📌 Core Information
🔹 Job Title: Senior Growth Marketing Associate
🔹 Company: Remitly
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the execution of the growth strategy for EMEA & APAC regions
- Owning campaigns end-to-end, from creation to optimization
- Collaborating with diverse teams to drive growth across multiple channels
- Analyzing data and providing insights to inform strategic decisions
ASSUMPTION: This role requires a strong background in growth marketing and hands-on experience in managing paid media campaigns. The ideal candidate will be comfortable working with data and collaborating with various teams to drive results.
📋 Key Responsibilities
✅ Support the management of EMEA & APAC growth programs, working across Search, Social, and App channels
✅ Own end-to-end campaign creation and implementation, including media plan creation, campaign set up, reporting, and optimizations
✅ Optimize spend in line with acquisition targets, balancing budgets across geographies, platforms, and tactics
✅ Collaborate with creative teams to evolve creative strategy and provide performance feedback
✅ Gather and analyze data for regular reporting, summarizing data from various sources into concise, applicable insights
✅ Work hands-on in a performance-based environment while providing strategic direction across multiple teams
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills and the capacity to work well under pressure are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of hands-on experience in growth marketing with a strong track record in implementing full-funnel programs
Required Skills:
- Expertise in media buying on platforms like Google, Meta, and TikTok
- Proven experience in managing paid media programs, including strategy, execution, platform event set up, and budget setting
- Experience executing large-scale marketing campaigns and testing roadmaps
- Technical knowledge and experience with event set up and management, UTM tracking, multi-touch attribution, and 1st party data strategies
- Experience working on complicated programs that span multiple geographies and languages
- Experience with customer segmentation, profiling, and targeting
- Experience partnering with creative teams, marketing, product, and technology teams to build and use tools to ensure marketing at scale
Preferred Skills:
- Fluency in additional languages
- Experience in the financial services or fintech industry
ASSUMPTION: Candidates with experience in the financial services or fintech industry may have a better understanding of the target audience and market trends, providing a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per year (Estimated, based on industry standards for a Senior Growth Marketing role in London)
Benefits:
- Paid vacation days
- Health insurance
- Commuter benefit
- Employee Stock Purchase Plan (ESPP)
- Mental health and family-forming benefits
- Continuing education and corridor travel benefits
Working Hours: Full-time, with a hybrid work arrangement (3 days in the office, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Growth Marketing role in London. The actual salary may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically international money transfers and digital payments
Company Size: 1,001-5,000 employees (Large enough to offer stability and growth opportunities, yet agile enough to foster innovation)
Founded: 2011 (Over a decade of experience in the industry)
Company Description:
- Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally
- They focus on providing fast, low-cost, and convenient money transfer services for customers worldwide
- Remitly's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders
Company Specialties:
- Mobile payments
- Remittance
- Digital money transfer
- Banking
- Fintech
- Lending
Company Website: http://www.remitly.com
ASSUMPTION: Remitly's focus on digital channels and customer-centric approach makes it an attractive employer for growth marketing professionals looking to make an impact in the fintech industry.
📊 Role Analysis
Career Level: Senior (This role offers opportunities for growth and leadership within the marketing team)
Reporting Structure: This role reports to the Growth Marketing Lead for EMEA & APAC. The team consists of growth marketing specialists, agency partners, business management, analytics, and creative teams.
Work Arrangement: Hybrid (3 days in the office, 2 days remote)
Growth Opportunities:
- Potential to take on more responsibilities and lead projects as experience and skills develop
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to work on international campaigns and gain experience in multiple markets
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills, take on more responsibilities, and make a meaningful impact on the company's growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global financial hub, providing ample opportunities for networking and professional development
- The city offers a diverse and multicultural environment, reflecting Remitly's global customer base
- London's vibrant tech scene and fintech industry make it an ideal location for growth marketing professionals
Work Schedule: Full-time, with a hybrid work arrangement (3 days in the office, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to collaborate and build relationships in the office while also enjoying the flexibility of working from home.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the growth marketing team
- Final interview with the growth marketing lead
Key Assessment Areas:
- Growth marketing expertise and experience
- Data analysis and interpretation skills
- Collaboration and communication skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to data-driven decision-making and campaign optimization
- Research Remitly's mission and values to demonstrate your cultural fit
ATS Keywords: Growth marketing, media buying, campaign management, data analysis, customer segmentation, creative strategy, paid media, budget management, performance optimization, event tracking, multi-touch attribution, collaboration, reporting, strategy execution, testing roadmaps, technical knowledge
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials, as well as their ability to work well with data and collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook, Instagram)
- TikTok Ads
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable working with data and using various platforms to optimize campaigns and drive growth.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Humble
- Ownership
- One team
- Trust
Work Style:
- Data-driven
- Collaborative
- Agile
- Results-oriented
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding their needs?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you thrive in a collaborative, agile environment and enjoy working with cross-functional teams?
ASSUMPTION: Candidates who align with Remitly's values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Working with data from various sources, necessitating a strong analytical mindset and attention to detail
- Collaborating with diverse teams, demanding effective communication and interpersonal skills
- Adapting to a hybrid work arrangement, requiring self-motivation and discipline when working remotely
ASSUMPTION: These challenges can be overcome with the right skills, mindset, and support from the team and management.
📈 Similar Roles Comparison
- Unlike some marketing roles, this position focuses primarily on growth marketing and paid media, with a strong emphasis on data-driven decision-making
- In the fintech industry, this role offers the opportunity to work on international campaigns and gain exposure to multiple markets
- Career progression in this role could lead to leadership positions within the marketing team or other departments
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive user acquisition in a new market
- Analyzing campaign performance data to identify trends and optimize spend across platforms and geographies
- Collaborating with creative teams to develop and test new ad formats and messaging
ASSUMPTION: These projects provide a snapshot of the types of initiatives the successful candidate might work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader growth marketing strategy?
- How does Remitly support the professional development and growth of its employees?
- What are the most significant challenges facing the growth marketing team in the next 12 months, and how can this role contribute to addressing them?
- How does Remitly approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, team, and company, as well as their ability to think critically and strategically about the position's responsibilities and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Remitly's mission, values, and recent campaigns
- Practice discussing your approach to data-driven decision-making and campaign optimization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
