Senior Growth Marketing Manager (Berlin, hybrid)

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager (Berlin, hybrid)

🔹 Company: Kittl

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Leading a team of 4 direct reports and a wider team of 15 in Growth Marketing
• Developing and executing a data-driven growth strategy focused on paid performance channels
• Managing end-to-end creative workflows and driving marketing execution across all channels
• Collaborating cross-functionally with Product, Growth, and C-level leaders to ensure successful feature launches and GTM outcomes
• Taking initiative and driving progress in a fast-paced startup environment

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and team leadership.

📋 Key Responsibilities

✅ Own performance marketing strategy, blending bold ideas with data to drive growth

✅ Lead end-to-end creative workflows, briefing, reviewing, and shipping high-impact assets that meet brand and performance goals

✅ Drive marketing execution, planning and delivering campaigns across all channels, keeping initiatives focused and on pace

✅ Manage and grow the team, leading direct reports and fostering alignment across the wider Growth Marketing org

✅ Collaborate cross-functionally with Product, Growth, and C-level leaders to ensure successful feature launches and GTM outcomes

✅ Take initiative and drive progress, owning priorities with confidence even in moments of ambiguity and keeping momentum moving

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong leadership and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 4 years in marketing, ideally within a creative brand or agency

Required Skills:

• Proven experience in performance marketing, with a strong understanding of acquisition funnels
• Experience in planning, executing, and measuring a high-impact multi-channel paid acquisition strategy
• Leadership mindset with experience leading projects or cross-functional workstreams
• Excellent communication skills with the ability to coordinate across teams and present ideas clearly
• Resilience and confidence in navigating complexity, giving constructive feedback, and owning outcomes

Preferred Skills:

• Experience working in a startup or fast-paced environment
• Fluency in German (B2 level or above)

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio can also demonstrate the required skills for this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a Senior Growth Marketing Manager in Berlin with 5-10 years of experience)

Benefits:

• Maximise your impact - no matter if you’re leading a team or standing out by your domain expertise, Kittl supports you to maximise your own impact
• Hackathons - quarterly hackathons provide an environment to experiment with new concepts, push boundaries, and potentially deliver the next big thing
• Kittl Week - an annual global team gathering to work, celebrate, get inspired, and have fun
• Flexible working hours - core hours are 11am–5pm CET, leaving the rest of your schedule flexible to fit your style
• Remote work - work up to 50 days (10 weeks) fully remote per year from anywhere in the world, as long as you maintain the core hours
• Learning & development - a budget to support your professional growth
• Mobility benefit - fully cover your monthly BVG public transport ticket
• Health and fitness - Urban Sports Club membership discount
• Vacation - up to 30 vacation days per year

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on graphic design tools

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and impact

Founded: 2020, with a short but impressive history of rapid growth and success

Company Description:

• Kittl is transforming how creators work with an intuitive platform that stands as a modern, competitive alternative to traditional design tools
• Millions of users within just two years of launch, demonstrating rapid growth and market demand
• Diverse team of 120+ team members representing 30+ different countries, fostering a global and inclusive work environment

Company Specialties:

• Innovation in graphic design and software development
• Browser-based tools and web applications
• Community building and engagement
• Product development and user experience

Company Website: https://www.kittl.com/

ASSUMPTION: Kittl is a rapidly growing startup with a strong focus on innovation and user experience, offering an exciting environment for professionals seeking to make a significant impact.

📊 Role Analysis

Career Level: Senior, with the opportunity to lead a team and drive strategic growth initiatives

Reporting Structure: This role reports directly to the Growth Lead and collaborates closely with the CEO and other C-level leaders

Work Arrangement: Hybrid, with 3 office days per week (Monday, Wednesday, and Friday) at the Berlin headquarters

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities as the company grows
• Opportunities to collaborate with cross-functional leaders and contribute to strategic decision-making
• Chance to make a significant impact on the company's growth and success in the graphic design market

ASSUMPTION: This role offers strong potential for growth and impact, with the opportunity to lead a team and drive strategic initiatives in a fast-paced, innovative environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on creativity and innovation

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
• The office is located in a central and easily accessible area, with plenty of nearby amenities
• Berlin offers a rich cultural scene, with numerous museums, galleries, and entertainment options

Work Schedule: Flexible working hours, with core hours from 11am to 5pm CET

ASSUMPTION: Working at Kittl's Berlin office provides a dynamic and engaging work environment, with easy access to cultural attractions and a diverse range of dining and entertainment options.

💼 Interview & Application Insights

Typical Process:

• CEO meet & greet - brief intro of yourself (5-10 min)
• Recruiter interview (30 min)
• Take home assignment
• Interview with CEO & Growth Lead (60 min)
• Bar raiser interview with Chief of Staff (45 min)

Key Assessment Areas:

• Strategic thinking and data-driven decision making
• Leadership mindset and team management skills
• Communication and presentation skills
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your leadership, communication, and problem-solving skills
• Research Kittl's mission, values, and culture to demonstrate your alignment and enthusiasm for the company

ATS Keywords: Performance Marketing, Growth Strategy, Paid Acquisition, Team Leadership, Cross-Functional Collaboration, User Acquisition, Graphic Design, Browser-Based Tools, Startup Environment

ASSUMPTION: The interview process for this role is designed to assess your strategic thinking, leadership skills, and cultural fit, with a focus on data-driven decision making and team management.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• LinkedIn Campaign Manager
• Google Ads
• Asana or similar project management tool

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in performance marketing and growth strategies.

👔 Cultural Fit Considerations

Company Values:

• Challenge the status quo
• Take extreme ownership
• Go above and beyond
• Be deeply passionate about what you do

Work Style:

• Collaborative and inclusive, with a focus on teamwork and open communication
• Data-driven and results-oriented, with a strong emphasis on performance and continuous improvement
• Dynamic and fast-paced, with a willingness to adapt and pivot as needed

Self-Assessment Questions:

• How do you challenge the status quo in your current role, and how might you do so at Kittl?
• Can you describe a time when you went above and beyond in your role, and what was the outcome?
• How do you balance data-driven decision making with a passion for innovation and creativity?

ASSUMPTION: Kittl values candidates who are driven, passionate, and committed to challenging the status quo, with a strong focus on data-driven decision making and team collaboration.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic startup environment may require adaptability and resilience
• Balancing strategic thinking with hands-on execution can be challenging, as this role requires both leadership and tactical skills
• Working in a hybrid environment may present unique communication and collaboration challenges
• Berlin's competitive job market and high cost of living may pose challenges for some candidates

ASSUMPTION: While this role offers many exciting opportunities, it also presents unique challenges that candidates should be prepared to navigate.

📈 Similar Roles Comparison

• Unlike traditional graphic design roles, this position focuses on growth marketing and user acquisition, requiring a unique blend of strategic and tactical skills
• Kittl's startup environment offers more agility and impact than larger, more established companies, but may also come with greater uncertainty and risk
• This role offers significant growth potential, with the opportunity to lead a team and drive strategic initiatives, unlike more junior or specialized marketing roles

ASSUMPTION: This role is unique in its focus on growth marketing and user acquisition in the graphic design space, offering a blend of strategic and tactical responsibilities with significant growth potential.

📝 Sample Projects

• Developing and executing a multi-channel paid acquisition campaign to drive user growth and meet quarterly targets
• Collaborating with the product team to launch a new feature and creating a comprehensive go-to-market strategy, including creative assets and channel-specific messaging
• Conducting market research and analyzing user data to identify trends and inform strategic decision-making

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to data analysis and collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how does this role fit within the organization?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Kittl support the professional growth and development of its employees, particularly in this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company's success, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your leadership, communication, and problem-solving skills
• Research Kittl's mission, values, and culture to demonstrate your alignment and enthusiasm for the company
• Follow up with the recruiter one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.