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Senior Growth Marketing Manager- New Products

EarnIn
Full-time
On-site
Mountain View, California, United States
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Growth Marketing Manager - New Products

πŸ”Ή Company: EarnIn

πŸ”Ή Location: Mountain View, California

πŸ”Ή Job Type: Hybrid (2 days/week on-site)

πŸ”Ή Category: Financial Services

πŸ”Ή Date Posted: June 30, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving growth of new products (Early Pay, Card) through strategic marketing campaigns
  • Collaborating cross-functionally with Product, Analytics, and Creative teams
  • Optimizing marketing efforts using data and insights
  • Managing multi-channel campaigns (Paid Social, Search, Digital, Offline)

ASSUMPTION: This role requires a strong background in growth marketing, particularly in scaling new products and mobile acquisition. Candidates should be comfortable working in a fast-paced environment and have a data-driven mindset.

πŸ“‹ Key Responsibilities

βœ… Lead new product growth strategy by developing and executing growth marketing initiatives

βœ… Manage multi-channel campaigns, maximizing reach and impact to drive product adoption

βœ… Collaborate cross-functionally with Product, Analytics, and Creative teams to ensure alignment of marketing efforts with product goals

βœ… Optimize marketing through data by leveraging insights to refine campaigns, test new channels, and optimize creative performance

βœ… Plan and manage campaigns, overseeing campaign execution, budgets, and growth experiments

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills. Candidates should be comfortable working independently and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in a quantitative field (e.g., Applied Math, Statistics, Economics, Finance, Accounting) or equivalent experience

Experience: 7+ years of experience in growth marketing, with a strong emphasis on mobile acquisition and scaling new products

Required Skills:

  • Proven track record of driving user acquisition and engagement in a fast-paced environment
  • Strong analytical skills with the ability to interpret data and make informed decisions
  • Excellent verbal and written communication skills
  • Ability to manage multiple projects simultaneously with high attention to detail
  • Collaborative mindset and ability to work across teams to align efforts and achieve shared goals

Preferred Skills:

  • Experience with Affiliate and Offline marketing channels
  • Demonstrates a proactive, self-driven attitude to constantly improve processes and outcomes

ASSUMPTION: While a BS/MS degree in a quantitative field is preferred, equivalent experience will be considered. Candidates with a strong background in growth marketing and a proven track record of success are encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: $162,000 to $198,000 USD per year (determined by role, level, and location)

Benefits:

  • Equity
  • Benefits

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Growth Marketing Manager role in the San Francisco Bay Area. Final compensation will be determined based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specifically Fintech and earned wage access

Company Size: 201-500 employees (as of 2025)

Founded: 2012

Company Description:

  • EarnIn is a financial technology company that provides earned wage access, allowing users to access their money as they earn it
  • Backed by world-class partners like A16Z, Matrix Partners, and DST
  • Has helped 3.8 million customers access over $15 billion in earnings since its founding

Company Specialties:

  • Mobile payments
  • Financial services
  • Fintech
  • Payroll
  • Financial health and wellness
  • Earned wage access, same-day pay, and on-demand pay

Company Website: earnIn.com

ASSUMPTION: EarnIn is a rapidly growing Fintech company with a strong focus on financial health and wellness. Candidates should be passionate about helping people access their earnings and improving financial momentum.

πŸ“Š Role Analysis

Career Level: Senior (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Growth Marketing

Work Arrangement: Hybrid (2 days/week on-site in Mountain View, California)

Growth Opportunities:

  • Potential to grow into a leadership role as the company expands
  • Opportunity to work on new products and features
  • Chance to collaborate with cross-functional teams and learn from industry experts

ASSUMPTION: This role offers significant growth potential for the right candidate. As EarnIn continues to expand, there may be opportunities for the successful incumbent to take on more responsibility and advance their career.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being

Office Location(s): 391 San Antonio Rd, Mountain View, California 94040, US

Geographic Context:

  • Mountain View is located in the heart of Silicon Valley, offering a vibrant tech industry and diverse culture
  • Close proximity to major tech companies and startups
  • Access to numerous amenities, including restaurants, shops, and outdoor activities

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely 3 days/week

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. Candidates should be comfortable working in an office environment and have a reliable internet connection for remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR team
  • Technical interview with the Growth Marketing team
  • On-site interview with the Head of Growth Marketing and other team members
  • Final interview with the CEO

Key Assessment Areas:

  • Growth marketing strategy and execution
  • Data analysis and interpretation
  • Collaboration and communication skills
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight your growth marketing experience and achievements
  • Prepare examples of successful growth marketing campaigns you've led in the past
  • Research EarnIn's mission and values to demonstrate your alignment with the company's goals

ATS Keywords: Growth Marketing, User Acquisition, Campaign Management, Data Analysis, Collaboration, Mobile Acquisition, Paid Social, Search Marketing, Digital Marketing, Creative Optimization, Affiliate Marketing, Offline Marketing, Project Management, Communication, Proactive Attitude, Financial Systems

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive. Candidates should be prepared to demonstrate their expertise in growth marketing and their ability to drive results.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Facebook Ads Manager
  • Google Ads
  • Asana or similar project management tool
  • Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's background and the team's needs. Candidates should be comfortable learning and adapting to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Data-driven
  • Inclusive

Work Style:

  • Fast-paced and dynamic
  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you have a proven track record of driving user acquisition and engagement in a fast-paced environment?
  • Are you comfortable working with data and using it to inform your marketing strategies?
  • Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: EarnIn values candidates who are passionate about helping people access their earnings and improving financial momentum. Candidates should be able to demonstrate their alignment with the company's mission and values.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously in a fast-paced environment
  • Working with a diverse range of stakeholders, including Product, Analytics, and Creative teams
  • Adapting to new tools and technologies as needed
  • Balancing on-site and remote work effectively

ASSUMPTION: While this role offers significant growth potential, it also presents unique challenges that candidates should be prepared to address.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses specifically on driving growth for new products
  • EarnIn's focus on earned wage access and financial health sets it apart from other Fintech companies
  • This role offers the opportunity to work on cutting-edge financial technology and make a real impact on people's lives

ASSUMPTION: Candidates should research similar roles at other Fintech companies to better understand the unique aspects of this opportunity at EarnIn.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new earned wage access product
  • Optimizing paid social campaigns to drive user acquisition and reduce cost per acquisition
  • Collaborating with the Product team to gather user feedback and inform product development

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate might work on. The specific projects will vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

  • Can you describe the current growth marketing strategy for EarnIn's new products?
  • How does the Growth Marketing team collaborate with other departments, such as Product and Analytics?
  • What are the biggest challenges facing the Growth Marketing team, and how can this role help address them?
  • How does EarnIn support the professional development and growth of its employees?
  • What is the company's long-term vision for its earned wage access products, and how does this role fit into that vision?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company's long-term goals. Candidates should feel free to ask additional questions based on their own research and interests.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your growth marketing experience and achievements
  • Prepare examples of successful growth marketing campaigns you've led in the past
  • Research EarnIn's mission and values to demonstrate your alignment with the company's goals
  • Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.