M

Senior Growth Marketing Manager

Microsoft
Full-time
On-site
Atlanta, Georgia, United States
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Growth Marketing Manager

πŸ”Ή Company: Microsoft

πŸ”Ή Location: Multiple locations (San Francisco, CA; Redmond, WA; Los Angeles, CA; Atlanta, GA; New York, NY)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 20, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing high-impact strategies to drive customer acquisition, engagement, and retention.
  • Utilizing a modern Mar Tech stack to optimize campaigns based on data-driven insights.
  • Collaborating with cross-functional teams to create innovative marketing strategies.
  • Working in a dynamic environment with a growth mindset and a focus on inclusion.

ASSUMPTION: This role requires a strategic thinker with a strong analytical background and a proven track record in growth marketing. The ideal candidate will be comfortable working in a fast-paced environment and have a deep understanding of digital marketing and customer journey design.

πŸ“‹ Key Responsibilities

βœ… Develop and execute high-impact strategies to drive customer acquisition, engagement, and retention.

βœ… Utilize a modern Mar Tech stack to optimize campaigns based on data-driven insights.

βœ… Collaborate with cross-functional teams to create innovative marketing strategies.

βœ… Stay up-to-date with industry trends and best practices in growth marketing.

βœ… Analyze campaign performance and report on key metrics to stakeholders.

ASSUMPTION: This role requires a strong focus on data analysis and a proactive approach to campaign optimization. The ideal candidate will be comfortable working with large datasets and using tools such as Excel, Google Analytics, and marketing automation platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 5-10 years of experience in growth marketing, with a proven track record of driving customer acquisition, engagement, and retention.

Required Skills:

  • Proven experience in growth marketing, with a strong focus on customer acquisition and retention.
  • Excellent analytical skills, with a data-driven approach to marketing strategy.
  • Strong proficiency in marketing automation tools and CRM systems.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Strong project management skills, with the ability to manage multiple projects simultaneously.

Preferred Skills:

  • Experience working with generative AI and modern technology in marketing.
  • Familiarity with the gaming industry and Halo franchise would be an asset.

ASSUMPTION: While not explicitly stated, experience with marketing automation tools such as HubSpot, Marketo, or Pardot is likely to be beneficial in this role. Familiarity with the gaming industry and the Halo franchise would also be an asset, given Microsoft's involvement in the gaming sector.

πŸ’° Compensation & Benefits

Salary Range: $140,000 - $180,000 per year (based on industry standards for a Senior Growth Marketing Manager with 5-10 years of experience in the tech industry)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off (vacation, sick, and holidays)
  • Employee stock purchase plan
  • Tuition assistance
  • Gym membership reimbursement

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Growth Marketing Manager with 5-10 years of experience in the tech industry. The actual salary may vary depending on factors such as the candidate's specific experience, skills, and the company's internal compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Microsoft is a multinational technology company that develops, manufactures, licenses, supports, and sells computer software, consumer electronics, and services. It is one of the world's largest and most valuable companies.

Company Size: Microsoft has over 442 employees, making it a mid-sized company. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's success.

Founded: Microsoft was founded in 1975 by Bill Gates and Paul Allen. It has since grown into a global leader in the technology industry.

Company Description:

  • Microsoft's mission is to empower every person and every organization on the planet to achieve more.
  • The company values respect, integrity, and accountability, fostering a culture of inclusion where everyone can thrive at work and beyond.
  • Microsoft is committed to innovation and collaboration, working together to realize shared goals and set the gold standard in marketing and brand building using generative AI and modern technology.

Company Specialties:

  • Operating systems and applications software
  • Server applications
  • Consulting and premium enterprise services
  • Hardware

Company Website: www.microsoft.com

ASSUMPTION: Microsoft's involvement in the gaming industry, through its acquisition of Bethesda Softworks and its work on the Halo franchise, may provide opportunities for growth and collaboration in this role.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, indicating significant experience and responsibility in growth marketing.

Reporting Structure: The Senior Growth Marketing Manager will likely report directly to the Head of Marketing or a similar role, with the opportunity to manage and mentor junior team members.

Work Arrangement: This role is on-site, with the opportunity to work from multiple locations across the United States. The work arrangement may include occasional remote work, but the role is primarily on-site.

Growth Opportunities:

  • Potential advancement to a Director or Vice President of Marketing role, with increased responsibility and leadership opportunities.
  • Expansion of skills and knowledge in the gaming industry and generative AI.
  • Opportunities to work on high-profile projects and campaigns, with the potential to make a significant impact on the company's success.

ASSUMPTION: Given Microsoft's size and global presence, there may be opportunities for international travel and work, as well as the chance to work on diverse and innovative projects.

🌍 Location & Work Environment

Office Type: Microsoft's offices are modern, collaborative workspaces designed to foster innovation and creativity. They typically include open-plan work areas, meeting rooms, and breakout spaces.

Office Location(s): San Francisco, CA; Redmond, WA; Los Angeles, CA; Atlanta, GA; New York, NY

Geographic Context:

  • San Francisco, CA: Known for its vibrant tech industry, diverse culture, and high cost of living.
  • Redmond, WA: Home to Microsoft's headquarters, with a suburban feel and a strong tech industry presence.
  • Los Angeles, CA: A major hub for entertainment, media, and technology, with a diverse population and a Mediterranean climate.
  • Atlanta, GA: A major transportation hub and a center for business, finance, and technology, with a humid subtropical climate.
  • New York, NY: A global center for finance, media, fashion, and technology, with a humid subtropical climate and a high cost of living.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional overtime as needed. The role may require some work outside of standard hours to meet project deadlines.

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and able to manage their time effectively to meet project deadlines.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with a member of the HR team
  • In-depth interview with the hiring manager and/or other team members
  • Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

  • Analytical and problem-solving skills
  • Strategic thinking and planning
  • Communication and collaboration skills
  • Cultural fit and alignment with Microsoft's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills in growth marketing, digital marketing, and customer journey design.
  • Be prepared to discuss your approach to data analysis and campaign optimization, as well as your experience with marketing automation tools.
  • Demonstrate your understanding of Microsoft's mission and values, and how you can contribute to the company's success.

ATS Keywords: Growth marketing, customer acquisition, engagement, retention, digital marketing, customer journey design, experimentation, data-driven insights, campaign optimization, Mar Tech stack, collaboration, innovation, inclusion

ASSUMPTION: Given the competitive nature of the tech industry, it is essential to tailor your application to the specific role and company, highlighting your relevant experience and skills and demonstrating your fit with Microsoft's values and culture.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
  • CRM systems (e.g., Salesforce, Microsoft Dynamics)
  • Excel and other data analysis tools
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Generative AI tools (e.g., Microsoft's own AI tools, or third-party tools)

ASSUMPTION: The ideal candidate will have experience with a range of marketing automation tools and CRM systems, as well as strong proficiency in data analysis tools such as Excel.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect
  • Integrity
  • Accountability

Work Style:

  • Collaborative and inclusive
  • Data-driven and analytical
  • Innovative and forward-thinking

Self-Assessment Questions:

  • How do you embody Microsoft's values of respect, integrity, and accountability in your work?
  • How do you approach collaboration and inclusion in a team setting?
  • How do you stay up-to-date with industry trends and best practices in growth marketing?

ASSUMPTION: The ideal candidate for this role will be able to demonstrate a strong fit with Microsoft's values and work style, as well as a commitment to continuous learning and improvement in the field of growth marketing.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Working in a fast-paced, dynamic environment with tight deadlines
  • Adapting to changes in the market and industry trends
  • Collaborating effectively with cross-functional teams

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced environment and able to manage their time effectively to meet project deadlines. They will also be able to adapt to changes and collaborate effectively with others.

πŸ“ˆ Similar Roles Comparison

  • Compared to other senior growth marketing roles, this role may offer more opportunities for collaboration and innovation, given Microsoft's focus on generative AI and modern technology.
  • In the tech industry, this role may be more focused on digital marketing and customer journey design than roles in other industries.
  • Career progression in this role may involve moving into a Director or Vice President of Marketing role, with increased responsibility and leadership opportunities.

ASSUMPTION: The ideal candidate for this role will have experience in growth marketing and digital marketing, with a strong focus on customer acquisition, engagement, and retention. They will also have a proven track record of driving results through data-driven insights and campaign optimization.

πŸ“ Sample Projects

  • Developing and executing a customer acquisition campaign using a modern Mar Tech stack, with a focus on data-driven insights and optimization.
  • Analyzing customer data to identify trends and opportunities for engagement and retention, and developing strategies to capitalize on these insights.
  • Collaborating with cross-functional teams to create innovative marketing strategies that drive business growth and set the gold standard in marketing and brand building using generative AI and modern technology.

ASSUMPTION: The ideal candidate for this role will have experience working on similar projects and be able to demonstrate their ability to drive results through data-driven insights and campaign optimization.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for Microsoft?
  • What are the key priorities for this role in the first 90 days?
  • How does Microsoft support the professional development and growth of its employees?
  • What are the biggest challenges facing the marketing team currently, and how can this role help to address them?
  • How does Microsoft foster a culture of inclusion and diversity?

ASSUMPTION: The ideal candidate for this role will be proactive and inquisitive, asking thoughtful questions that demonstrate their interest in the role and their commitment to driving results.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in growth marketing, digital marketing, and customer journey design.
  • Prepare for your interview by researching Microsoft's mission, values, and recent projects, and practicing your responses to common interview questions.
  • Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.