📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: Huntress
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving growth through impactful campaigns and user experiences
- Optimizing customer lifecycle and accelerating feature adoption
- Collaborating with cross-functional teams to ensure seamless user journeys
- Analyzing data to make informed decisions and improve marketing efforts
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Own Lifecycle Nurtures: Design, implement, and optimize marketing journeys from trial acquisition through conversion and retention
✅ Drive Feature Adoption & Engagement: Lead initiatives to boost feature adoption and engagement through scaled educational efforts
✅ Drive Campaign Operations: Provide comprehensive support for setting up, testing, and measuring outbound marketing campaigns
✅ Generate Converting Copy & Creative: Partner with brand and content teams to develop compelling, on-brand copy and creative assets for all external marketing communications that drive conversion
✅ Orchestrate Sales Handoffs: Collaborate with Sales and RevOps to refine trial user qualification criteria and ensure seamless handoffs aligned with sales follow-up
✅ Enhance Performance Reporting: Enhance reporting on key metrics such as lead quality, trial performance by channel, and trial-to-opportunity conversion across acquisition sources
✅ Coordinate Website Enhancements: Work closely with the Web team to integrate marketing needs into all relevant website changes
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in growth marketing, product marketing, or a similar role, with a strong emphasis on Product-Led Growth (PLG) and optimizing user journeys within a SaaS or B2B tech environment
Required Skills:
- Proven track record of successful partnership with Product owners to drive significant improvements in user activation, conversion rates, and engagement
- Deep understanding of customer journey mapping and conversion funnel optimization
- Experience with behavior-based triggering tools beyond basic marketing automation platforms
- Expertise in A/B testing methodologies with a history of designing, executing, and analyzing tests across various marketing touchpoints
- Hands-on experience with marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud) and CRMs (e.g., Salesforce)
- Strong analytical skills with the ability to interpret complex data, identify trends, and make data-backed decisions
- Excellent communication, collaboration, and interpersonal skills to influence and work effectively with diverse teams
- Bias for action and a results-oriented mindset
Preferred Skills:
- Familiarity with SQL or advanced data analysis techniques
- Experience with specific PLG strategies
ASSUMPTION: Candidates with a strong background in growth marketing and a proven track record of driving user engagement and conversion will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $140,000 to $155,000 base plus bonus and equity
Benefits:
- 100% remote work environment
- Generous paid time off policy, including vacation, sick time, and paid holidays
- 12 weeks of paid parental leave
- Highly competitive and comprehensive medical, dental, and vision benefits plans
- 401(k) with a 5% contribution regardless of employee contribution
- Life and Disability insurance plans
- Stock options for all full-time employees
- One-time $500 reimbursement for building/upgrading home office
- Annual allowance for education and professional development assistance
- $75 USD/month digital reimbursement
- Access to the BetterUp platform for coaching, personal, and professional growth
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for a senior growth marketing role in a remote, fully distributed company.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity
Company Size: 501-1,000 employees
Founded: 2015
Company Description:
- Huntress is a fully remote, global team of passionate experts and ethical badasses on a mission to break down the barriers to cybersecurity
- Founded by former NSA cyber operators, Huntress protects all businesses—not just the 1%—with enterprise-grade, fully owned, and managed cybersecurity products at the price of an affordable SaaS application
- Huntress protects 3M+ endpoints and 1M+ identities worldwide, elevating underresourced IT teams with protection that works as hard as they do
Company Specialties:
- Cyber Breach Detection
- Incident Response
- Endpoint Protection
- Malware Analysis
- Managed Services
Company Website: huntress.com
ASSUMPTION: Huntress is a well-established company in the cybersecurity industry, known for its remote-friendly culture and comprehensive security solutions.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Vice President, Growth Marketing
Work Arrangement: 100% remote, with flexibility for team members to work from anywhere in the United States
Growth Opportunities:
- Potential to grow into a leadership role as the company continues to expand
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): N/A (remote work environment)
Geographic Context:
- Huntress is a fully remote company, allowing employees to work from anywhere in the United States
- The company has a strong focus on work-life balance and offers flexible working hours
- Huntress has a diverse and inclusive work environment, welcoming employees from various backgrounds and locations
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: Huntress' remote-friendly culture and flexible work arrangements make it an attractive option for candidates seeking a work-from-anywhere opportunity.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate problem-solving skills and strategic thinking
- Final interview with the hiring manager and/or other team members to discuss the role and company culture in more detail
Key Assessment Areas:
- Strategic thinking and planning
- Data analysis and interpretation
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your experience with growth marketing, PLG strategies, and user journey optimization
- Be prepared to discuss specific examples of your past successes in driving user engagement and conversion
- Showcase your ability to work effectively with cross-functional teams and influence stakeholders
ATS Keywords: Growth Marketing, Product Marketing, Product-Led Growth, User Journey Optimization, Conversion Funnel Optimization, Behavior-Based Triggering Tools, A/B Testing, Marketing Automation Platforms, CRMs, Data Analysis, Strategic Thinking
ASSUMPTION: Huntress' interview process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Salesforce Marketing Cloud
- SQL
- Google Analytics
- Asana or similar project management tool
ASSUMPTION: Huntress uses a variety of marketing automation and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team
- Ethical Badasses
- Innovative
- Results-Driven
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Flexible and adaptable
- Remote-friendly and inclusive
Self-Assessment Questions:
- Do you have a strong customer focus and a data-driven approach to marketing?
- Are you comfortable working in a remote, distributed team environment?
- Do you thrive in a collaborative, cross-functional work environment?
- Are you able to adapt to new tools and technologies as needed?
ASSUMPTION: Huntress values candidates who are customer-focused, data-driven, and able to work effectively in a remote, collaborative environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing strategic planning with hands-on execution
- Working with remote teams and managing time zones
- Keeping up with industry trends and best practices in growth marketing
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on Product-Led Growth strategies and user journey optimization
- Huntress' remote-friendly culture and flexible work arrangements make it an attractive option for candidates seeking a work-from-anywhere opportunity
- This role offers significant growth potential within a dynamic and innovative company
ASSUMPTION: This role is well-suited for candidates with a strong background in growth marketing and a desire to work in a fast-paced, innovative environment.
📝 Sample Projects
- Developing and executing a comprehensive customer lifecycle marketing strategy
- Designing and implementing behavior-based triggering campaigns to boost feature adoption and engagement
- Optimizing website conversion rates through A/B testing and user experience improvements
ASSUMPTION: These projects are representative of the types of initiatives the Senior Growth Marketing Manager would be expected to lead at Huntress.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to Product-Led Growth and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as Product and Sales, to ensure a seamless user experience?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Huntress support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's growth marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with growth marketing, PLG strategies, and user journey optimization
- Prepare for the interview by researching Huntress' company culture and values
- Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions
- If selected for the final round, be prepared to discuss your approach to growth marketing and your ideas for driving user engagement and conversion at Huntress
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
