Senior Growth Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Growth Marketing Analyst

🔹 Company: Second Dinner

🔹 Location: Irvine, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Computer Games

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Driving paid user acquisition (UA) performance and optimizing campaigns across channels
• Ensuring data accuracy and quality across UA systems and platforms
• Building and maintaining UA dashboards and visualizations
• Conducting UA performance deep dives and analysis to uncover insights
• Collaborating with cross-functional teams to inform media mix, geo strategy, and budget decisions

ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and a solid understanding of marketing channels and attribution models.

📋 Key Responsibilities

✅ Drive Paid UA Performance: Collaborate with the Growth Marketing Manager to optimize campaigns across channels. Surface trends, flag risks, and accelerate decisions through sharp analysis and scalable tooling (reports, dashboards)

✅ Measurement & Attribution Setup: Own media partner integrations and attribution settings across platforms (Appsflyer, Firebase, Meta). Monitor attribution windows, event quality, and fraud signals to ensure accurate information

✅ UA Data Quality: Monitor data accuracy across UA systems by validating performance data in marketer-operated platforms (e.g., Meta Ads UI, Appsflyer dashboards). Act as the first line of QA on the UA side, flagging discrepancies and escalating to Data Engineering or other partners as needed

✅ UA Dashboarding & Visualization: Build and maintain dashboards for UA execution and planning, tracking trends, pacing, anomalies, and test results

✅ UA Performance Deep Dives & Analysis: Scope and execute UA analysis across key dimensions to uncover insights that inform media mix, geo strategy, and budget decisions

✅ Partner closely with Snap’s Analytics team to stay aligned on key learnings and ensure shared visibility

✅ Modeling Insights & Collaboration: Partner with Data Science to interpret and apply model outputs (e.g., quality scores, payback, ROAS) to UA daily decision-making

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to communicate data insights effectively to both technical and non-technical stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, Marketing, or a related discipline).

Experience: 3+ years in growth analytics, UA data, or marketing performance roles (mobile or gaming strongly preferred)

Required Skills:

• Strong understanding of Marketing channels (Meta, Google, ASA, DSPs), and how media buying connects to attribution, ROAS, LTV, and optimization
• Experience building cohort-based analysis to guide geo, channel, and budget decisions
• Hands-on with attribution platforms (e.g., AppsFlyer, Adjust, or Singular), including event setup, SKAN, and postback QA
• Proficient in building dashboards and visualizations to track UA performance, pacing, and results using tools like Excel, Looker, or similar
• Comfortable working with SQL to extract meaningful insights from large data sets.
• Strong QA instincts and a bias toward proactive data validation and troubleshooting
• Able to communicate data insights clearly across teams and identify opportunities/solutions in ambiguous situations
• Motivated by clarity, grounded in detail, and excited to help build the systems that power sustainable growth

Preferred Skills:

• Experience in a mobile-first UA or analytics role, with additional exposure to cross-platform or PC titles a plus
• Practical use of AI tools to automate workflows, improve reporting, or experiment with creative analytics

ASSUMPTION: Candidates with a strong analytical background and relevant experience in growth analytics or marketing performance roles are most likely to succeed in this position.

💰 Compensation & Benefits

Salary Range: $150,000 to $180,000 USD per year. This range is inclusive of base salary and equity compensation.

Benefits:

• Medical, Dental, and Vision insurance plans with Second Dinner paying 100% of premiums for employees and 75% for dependents for many plans
• 401(k) contribution with no waiting period
• 16 weeks paid parental leave with no waiting period
• Home office improvement bonus
• Paid Vacation & Sick time
• Up to 10 BetterHelp sessions covered each benefits plan year
• Company Winter Holiday shutdown (Dec 25-Jan 1)
• Company Summer Holiday shutdown (week of July 4)
• Company Events - In-person Summer all-hands gathering, in-person holiday party, and virtual events throughout the year

Working Hours: Full-time position with a standard workweek of 40 hours.

ASSUMPTION: The salary range provided is inclusive of base salary and equity compensation. Benefits are comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Second Dinner operates in the Computer Games industry, focusing on developing award-winning games like MARVEL SNAP.

Company Size: Second Dinner is a mid-sized company with 51-200 employees, providing ample opportunities for collaboration and growth.

Founded: Second Dinner was founded in 2018 and has since grown to become a leading independent game development studio.

Company Description:

• Second Dinner is an award-winning independent game development studio known for creating highly engaging and innovative games.
• The company is remote-first, with a strong focus on diversity and inclusion, encouraging applications from everyone who can bring something unique to the table.
• Second Dinner is currently expanding its growth team and looking for a Senior Growth Marketing Analyst to help shape the growth team of the future.

Company Specialties:

• Game Development
• Growth Marketing
• User Acquisition
• Data Analysis

Company Website: https://www.seconddinner.com/

ASSUMPTION: Second Dinner's remote-first culture and focus on diversity make it an attractive workplace for candidates seeking a flexible and inclusive environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring 3+ years of relevant experience in growth analytics or marketing performance roles.

Reporting Structure: The Senior Growth Marketing Analyst will report directly to the Director of Growth.

Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance.

Growth Opportunities:

• As a foundational hire on a lean, high-impact team, this role offers significant growth potential as the team and company expand.
• Working closely with top-tier talent across product, creative, and publishing provides ample opportunities to learn and grow professionally.
• The role's impact on MARVEL SNAP's success and future titles' growth strategy ensures that the Senior Growth Marketing Analyst's contributions will be highly visible and valued.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career progression as the team and company expand.

🌍 Location & Work Environment

Office Type: Remote-First

Office Location(s): Irvine, California, United States

Geographic Context:

• Irvine, California, is located in Orange County, offering a mix of urban and suburban living with easy access to beaches, parks, and cultural attractions.
• The region is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters.
• Orange County is home to a diverse range of industries, including technology, healthcare, and finance, providing ample opportunities for professional growth and networking.

Work Schedule: Full-time, with a standard workweek of 40 hours. However, the remote nature of the role allows for flexibility in work hours and location.

ASSUMPTION: The remote-first work environment at Second Dinner offers candidates the flexibility to work from anywhere in the United States, with a focus on work-life balance and results-driven productivity.

💼 Interview & Application Insights

Typical Process:

• Online Application Review
• Phone or Video Screen with the Hiring Manager
• Technical Assessment or Case Study
• Final Interview with the Team
• Background Check and Offer Extension

Key Assessment Areas:

• Analytical Skills
• Data Interpretation
• Communication Skills
• Problem-Solving Skills
• Cultural Fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in growth analytics, user acquisition, and data analysis.
• Be prepared to discuss your approach to data-driven decision-making and how you've applied it in previous roles.
• Demonstrate your understanding of the gaming industry and Second Dinner's unique culture and values.

ATS Keywords: Growth Analytics, User Acquisition, Marketing Performance, Data Systems, Attribution, Dashboarding, SQL, Data Validation, Collaboration, Performance Marketing, Cohort Analysis, Media Buying, Fraud Monitoring, Data Insights, Proactive Troubleshooting, Creative Analytics

ASSUMPTION: The interview process at Second Dinner is designed to assess candidates' analytical skills, cultural fit, and problem-solving abilities, with a strong focus on data-driven decision-making.

🛠️ Tools & Technologies

• Attribution Platforms: AppsFlyer, Adjust, or Singular
• Data Analysis Tools: Excel, Looker, or similar
• Programming Languages: SQL
• Project Management Tools: Asana, Jira, or similar
• Communication Tools: Slack, Microsoft Teams, or similar

ASSUMPTION: The tools and technologies listed are essential for the role and will be used daily to perform job responsibilities effectively.

👔 Cultural Fit Considerations

Company Values:

• Data-Driven Decision Making
• Collaboration & Transparency
• Continuous Learning & Growth
• Inclusive & Diverse
• Fun & Passion

Work Style:

• Remote-First
• Results-Driven
• Flexible & Adaptable
• Team-Oriented
• Autonomous & Self-Motivated

Self-Assessment Questions:

• How do you ensure that your data-driven decisions align with Second Dinner's values and culture?
• How do you approach working remotely and maintaining productivity in a flexible work environment?
• How do you balance your analytical skills with effective communication to drive action and results?

ASSUMPTION: Candidates who align with Second Dinner's values and work style are more likely to succeed in this role and contribute effectively to the team's success.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining productivity and work-life balance.
• The fast-paced nature of the gaming industry may require adaptability and quick decision-making.
• The role's focus on data-driven decision-making may require candidates to develop strong analytical skills and a deep understanding of marketing channels and attribution models.
• The remote nature of the role may limit in-person collaboration and networking opportunities.

ASSUMPTION: Candidates should be aware of the potential challenges associated with remote work, the fast-paced gaming industry, and the data-driven nature of the role. Strong self-motivation, adaptability, and a results-driven mindset are essential for success in this position.

📈 Similar Roles Comparison

• Compared to other growth marketing analyst roles, this position offers a unique opportunity to work on a AAA mobile game with a massive user base and significant growth potential.
• The gaming industry's competitive nature and rapid evolution require candidates to stay current with the latest trends and best practices in user acquisition and growth marketing.
• This role offers a clear path for career progression as the team and company expand, with ample opportunities for growth and learning in a dynamic and innovative environment.

ASSUMPTION: Candidates should consider the unique aspects of this role, such as the gaming industry's competitive nature, rapid evolution, and the clear path for career progression, when comparing it to similar roles in other industries.

📝 Sample Projects

• Conducting a comprehensive analysis of MARVEL SNAP's user acquisition channels to identify optimization opportunities and maximize return on ad spend.
• Developing and implementing a robust data validation process to ensure accurate and reliable user acquisition data across all platforms and channels.
• Creating intuitive and user-friendly dashboards to track key performance indicators (KPIs) and facilitate data-driven decision-making for MARVEL SNAP's user acquisition strategy.

ASSUMPTION: The sample projects listed are representative of the types of initiatives the Senior Growth Marketing Analyst may be involved in, focusing on data-driven decision-making, optimization, and process improvement.

❓ Key Questions to Ask During Interview

• How does the team collaborate and communicate effectively in a remote-first work environment?
• What are the key priorities for the first 30, 60, and 90 days in this role?
• How does Second Dinner support the professional growth and development of its employees?
• What are the most significant challenges facing the growth team, and how can this role help address them?
• How does Second Dinner measure and track the success of its user acquisition campaigns, and what tools do they use to do so?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in growth analytics, user acquisition, and data analysis.
• Prepare for a phone or video screen with the Hiring Manager, focusing on your analytical skills, data interpretation, and problem-solving abilities.
• Complete a technical assessment or case study to demonstrate your practical skills and understanding of the role's requirements.
• Follow up with the Hiring Manager one week after your final interview to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.