectively via MS or Google Office
- Working well with ambiguity and thriving in a fast-paced environment
- Experience working cross-functionally and managing priorities with business partners
Preferred Skills:
- Experience managing media campaigns on Google Ad Campaigns + SEM
- Experience using AI tools to auto-generate marketing copy or creative assets
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $185,000 / year + Bonus + Long-Term Incentive Plan + Benefits
Benefits:
- Medical, Dental, Vision Insurance
- 401(k) Plan
- Paid Time Off
- Annual Discretionary Bonus
- Long-Term Incentive Plan
- Flexible Time Off Policy
- Parental Leave Program
- Monthly Wellness Reimbursement
Working Hours: Full-time (40 hours/week) with flexible hours and work-life balance
ASSUMPTION: The salary range provided is for California-based employees. For employees in other locations, the salary range may vary based on the cost of living and local market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Tubi operates in the entertainment industry, focusing on providing free, ad-supported streaming services to a diverse audience.
Company Size: Tubi is a mid-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment.
Founded: Tubi was founded in 2014 and has since grown to become the most watched free TV and movie streaming service in the U.S.
Company Description:
- Tubi offers a personalized streaming experience with a vast content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels.
- The company is dedicated to providing all people access to all the world's stories, engaging diverse audiences through its ad-supported video-on-demand service.
- Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
Company Specialties:
- Free TV and movie streaming
- Entertainment and advertising
- International expansion
Company Website: https://tubitv.com/home
ASSUMPTION: Tubi's focus on diversity and inclusion is reflected in its content library and audience engagement strategies.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in growth marketing.
Reporting Structure: The Senior Growth Marketer will report directly to the Growth Marketing Manager and collaborate with various teams, including Brand Marketing and Creative/Design.
Work Arrangement: This role is on-site, with the possibility of a hybrid arrangement. Employees can expect to work from the office regularly, with some flexibility for remote work.
Growth Opportunities:
- Expanding international markets and managing cross-functional teams
- Developing and implementing new growth strategies and initiatives
- Potential career progression to Director or VP of Growth Marketing
ASSUMPTION: Tubi's rapid growth and expansion present numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Tubi's offices are modern and collaborative, fostering a creative and innovative work environment.
Office Location(s): San Francisco, CA & Los Angeles, CA
Geographic Context:
- San Francisco: A tech hub with a vibrant culture, offering numerous entertainment and dining options
- Los Angeles: A major entertainment industry center, with a diverse range of neighborhoods and attractions
Work Schedule: Full-time employees can expect to work standard business hours, with some flexibility for remote work.
ASSUMPTION: Tubi's offices are designed to accommodate employees with disabilities and provide a comfortable work environment for all.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Growth Marketing Manager and other team members
- Final interview with the Director of Growth Marketing
Key Assessment Areas:
- Data analysis and interpretation skills
- Media buying and optimization strategies
- Cross-functional collaboration and communication
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant experience and achievements in growth marketing, data analysis, and media buying
- Tailor your resume and cover letter to emphasize your fit for this role and Tubi's mission
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic mindset
ATS Keywords: Growth Marketing, Performance Marketing, AdOps, Data Analysis, Media Buying, KPI Management, Cross-Functional Collaboration, International Expansion, Market Research
ASSUMPTION: Tubi's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads, Facebook Ads, or DSP product
- SQL, Excel, R
- JIRA or Shortcut
- MS or Google Office
ASSUMPTION: Tubi uses industry-standard tools and technologies for growth marketing, data analysis, and project management.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and cross-functional teamwork
- Innovation and continuous learning
Work Style:
- Fast-paced and dynamic
- Data-focused and results-driven
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving growth and optimizing marketing initiatives?
ASSUMPTION: Tubi values candidates who are passionate about data, innovative, and committed to driving growth and engagement for the company's streaming service.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with large datasets and complex analysis
- Collaborating effectively with cross-functional teams in a fast-paced environment
- Adapting to changes in market trends and consumer behavior
ASSUMPTION: Tubi's rapid growth and expansion present both opportunities and challenges for employees, requiring strong adaptability and resilience.
📈 Similar Roles Comparison
- Unlike traditional entertainment companies, Tubi focuses on free, ad-supported streaming, which requires a unique approach to growth marketing and monetization
- Tubi's international expansion efforts present opportunities for growth and career advancement not typically found in smaller, domestic streaming services
- As a senior role, this position offers more strategic decision-making and leadership opportunities compared to entry-level or mid-level growth marketing positions
ASSUMPTION: Tubi's unique business model and focus on international expansion set it apart from other streaming services and entertainment providers.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive user acquisition in a specific international market
- Analyzing user data to identify trends and optimize marketing strategies for improved engagement and retention
- Collaborating with cross-functional teams to create and implement a comprehensive marketing plan for a new Tubi Original series
ASSUMPTION: Tubi's diverse content library and international expansion efforts provide numerous opportunities for growth marketing professionals to develop and implement innovative strategies.
❓ Key Questions to Ask During Interview
- How does Tubi measure the success of its growth marketing initiatives, and how can I contribute to improving these metrics?
- What are the most significant challenges facing Tubi's international expansion efforts, and how can this role help address them?
- How does Tubi foster a culture of innovation and continuous learning, and how can I contribute to this environment?
- What opportunities exist for career growth and professional development within the Growth Marketing team and Tubi as a whole?
- How does Tubi approach cross-functional collaboration, and what tools or processes are in place to facilitate effective teamwork?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to driving Tubi's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Tubi's business model, content library, and international expansion efforts
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
