📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: GrowthSpace
🔹 Location: Remote, US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel campaigns to drive brand awareness and generate leads
- Managing the events program and the Ambassador referral program to enhance sales opportunities
- Collaborating with cross-functional teams to optimize marketing programs and processes
- Analyzing campaign data to inform future decisions and optimizations
ASSUMPTION: This role requires a strategic and execution-focused marketer with experience in high-growth startups and a proven track record of leading complex campaigns.
📋 Key Responsibilities
✅ Campaign Management: Develop and execute multi-channel campaigns, build conversion strategy, manage email marketing, optimize HubSpot, project manage marketing projects, analyze channel performance, manage external vendors, and write campaign copy.
✅ Events: Manage events program, partner with vendors, align on programming, organize Growthspace’s appearance, manage on-site sales meetings, and run webinars and virtual events.
✅ Ambassador Program: Manage Ambassador referral program, onboard new ambassadors, create content for quarterly meetings, drive referrals and sales opportunities, meet with ambassadors regularly, and join sales discovery calls.
ASSUMPTION: This role requires strong project management, creative, and analytical skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years in B2B marketing, preferably with experience in high-growth startups
Required Skills:
- Proven track record of leading complex, multi-channel campaigns
- Experience using HubSpot, Salesforce, and other marketing tools
- Strong data analysis skills for campaign optimization
- Experience in creative concepting and getting buy-in on projects from senior leadership
- Excellent project management and cross-functional collaboration skills
Preferred Skills:
- Experience in event management
- Familiarity with the technology industry
ASSUMPTION: Candidates with a strong portfolio of marketing campaigns and writing samples are preferred.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Manager with 6+ years of experience in a high-growth startup)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work hours
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: GrowthSpace operates in the technology industry, specifically in the Learning and Development (L&D) space, focusing on personalized, expert-led skill development for employees.
Company Size: GrowthSpace is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: GrowthSpace was founded in 2018 and has since grown to serve prominent clients such as Microsoft, ServiceNow, PayPal, and Fidelity.
Company Description:
- GrowthSpace believes that the future of L&D is data-driven, measurable, and personalized for every employee.
- The company combines a robust dataset and a network of global experts to help employees and teams achieve their professional goals and business KPIs at scale.
- GrowthSpace offers various growth sprints, mentoring sessions, workshops, and internal mentoring programs to facilitate employee upskilling and career advancement.
Company Specialties:
- Online coaching and mentoring
- Learning and development (L&D)
- Organizational development
- Leadership development
- Executive leadership
- Workshops
- Internal mentoring
- Facilitator-led L&D
- Personalized development
- Upskilling
- Executive development
- Career management
- Diversity, equity, and inclusion (DE&I)
- Change management
- Manager performance improvement
- Employee engagement
Company Website: https://www.growthspace.com
ASSUMPTION: GrowthSpace's focus on data-driven, personalized L&D solutions sets it apart in the industry and offers employees the opportunity to work on innovative projects with high-impact clients.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the VP of Marketing or a similar executive.
Reporting Structure: The Senior Growth Marketing Manager will likely oversee junior marketing team members and collaborate closely with the Sales, Revenue Operations, and Content teams.
Work Arrangement: This is a remote, full-time position with flexible hours, allowing for a healthy work-life balance.
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its marketing team
- Opportunity to shape the company's marketing strategy and make a significant impact on its growth
- Chance to work with high-profile clients and learn from industry experts
ASSUMPTION: This role offers excellent growth potential for the right candidate, as GrowthSpace continues to expand its client base and marketing efforts.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): N/A (remote work only)
Geographic Context:
- The United States has a well-established and competitive job market for marketing professionals.
- Remote work offers flexibility and the opportunity to work from various locations within the US.
- GrowthSpace's remote work policy allows employees to balance their personal and professional lives more effectively.
Work Schedule: Full-time (40 hours/week) with flexible hours, allowing for a healthy work-life balance
ASSUMPTION: The remote work arrangement provides candidates with the opportunity to work from anywhere in the US, offering greater flexibility and convenience.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the VP of Marketing or a similar executive to discuss the role and the candidate's fit
- Presentation or case study assignment to evaluate the candidate's strategic thinking and problem-solving skills
- Final interview with key stakeholders to discuss the candidate's fit within the team and company
Key Assessment Areas:
- Candidates' understanding of GrowthSpace's mission and values
- Candidates' strategic thinking and problem-solving skills
- Candidates' ability to execute complex marketing campaigns
- Candidates' ability to work effectively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments
- Include at least two portfolio or writing samples that demonstrate your campaign management, creative concepting, and data analysis skills
- Prepare thoughtful questions about GrowthSpace's marketing strategy and company culture to ask during the interview
ATS Keywords: B2B Marketing, Campaign Management, Email Marketing, HubSpot, Salesforce, Data Analysis, Creative Concepting, Project Management, Event Management, Ambassador Program, Lead Generation, Content Creation, Cross-Functional Collaboration, Process Improvement, Nurture Campaigns, Brand Awareness
ASSUMPTION: GrowthSpace's interview process is designed to assess candidates' strategic thinking, execution skills, and cultural fit, with a strong emphasis on their marketing experience and accomplishments.
🛠️ Tools & Technologies
- HubSpot (for marketing automation and CRM)
- Salesforce (for customer relationship management)
- Google Workspace (for collaboration and productivity)
- Asana or Trello (for project management)
- Canva or Adobe Creative Suite (for design and creative assets)
ASSUMPTION: Candidates should have experience with HubSpot and Salesforce, as well as proficiency in other marketing and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Customer-centric approach
- Innovation and creativity
Work Style:
- Results-oriented and execution-focused
- Adaptable and flexible in a fast-paced, startup environment
- Strong project management and organizational skills
- Excellent communication and collaboration skills
- Proactive and self-motivated
Self-Assessment Questions:
- Do I thrive in a fast-paced, dynamic work environment?
- Am I comfortable working remotely and managing my own time effectively?
- Do I have a proven track record of leading complex marketing campaigns and driving results?
- Am I passionate about data-driven decision making and continuous learning?
- Do I possess strong project management and cross-functional collaboration skills?
ASSUMPTION: Candidates who are adaptable, results-driven, and passionate about data-driven marketing are likely to be a strong fit for GrowthSpace's culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, startup environment
- Working effectively with cross-functional teams and stakeholders
- Adapting to changes in marketing strategy and priorities
- Meeting ambitious growth targets and performance metrics
- Balancing the demands of remote work and maintaining a healthy work-life balance
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and have strong project management and communication skills to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position places a stronger emphasis on campaign management, data analysis, and cross-functional collaboration
- GrowthSpace's focus on data-driven, personalized L&D solutions sets it apart from other companies in the industry
- This role offers excellent growth potential, as GrowthSpace continues to expand its client base and marketing efforts
ASSUMPTION: Candidates should consider the unique aspects of this role and the company when comparing it to other Senior Marketing Manager positions.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive brand awareness and generate leads for a new product launch
- Managing an event program for a major industry conference, including partnering with vendors, aligning on programming, and organizing GrowthSpace's appearance
- Creating and implementing a nurture campaign to re-engage inactive leads and drive them through the sales pipeline
ASSUMPTION: These sample projects demonstrate the strategic, execution-focused, and cross-functional nature of the Senior Growth Marketing Manager role at GrowthSpace.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as Sales and Revenue Operations?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GrowthSpace support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, especially for remote employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments
- Include at least two portfolio or writing samples that demonstrate your campaign management, creative concepting, and data analysis skills
- Prepare thoughtful questions about GrowthSpace's marketing strategy and company culture to ask during the interview
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
