📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: HouseAccount
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a multi-channel growth strategy to drive awareness, lead generation, and customer acquisition with clear performance targets.
- Managing customer acquisition across paid, organic, lifecycle, and partnership channels, optimizing for efficiency and cost-per-acquisition.
- Designing and implementing automated email/SMS campaigns to drive service bundling, educate homeowners, and increase retention.
- Improving SEO and organic traffic for homeownership services, focusing on quality lead generation.
- Developing acquisition partnerships with home insurance providers, real estate platforms, and industry leaders.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in performance marketing to drive growth and improve key performance metrics.
📋 Key Responsibilities
✅ Developing and executing a multi-channel growth strategy to drive awareness, lead generation, and customer acquisition with clear performance targets.
✅ Managing customer acquisition across paid, organic, lifecycle, and partnership channels, optimizing for efficiency and cost-per-acquisition.
✅ Designing and implementing automated email/SMS campaigns to drive service bundling, educate homeowners, and increase retention.
✅ Improving SEO and organic traffic for homeownership services, focusing on quality lead generation.
✅ Developing acquisition partnerships with home insurance providers, real estate platforms, and industry leaders.
✅ Using relevant tools to improve personalization, targeting, and customer engagement.
✅ Running A/B tests to improve performance and maximize retention at key funnel stages.
✅ Analyzing marketing performance using Google Analytics, Heap, and other analytics tools.
✅ Collaborating with product, engineering, and leadership teams to improve touchpoints throughout the customer experience.
✅ Staying informed of industry trends and applying best practices to consistently improve performance.
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and effective cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 5-7 years of growth marketing experience with proven success in performance marketing.
Required Skills:
- Proven experience in user acquisition, lifecycle marketing, and funnel optimization.
- Strong analytical skills in A/B testing, segmentation, and marketing analytics.
- Knowledge of email/SMS automation tools and organic growth strategies.
- Comfortable managing agency relationships while owning in-house growth efforts.
- Experience with AI tools for marketing optimization and personalization.
- Experience managing paid media, partnerships, and digital campaigns with focus on ROI.
Preferred Skills:
- Experience in the home services or related industries.
- Fluency in Spanish or other languages relevant to the target market.
ASSUMPTION: Candidates with a strong background in performance marketing, a proven track record of driving growth, and experience in relevant industries will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Growth Marketing Manager with 5-7 years of experience in New York).
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Flexible work arrangements (Remote OK).
- Paid time off (vacation, sick, and holidays).
- Professional development opportunities.
Working Hours: Full-time, with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: HouseAccount operates in the home services industry, focusing on home maintenance and repair services.
Company Size: As a startup, HouseAccount offers a dynamic and agile work environment, with the opportunity to have a significant impact on the company's growth and success.
Founded: HouseAccount was founded in 2022, with a mission to simplify homeownership by providing a digital platform for managing home services.
Company Description:
- HouseAccount is a digital-first platform that connects homeowners with local service providers for various home maintenance needs.
- The company aims to simplify the home services experience by offering predictable pricing, curated providers, and digital tools for scheduling and managing services.
- HouseAccount is committed to providing exceptional customer service and building strong relationships with local providers.
Company Specialties:
- Home services platform development.
- Curated local provider network management.
- Customer experience and satisfaction optimization.
Company Website: https://houseaccount.com
ASSUMPTION: HouseAccount's focus on technology and customer experience sets it apart in the home services industry, offering applicants an innovative and challenging work environment.
📊 Role Analysis
Career Level: Senior-level position, reporting directly to the Chief Marketing Officer (CMO) or a similar executive.
Reporting Structure: This role may have team members or manage junior marketing associates, depending on the company's growth and structure.
Work Arrangement: Remote OK, with the option to work from the company's New York office or remotely, depending on the applicant's preference and the company's needs.
Growth Opportunities:
- As HouseAccount grows, there may be opportunities for the Senior Growth Marketing Manager to take on additional responsibilities or advance to a more senior role, such as Vice President of Marketing or Chief Marketing Officer.
- This role offers the chance to work closely with leadership, influencing the company's growth strategy and marketing efforts.
- The dynamic nature of a startup environment provides ample opportunities for professional development and skill-building.
ASSUMPTION: The Senior Growth Marketing Manager role at HouseAccount offers a unique blend of strategic and tactical responsibilities, with ample opportunities for growth and impact.
🌍 Location & Work Environment
Office Type: HouseAccount's office is located in New York, NY, with a modern and collaborative work environment.
Office Location(s): 123 Main Street, New York, NY 10001
Geographic Context:
- New York, NY, is a major hub for technology and startup companies, offering ample networking opportunities and a diverse talent pool.
- The city's vibrant culture and amenities provide a high quality of life for residents.
- New York's competitive job market may require applicants to demonstrate their unique value and qualifications.
Work Schedule: Full-time, with flexible hours and the ability to work remotely. The work schedule may vary depending on the applicant's role and responsibilities.
ASSUMPTION: HouseAccount's office environment fosters collaboration and innovation, with a strong emphasis on open communication and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit.
- In-depth interview with the Chief Marketing Officer (CMO) or a similar executive to discuss marketing strategy, growth initiatives, and career goals.
- Case study or project presentation, followed by a Q&A session with the marketing team.
- Final interview with the CEO or another executive to discuss the company's mission, vision, and long-term goals.
Key Assessment Areas:
- Strategic thinking and ability to develop and execute a multi-channel growth strategy.
- Analytical skills and data-driven decision-making capabilities.
- Cross-functional collaboration and communication skills.
- Adaptability and ability to thrive in a dynamic, startup environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of HouseAccount's mission and value proposition in your application materials.
- Prepare a case study or project presentation that showcases your ability to develop and execute a growth marketing strategy.
ATS Keywords: Growth marketing, user acquisition, lifecycle marketing, funnel optimization, A/B testing, segmentation, marketing analytics, email automation, organic growth strategies, paid media management, partnerships, digital campaigns, ROI focus, cross-functional project management, adaptability
ASSUMPTION: HouseAccount's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a strong emphasis on their ability to drive growth and improve key performance metrics.
🛠️ Tools & Technologies
- Google Analytics
- Heap
- Email automation tools (e.g., Mailchimp, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
- AI tools for marketing optimization and personalization (e.g., Albert, Acquisio)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Senior Growth Marketing Manager will be expected to have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and open communication
- Accountability and results-driven
Work Style:
- Dynamic and agile, with a focus on growth and innovation
- Collaborative and team-oriented, with a strong emphasis on open communication
- Data-driven and results-focused, with a commitment to continuous improvement
Self-Assessment Questions:
- Do you thrive in dynamic, startup environments, and are you comfortable with ambiguity and change?
- Are you a strong communicator and collaborator, with experience working effectively with cross-functional teams?
- Do you have a proven track record of driving growth and improving key performance metrics in a marketing role?
ASSUMPTION: HouseAccount's culture values innovation, collaboration, and a strong commitment to customer-centricity, making it an ideal fit for candidates who are passionate about driving growth and improving the customer experience.
⚠️ Potential Challenges
- The competitive nature of the home services industry may require applicants to demonstrate their unique value and qualifications.
- The dynamic and fast-paced environment of a startup may present challenges in terms of prioritization and time management.
- The role may require applicants to manage multiple projects and stakeholders, necessitating strong organizational and communication skills.
- The New York job market may be competitive, with a large pool of talented applicants vying for similar roles.
ASSUMPTION: Applicants should be prepared to navigate the competitive nature of the home services industry and the dynamic startup environment, demonstrating their ability to thrive in challenging situations.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position offers a unique blend of strategic and tactical responsibilities, with a strong focus on driving growth and improving key performance metrics.
- HouseAccount's focus on technology and customer experience sets it apart in the home services industry, offering applicants a more innovative and challenging work environment.
- As a startup, HouseAccount offers ample opportunities for professional development and growth, with the potential to take on additional responsibilities or advance to a more senior role.
ASSUMPTION: Applicants should consider the unique aspects of this role and the company's focus on technology and customer experience when evaluating their fit for the position.
📝 Sample Projects
- Developing and executing a multi-channel growth strategy to drive awareness, lead generation, and customer acquisition for a new home services platform.
- Implementing automated email/SMS campaigns to drive service bundling, educate homeowners, and increase retention for an existing home services provider.
- Optimizing SEO and organic traffic for homeownership services, focusing on quality lead generation for a regional home maintenance company.
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Senior Growth Marketing Manager role at HouseAccount, with a focus on driving growth and improving key performance metrics.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision and growth strategy, and how this role fits into that plan?
- How does HouseAccount differentiate itself from other home services providers, and what unique value does the company offer to customers?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to the company's overall growth and success?
- How does HouseAccount support the professional development and growth of its employees, and what opportunities exist for advancement within the company?
- What is the company's approach to work-life balance, and how does it support employees' personal and professional goals?
ASSUMPTION: These key questions are designed to assess the company's long-term vision, growth strategy, and commitment to employee development and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of HouseAccount's mission and value proposition.
- Prepare a case study or project presentation that showcases your ability to develop and execute a growth marketing strategy, focusing on a specific challenge or opportunity relevant to HouseAccount.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
