📌 Core Information
🔹 Job Title: Senior Growth Marketing Specialist (Remote)
🔹 Company: Noory Engineering Inc.
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-29
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining conversion-focused landing pages
- Monitoring and analyzing marketing funnel metrics
- Planning, executing, and optimizing personalized email marketing campaigns
- Managing and optimizing in-app and web push notifications
- Collaborating with cross-functional teams to ensure alignment of messaging and campaign goals
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.
📋 Key Responsibilities
✅ Develop and maintain conversion-focused landing pages that align with marketing campaigns and business goals
✅ Monitor and analyze marketing funnel metrics, providing actionable insights to improve conversion rates and overall marketing ROI
✅ Plan, execute, and optimize personalized email marketing campaigns, leveraging segmentation and automation to maximize customer engagement and retention
✅ Manage and optimize in-app and web push notifications to enhance user experience and increase engagement
✅ Work closely with the Content Marketing Manager and Digital Marketing Team Lead to ensure alignment of messaging, campaign goals, and user experience across channels
✅ Use A/B testing and analytics tools to inform and refine strategies across CRM, email, and push channels
✅ Conduct in-depth analysis of campaign performance and user behavior, creating regular reports and dashboards to identify trends, opportunities, and areas for improvement
ASSUMPTION: The role may involve working with various marketing tools and platforms, requiring a proactive approach to learning and adapting to new technologies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in growth marketing or CRM roles
Required Skills:
- Proven experience in email marketing and push notifications
- Strong understanding of landing page creation and marketing funnel optimization
- Familiarity with A/B testing, marketing automation tools, and analytics tools
- Excellent analytical skills and attention to detail
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with marketing automation platforms (e.g., HubSpot, Marketo)
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the civil engineering industry may have an advantage but is not required.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Growth Marketing Specialist role with 3-5 years of experience, the estimated salary range is $70,000 - $100,000 USD per year. This estimate takes into account the remote nature of the role and the company's size.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and performance. The company may provide additional benefits not listed here.
📌 Applicant Insights
🔍 Company Context
Industry: Civil Engineering
Company Size: Small (2-10 employees) - This means the company is likely to have a flat organizational structure, offering more opportunities for direct impact and growth.
Founded: 2011 - Noory Engineering Inc. has been in operation for over a decade, indicating stability and experience in the industry.
Company Description:
- Noory Engineering Inc. is a structural engineering and design firm serving the Atlantic Provinces and Ontario
- The company specializes in design of bridges, buildings, industrial, infrastructure, and municipal structures
- Noory Engineering Inc. also works in design-build and P3 contracts, demanding fast-track, efficient, and value-engineered designs
Company Specialties:
- Structural
- Foundation
- Civil
- Construction
- Project Management
- Contract Administration
Company Website: http://www.nooryeng.com
ASSUMPTION: As a small company, Noory Engineering Inc. may offer a more personal and hands-on work environment, with opportunities for growth and career development.
📊 Role Analysis
Career Level: Intermediate - This role requires a balance of strategic thinking and tactical execution, with a focus on continuous learning and improvement.
Reporting Structure: The Senior Growth Marketing Specialist will likely report directly to the Digital Marketing Team Lead or a similar role within the marketing department.
Work Arrangement: Remote (Solely) - This role allows for a flexible work arrangement, with the ability to work from anywhere with an internet connection.
Growth Opportunities:
- As the company grows, there may be opportunities to take on additional responsibilities or move into a management role
- The role offers the chance to work on a variety of projects and campaigns, providing opportunities to learn and develop new skills
- With a small company, there may be opportunities to contribute to strategic decision-making and have a significant impact on the business
ASSUMPTION: The role may evolve over time as the company's marketing needs change and grow, presenting new opportunities for the incumbent.
🌍 Location & Work Environment
Office Type: Remote - The company does not have a physical office, allowing employees to work from anywhere.
Office Location(s): N/A
Geographic Context:
- The company serves clients in the Atlantic Provinces and Ontario, providing opportunities to work with a diverse range of clients and projects
- As a remote role, the Senior Growth Marketing Specialist can work from anywhere within these regions or beyond, depending on time zone considerations
Work Schedule: Full-time (40 hours per week) with flexible scheduling options - The role offers a balance between structured work hours and the flexibility to manage one's own time.
ASSUMPTION: The remote work arrangement may require strong self-motivation, time management, and communication skills to succeed in the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing team or other stakeholders
- Background check and offer
Key Assessment Areas:
- Technical skills in growth marketing, email marketing, and analytics
- Problem-solving and critical thinking abilities
- Communication and collaboration skills
- Cultural fit with the company's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of your achievements in growth marketing, email marketing, and analytics
- Demonstrate your understanding of the company's industry and business by addressing how your skills and experiences align with their needs
ATS Keywords: Growth Marketing, CRM, Email Marketing, Push Notifications, Landing Page Creation, Marketing Funnel Optimization, A/B Testing, Marketing Automation, Analytics, Attention to Detail, Communication, Collaboration
ASSUMPTION: The application process may vary depending on the specific needs of the role and the company's hiring practices.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing stack and the incumbent's preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation - Noory Engineering Inc. values innovative solutions and approaches to engineering challenges
- Quality - The company prioritizes high-quality, efficient, and cost-effective designs
- Collaboration - Noory Engineering Inc. emphasizes working closely with clients, architects, engineers, and other stakeholders to achieve successful project outcomes
Work Style:
- Data-driven - The company relies on data and analytics to inform decision-making and improve performance
- Adaptable - Noory Engineering Inc. values employees who can quickly adapt to new challenges and changing circumstances
- Collaborative - The company fosters a culture of teamwork and cross-functional collaboration
Self-Assessment Questions:
- Do you have a strong track record of driving growth through data-driven marketing strategies?
- Are you comfortable working remotely and managing your own time effectively?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
ASSUMPTION: Candidates who align with Noory Engineering Inc.'s values and work style are more likely to succeed in the role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- The role may require working with legacy marketing systems and processes, presenting challenges in terms of optimization and innovation
- As a small company, resources may be limited, requiring the incumbent to wear multiple hats and prioritize tasks effectively
- The remote work arrangement may present challenges in terms of communication, collaboration, and work-life balance
- The role may require occasional travel to client sites or industry events, depending on the company's needs and the incumbent's availability
ASSUMPTION: By being proactive, adaptable, and communicative, the Senior Growth Marketing Specialist can effectively navigate these challenges and contribute to the company's success.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position may offer more exposure to the engineering industry and the opportunity to work on unique projects
- As a small company, Noory Engineering Inc. may provide more opportunities for growth and career development than larger organizations
- This role may require more technical skills in engineering and construction, depending on the company's specific needs and the incumbent's background
ASSUMPTION: Candidates should research the company's industry and business to understand the unique aspects of this role and how it compares to similar positions in other industries.
📝 Sample Projects
- Developing and optimizing a marketing campaign to promote a new bridge design project
- Analyzing user data to identify trends and opportunities for improving customer engagement and retention
- Collaborating with the content marketing team to create a series of blog posts and whitepapers on best practices in civil engineering
ASSUMPTION: The specific projects undertaken by the Senior Growth Marketing Specialist will depend on the company's marketing goals, client needs, and industry trends.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company's marketing efforts, and how can this role address them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for growth and professional development within the company?
- How does the company support work-life balance for remote employees?
- What are the company's plans for expansion and growth in the next 1-3 years, and how can this role contribute to those efforts?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and can help you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your work in growth marketing, email marketing, and analytics
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
