🔹 Job Title: Senior Growth Marketing Manager (DACH)
🔹 Company: Wise
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
As a Senior Growth Marketing Manager focusing on the DACH region (Germany, Switzerland, and Austria), you will be responsible for driving Wise's growth strategy in these key markets. You'll own the region's marketing initiatives, execute multi-channel campaigns, and collaborate with cross-functional teams to increase market penetration, user acquisition, and retention. This strategic role sits at the intersection of regional expertise and global growth objectives, helping Wise fulfill its mission of making international money movement more fair, accessible, and affordable.
ASSUMPTION: Based on the title and description, this is a senior-level position requiring significant autonomy in regional growth strategy execution. The role appears to blend both strategic planning and tactical execution.
✅ Own and drive growth initiatives for the DACH region (Switzerland, Germany, Austria), focusing on increasing market penetration, user acquisition, and retention metrics
✅ Coordinate and execute multi-channel marketing campaigns, working with internal teams and external partners
✅ Optimize, scale, and improve marketing channels with local insights about target audiences, market dynamics, and competitor landscape
✅ Collaborate with product and marketing teams to launch new products and features tailored to the region
✅ Work with analytics teams to monitor performance, generate insights, and produce comprehensive reports
✅ Serve as the main point of contact for product and product marketing teams regarding audience definition, messaging, and positioning in the DACH region
ASSUMPTION: The role involves both strategic planning and hands-on campaign execution. The listing suggests autonomy in regional decision-making while aligning with the global marketing strategy.
Education: Not specified
Experience: 4-5 years of growth marketing experience in the DACH region
Skills:
ASSUMPTION: While no specific education requirements are mentioned, the seniority level and specialized nature of the role suggest at least a bachelor's degree in marketing, business, or a related field would be expected.
Salary Range: £57,500 - £77,000
Benefits: Not specifically detailed in the listing
Industry Comparison: This salary range is competitive for senior marketing roles in London's fintech sector, reflecting the specialized regional expertise required.
ASSUMPTION: While specific benefits aren't listed, as a global fintech company, Wise likely offers standard benefits such as health insurance, retirement contributions, and potentially equity options given their growth stage. The compensation appears aligned with London's high cost of living and the specialized nature of the role.
Industry Position: Wise is a leading fintech company specializing in international money transfers and multi-currency accounts, focused on making international banking more affordable and transparent than traditional banks.
Company Size: Large scale fintech with global operations
Company Stage: Established growth-stage company (publicly listed on the London Stock Exchange since 2021)
ASSUMPTION: Company size and stage information is based on Wise's known market position as one of Europe's largest fintech companies. Their mission statement in the job description confirms their focus on international money movement and financial inclusivity.
Career Level: Senior
Reporting Structure: Not specified, likely reports to a Head of Marketing or Regional Director
Team Size/Composition: Not specified
Growth Opportunities: Potential pathway to leading wider regional teams as mentioned in "Experience leading small teams (relevant on the long-term)" as a desirable qualification
ASSUMPTION: Based on the seniority level and regional ownership, this role likely involves significant autonomy with potential for team leadership as the company continues to grow in the DACH region. The mention of team leadership as desirable suggests potential advancement into larger management roles.
Office Type: Not explicitly specified, likely in-office or hybrid in London
Geographic Context: London is a global fintech hub with a diverse international workforce. This role focuses on DACH markets while being based in the UK.
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: This role requires managing DACH markets from London, suggesting regular travel to the region may be involved. Understanding of both UK and DACH business cultures would be valuable.
ASSUMPTION: While the work arrangement isn't explicitly stated, the London location suggests at least some in-office work. Given the focus on DACH markets from a UK base, travel to Germany, Switzerland, and Austria is likely required periodically.
Typical Process: Fintech interview processes typically include initial HR screening, functional interviews with marketing leadership, cross-functional stakeholder interviews, and a final stage with senior management.
Key Assessment Areas: Regional market knowledge, previous growth metrics and achievements, analytical capabilities, cross-functional collaboration skills, and cultural alignment with Wise's mission.
Application Tips: Emphasize specific DACH region marketing achievements with measurable results. Highlight multi-channel campaign management experience and demonstrate both strategic thinking and tactical execution abilities.
ATS Keywords: DACH marketing, growth marketing, fintech marketing, multi-channel campaigns, German language, Swiss market, user acquisition, retention, cross-functional collaboration, data analytics, campaign management.
ASSUMPTION: These insights are based on standard interview practices for senior marketing roles in fintech companies. Wise may have additional company-specific assessment methods not indicated in the job listing.
GA (Google Analytics), MixPanel, Looker, SQL
Additional tools commonly used in growth marketing roles include: CRM systems, marketing automation platforms, A/B testing tools, social media management platforms, and digital advertising platforms.
ASSUMPTION: While only SQL, Looker, GA, and MixPanel are explicitly mentioned as "desirable," these and other standard growth marketing tools would likely be part of the role's tech stack. The specific marketing automation platforms would depend on Wise's existing technology infrastructure.
Company Values: Wise emphasizes its mission to make money "without borders" and without "judgement or prejudice." The company explicitly values diversity, equity, and inclusion, stating that "teams are strongest when they are diverse, equitable and inclusive."
Work Style: The description suggests a collaborative, data-driven, and fast-paced environment focused on growth and customer-centricity ("keeping the Wise customers at the heart of everything you do").
Self-Assessment: Candidates should consider their comfort with:
ASSUMPTION: The cultural elements described are based on Wise's explicit statements about their values and mission in the job description. The company appears to place significant emphasis on diversity and inclusion alongside its core mission of accessible international financial services.
Based on the job description, potential challenges in this role might include:
ASSUMPTION: These challenges are inferred from the regional focus of the role, the fintech industry context, and the cross-functional nature of the responsibilities described. Individual experiences may vary based on specific team structures and company practices.
This Senior Growth Marketing Manager role differs from similar roles in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description. The exact boundaries between roles may vary at Wise compared to other organizations.
Based on the responsibilities listed, someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and the regional focus of the role. Actual projects would depend on Wise's specific business priorities and market conditions.
ASSUMPTION: These questions are suggested based on the role type and description and may need adaptation for specific interviews. They aim to clarify expectations, autonomy levels, and team dynamics that aren't fully detailed in the job description.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.