📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager (SEO/Content)
🔹 Company: Stampli
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in-office, Mountain View, CA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategy to drive organic growth
- Expanding into broader growth and marketing programs, such as PLG, upsell strategies, website experimentation, and performance marketing
- Leveraging AI, automation, and experimentation to innovate and optimize marketing efforts
- Collaborating with cross-functional teams and managing external agencies to align marketing efforts with growth and retention goals
ASSUMPTION: This role requires a versatile marketing leader who can adapt to multiple functions and drive innovation across various marketing channels.
📋 Key Responsibilities
✅ Own and execute SEO strategy, including technical SEO, content optimization, and AI-driven efficiencies
✅ Lead SEO-driven content production, leveraging AI tools and subject matter experts (SMEs) to create scalable, high-impact content
✅ Optimize technical SEO, including site architecture, structured data, indexing, and site speed
✅ Own and scale PLG initiatives, optimizing self-serve adoption and conversion strategies
✅ Support Install Base AE (IBAE) upsell efforts, creating content and nurture strategies to expand customer value
✅ Lead website experimentation & CRO, testing and optimizing user journeys for better engagement and conversion
✅ Oversee performance marketing initiatives, leveraging data-driven strategies across digital channels to enhance brand awareness and engagement
✅ Leverage AI and automation to optimize marketing workflows and unlock new growth opportunities
✅ Experiment with AI-driven marketing tools to streamline workflows and improve execution
✅ Stay ahead of emerging digital trends, running tests to validate new approaches
✅ Push boundaries by identifying areas to innovate within Stampli’s marketing strategy
✅ Manage SEO and performance marketing agencies, freelancers, and vendors to scale marketing efforts
✅ Collaborate with sales, product, and install base teams to align marketing efforts with growth and retention goals
✅ Partner with content, demand generation, and digital teams to ensure messaging consistency and marketing innovation
ASSUMPTION: This role requires a strategic, technical, and creative thinker who can adapt and excel across multiple marketing functions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience leading SEO, content, and growth marketing strategies
Required Skills:
- Proven expertise in SEO, content marketing, and growth marketing
- Strong analytical skills and experience using SEO and marketing performance tools
- Technical SEO skills, including structured data, automation workflows, and conversion rate optimization
- Experience working with SEO and performance marketing agencies
- Data-driven mindset with a focus on experimentation and innovation
Preferred Skills:
- Experience with AI-driven marketing tools and automation
- Familiarity with PLG strategies and upsell initiatives
- Strong leadership and cross-functional collaboration skills
ASSUMPTION: This role requires a versatile marketing leader with a strong background in SEO, content marketing, and growth marketing strategies.
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 USD per year, plus equity
Benefits:
- Full medical, dental, and vision insurance
- 401(k) + employer match
- Opportunities and development for career and personal growth
- Strong and experienced leadership that supports your growth and success
- An open-concept, modern workspace within an inclusive and dynamic scale-up culture
Working Hours: Full-time (40 hours/week), with flexibility to work remotely for most of the week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role with 5-10 years of experience. The actual salary may vary based on factors such as location, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Stampli operates in the Software Development industry, focusing on accounts payable software and invoice communications
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2015, with a history of innovation and growth in the accounts payable software space
Company Description:
- Stampli is the only finance operations platform centered on accounts payable, driving AP and finance team efficiency across the entire invoice lifecycle
- The company creates breakthrough productivity by centralizing all invoice-related communication, documentation, and workflows into a single view for each invoice, and by automating all manual activities using Billy the Bot™, an AI-driven tool
- Stampli fully adapts to a customer’s desired finance processes and ERP configuration, implementing within weeks and providing an easy-to-learn system for all stakeholders involved in the invoice lifecycle
Company Specialties:
- Accounts Payable Software
- Invoice Communications
- Invoice Processing
- AP Automation Software
- Customer Success
- B2B Payments
- Procurement
- P2P
Company Website: https://www.stampli.com
ASSUMPTION: Stampli's focus on accounts payable software and invoice communications places it in a unique position within the software development industry, offering applicants a chance to work on innovative solutions for a specific business challenge.
📊 Role Analysis
Career Level: Senior-level role with opportunities for growth and leadership within the marketing department
Reporting Structure: This role reports directly to the VP of Marketing and collaborates with cross-functional teams, including sales, product, and install base teams
Work Arrangement: Hybrid work arrangement, with two days in the office (Wednesdays and Thursdays) and the option to work remotely for the remainder of the week
Growth Opportunities:
- Expanding into broader growth and marketing programs, such as PLG, upsell strategies, and performance marketing
- Leveraging AI, automation, and experimentation to innovate and optimize marketing efforts
- Collaborating with cross-functional teams and managing external agencies to align marketing efforts with growth and retention goals
ASSUMPTION: This role offers significant growth opportunities for the right candidate, allowing them to expand their skills and make a substantial impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Open-concept, modern workspace within an inclusive and dynamic scale-up culture
Office Location(s): Mountain View, CA (with the option to work remotely for most of the week)
Geographic Context:
- Mountain View, CA is located in the heart of Silicon Valley, providing easy access to tech industry resources and networking opportunities
- The area offers a diverse range of housing options, cultural attractions, and outdoor activities
- Stampli's hybrid work arrangement allows employees to balance the benefits of in-office collaboration with the flexibility of remote work
Work Schedule: Full-time (40 hours/week), with flexibility to work remotely for most of the week
ASSUMPTION: Stampli's hybrid work arrangement and modern workspace provide employees with a flexible and collaborative work environment that supports productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the VP of Marketing
- On-site interview with the marketing team and other stakeholders
- Final decision and offer
Key Assessment Areas:
- SEO and content marketing expertise
- Data-driven mindset and analytical skills
- Leadership and cross-functional collaboration skills
- Innovation and experimentation mindset
- Alignment with Stampli's company values and culture
Application Tips:
- Highlight your experience with SEO, content marketing, and growth marketing strategies in your resume and cover letter
- Demonstrate your data-driven mindset and analytical skills through specific examples and achievements
- Showcase your leadership and cross-functional collaboration skills through past projects or initiatives
- Emphasize your innovation and experimentation mindset, and how you've driven growth and optimization in previous roles
- Tailor your application to Stampli's company values and culture, explaining how your personal values align with the company's mission
ATS Keywords: SEO, content marketing, growth marketing, AI, automation, experimentation, PLG, upsell, CRO, performance marketing, data analysis, technical SEO, conversion rate optimization, agency management, cross-functional leadership, product-led growth, upsell strategies, website experimentation, digital marketing
ASSUMPTION: Stampli's application process focuses on assessing candidates' technical skills, data-driven mindset, leadership, and cultural fit, with a strong emphasis on SEO, content marketing, and growth marketing expertise.
🛠️ Tools & Technologies
- SEO tools: SEMrush, Ahrefs, Google Search Console, Google Analytics
- Content creation and management tools: WordPress, Google Docs, Asana, Trello
- AI and automation tools: Billy the Bot™, marketing automation platforms (e.g., Marketo, HubSpot)
- Performance marketing tools: Google Ads, Facebook Ads, LinkedIn Ads, marketing analytics platforms (e.g., Google Analytics, Mixpanel)
ASSUMPTION: Stampli uses a variety of tools and technologies to support its SEO, content marketing, and growth marketing efforts, with a focus on AI and automation to optimize workflows and improve execution.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Stampli values innovation and encourages employees to push boundaries and experiment with new approaches
- Collaboration: Stampli fosters a collaborative work environment, with a strong emphasis on cross-functional teamwork and communication
- Customer-centricity: Stampli prioritizes customer success and ensures that all marketing efforts align with the needs and goals of its customers
Work Style:
- Adaptable: Stampli values adaptability and encourages employees to embrace change and continuous learning
- Data-driven: Stampli emphasizes data-driven decision-making and encourages employees to use data and analytics to inform their strategies
- Creative: Stampli values creativity and encourages employees to think outside the box and approach problems from unique angles
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment that prioritizes experimentation and continuous learning?
- Are you comfortable collaborating with cross-functional teams and managing external agencies to align marketing efforts with growth and retention goals?
- Do you have a strong data-driven mindset, and do you use data and analytics to inform your strategies and decision-making?
ASSUMPTION: Stampli's company values and work style emphasize innovation, collaboration, and customer-centricity, with a strong focus on adaptability, data-driven decision-making, and creativity. Candidates should assess their alignment with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple marketing channels and initiatives simultaneously
- Balancing the need for innovation and experimentation with the need for consistent, data-driven results
- Collaborating effectively with cross-functional teams and external agencies to align marketing efforts with growth and retention goals
- Adapting to a hybrid work arrangement and balancing the benefits of in-office collaboration with the flexibility of remote work
ASSUMPTION: These challenges are inherent to a senior marketing role within a growing, innovative company like Stampli. Successful candidates will possess the skills and mindset necessary to overcome these challenges and drive marketing success.
📈 Similar Roles Comparison
- This role differs from other senior marketing roles in its focus on SEO, content marketing, and growth marketing strategies, with a strong emphasis on AI, automation, and experimentation
- Stampli's focus on accounts payable software and invoice communications places it in a unique position within the software development industry, offering applicants a chance to work on innovative solutions for a specific business challenge
- Career paths for this role may include progression into leadership positions within the marketing department or expansion into other areas of the business, such as product management or customer success
ASSUMPTION: This role offers a unique opportunity for candidates with a strong background in SEO, content marketing, and growth marketing strategies to drive innovation and growth within a specific niche of the software development industry.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to drive organic growth for Stampli's website and content
- Expanding Stampli's PLG initiatives to optimize self-serve adoption and conversion strategies, resulting in increased customer acquisition and retention
- Collaborating with cross-functional teams to create and optimize content and nurture strategies that expand customer value and drive upsell opportunities
ASSUMPTION: These sample projects illustrate the key responsibilities and growth opportunities for this role, highlighting the importance of SEO, content marketing, and growth marketing expertise in driving marketing success at Stampli.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Stampli's SEO strategy, and what specific initiatives are planned for the next quarter?
- How does Stampli's marketing team collaborate with other departments, such as sales, product, and install base teams, to align marketing efforts with growth and retention goals?
- What are the most significant challenges facing Stampli's marketing efforts in the next 12-24 months, and how can this role help address them?
- How does Stampli support the professional development and growth of its marketing team members, and what opportunities exist for career advancement within the department?
- What is Stampli's approach to work-life balance, and how does the company support employees in maintaining a healthy work-life balance, particularly in a hybrid work arrangement?
ASSUMPTION: These key questions help candidates assess their fit for the role, understand the company's marketing strategy and priorities, and gain insight into the work environment and culture at Stampli.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with SEO, content marketing, and growth marketing strategies, as well as your data-driven mindset and leadership skills
- Prepare examples of your past projects or initiatives that demonstrate your innovation and experimentation mindset, as well as your ability to drive growth and optimization in previous roles
- Follow up with Stampli's HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
