📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: GWI
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Fixed term contract (12 months)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (1 day per week)
🚀 Job Overview
Key aspects of this role include:
- Shaping and executing high-impact acquisition campaigns
- Driving measurable pipeline impact across both product-led and sales-led motions
- Collaborating closely with various marketing teams to ensure a seamless user journey
- Working in a high-tempo environment with continuous change
ASSUMPTION: This role requires a strategic mindset and the ability to thrive in a dynamic, fast-paced environment. The ideal candidate will have experience in integrated marketing campaigns and a strong understanding of user journey mapping and funnel optimization.
📋 Key Responsibilities
✅ Shape and execute high-impact acquisition campaigns during a transformative phase for the marketing team
✅ Lead the strategy and delivery of multi-channel campaigns that attract and convert high-intent audiences across the hybrid funnel
✅ Collaborate closely with field marketing, lifecycle, SEO, and performance marketing teams to ensure a seamless user journey
✅ Work closely with the Senior Manager of Lifecycle Marketing to form a strategic layer that guides marketing activity and prioritization
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to work effectively with cross-functional teams. The ideal candidate will have experience in a similar role and be comfortable working in a high-tempo environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in growth marketing, with a focus on acquisition campaigns
Required Skills:
- Proven experience leading and executing integrated marketing campaigns across paid, SEO, email, and social channels
- Strategic thinker with hands-on experience building acquisition campaigns that generate SQOs and commercial pipeline
- Familiarity with user journey mapping, conversion metrics, and funnel optimization
- Confidence using data to inform decisions and optimize performance
Preferred Skills:
- Experience working in a hybrid PLG/SLG context
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a strong background in growth marketing, with a focus on acquisition campaigns. They will be a strategic thinker with a data-driven mindset and experience working in a hybrid PLG/SLG context.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (pro-rata for the 12-month contract)
Benefits:
- Tons of days off: 25 days annual leave | Xmas office closures
- More than a great salary: Employee share scheme | Health cash plan | 4% pension plan matching
- Great work-life balance: Flexitime | early Friday finishes | Work-from-anywhere options
- Family-focused flexibility: Carer days | Enhanced parental leave | Health cash plan for your family
- A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities
- A commitment to the community: DEI committee | Volunteer options | 100% donation matching | Payroll giving options
Working Hours: Full-time (37.5 hours per week) with flexible working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior growth marketing role in London. The benefits package is comprehensive and reflects the company's commitment to employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Business Intelligence Platforms
Company Size: 501-1,000 employees (Mid-size)
Founded: 2009
Company Description:
- GWI is a modernized consumer research company that provides global, on-demand, and accessible data to agencies, brands, and media companies
- The company's platform offers insights into consumer values, purchase journeys, media usage, and social media habits, representing the views of nearly 3 billion people across 52+ countries
- GWI has grown at a healthy pace since its launch in 2009 and is committed to maintaining this growth by hiring extraordinary people
Company Specialties:
Company Website: https://www.gwi.com/
ASSUMPTION: GWI is a well-established company in the business intelligence platforms industry, with a strong focus on consumer research and data-driven insights. The company values diversity, equity, and inclusion and strives to make its offices and teams as diverse as its data.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and impact
Reporting Structure: The role reports directly to the Senior Manager of Lifecycle Marketing and works closely with various marketing teams
Work Arrangement: Hybrid (1 day per week in the office, with the rest of the week working remotely)
Growth Opportunities:
- Potential to take on additional responsibilities as the marketing team continues to grow and evolve
- Opportunities to work on high-impact projects and campaigns
- Potential to progress to a management or leadership role within the marketing team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities and progress to a management or leadership role within the marketing team.
🌍 Location & Work Environment
Office Type: Hybrid (1 day per week in the office, with the rest of the week working remotely)
Office Location(s): 25 Farringdon Street, London, London EC4A 4AB, GB
Geographic Context:
- London is a major global city with a thriving business ecosystem
- The office is located in the City of London, a major financial and business hub
- The area offers excellent transportation links and a wide range of amenities
Work Schedule: Full-time (37.5 hours per week) with flexible working options
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to collaborate and connect with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Preliminary phone call with the Talent Team (no video required)
- First video interview with the hiring managers
- Second (and final*) video interview with the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Experience leading and executing integrated marketing campaigns
- Familiarity with user journey mapping, conversion metrics, and funnel optimization
- Cultural fit and alignment with GWI's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience leading marketing campaigns
- Research GWI's company culture and values to ensure a strong cultural fit
ATS Keywords: Integrated marketing campaigns, acquisition strategies, user journey mapping, funnel optimization, data-driven decision-making, hybrid PLG/SLG context
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit. Applicants should be prepared to discuss their experience leading and executing integrated marketing campaigns and their familiarity with user journey mapping and funnel optimization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The ideal candidate will have experience using marketing automation platforms, CRM software, social media management tools, SEO tools, and data analysis tools to inform their marketing strategies and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Think big (to make an impact)
- Ask why (to find a better way)
- Show respect (to everyone, at every level, all the time)
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and comfortable with continuous change
Self-Assessment Questions:
- How do you approach making an impact in your role?
- Can you provide an example of a time when you asked 'why' to find a better way?
- How do you demonstrate respect to your colleagues and stakeholders?
ASSUMPTION: GWI values candidates who think big, ask why, and show respect. Applicants should be prepared to discuss their approach to making an impact, finding better ways, and demonstrating respect in their previous roles.
⚠️ Potential Challenges
- The role requires a strategic mindset and the ability to work effectively in a high-tempo, dynamic environment
- The role may involve working with cross-functional teams and stakeholders with varying priorities and perspectives
- The role requires a strong understanding of user journey mapping, conversion metrics, and funnel optimization
- The role may involve working with complex data sets and tools to inform decision-making
ASSUMPTION: The ideal candidate will be comfortable working in a high-tempo, dynamic environment and have a strong understanding of user journey mapping, conversion metrics, and funnel optimization. They will also be able to work effectively with cross-functional teams and stakeholders with varying priorities and perspectives.
📈 Similar Roles Comparison
- This role is unique in its focus on driving measurable pipeline impact across both product-led and sales-led motions
- The role requires a strong understanding of user journey mapping and funnel optimization, which is not always a focus in similar roles
- The role offers significant growth opportunities for the right candidate, with the potential to progress to a management or leadership role within the marketing team
ASSUMPTION: This role is unique in its focus on driving measurable pipeline impact across both product-led and sales-led motions. The role requires a strong understanding of user journey mapping and funnel optimization, which is not always a focus in similar roles. The role also offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive SQO generation and commercial pipeline across Commercial and Enterprise segments
- Optimizing the user journey to improve conversion rates and drive revenue growth
- Analyzing campaign performance data to identify trends and opportunities for optimization
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive measurable results and optimize campaigns based on data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role fit into the broader marketing strategy and roadmap for GWI?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GWI support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help the candidate understand the role's context within the broader marketing strategy and the company's approach to employee development and well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience leading marketing campaigns
- Research GWI's company culture and values to ensure a strong cultural fit
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
