Senior Growth Product Manager

📌 Core Information

🔹 Job Title: Senior Growth Product Manager

🔹 Company: HomeBuddy

🔹 Location: Remote (Serbia)

🔹 Job Type: Full-Time

🔹 Category: Marketing Services

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving product growth through data-driven strategies and experimentation
• Conducting user research and analyzing data to inform product decisions
• Collaborating with cross-functional teams to ensure alignment and successful execution
• Managing risks and mentoring junior product managers

ASSUMPTION: This role requires a strong background in growth product management or a related field, with a proven track record of driving growth through product initiatives.

📋 Key Responsibilities

✅ Conduct various analyses to identify product growth opportunities

✅ Create and execute comprehensive, data-driven growth strategies

✅ Design, conduct, and analyze A/B tests and other experiments

✅ Conduct user research to understand user needs and pain points

✅ Collaborate with data department to design measurement frameworks and validate features

✅ Effectively communicate with stakeholders and manage risks

✅ Lead solution discovery and ensure solutions are effectively delivered to end users

✅ Mentor and support junior and middle product managers

ASSUMPTION: This role requires a high level of independence, attention to detail, and the ability to work effectively with both technical and non-technical stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: At least 3+ years of experience in Growth Product Management or 5+ years of experience in Product Management in B2C products. Experience with marketplaces is a strong plus.

Required Skills:

• Proven track record of driving growth through product initiatives and experimentation
• Experience with acquisition, activation, and monetization
• Hands-on A/B testing experience
• Deep understanding of user research methodologies
• Ability to perform exploratory data analysis and statistical analysis
• Technical proficiency for effective communication with software developers and data engineers
• Excellent storytelling, presentation, and stakeholder management skills
• Knowledge of Agile practices
• Ability to think and work independently
• Excellent verbal & written English communication skills (at least C1)

Preferred Skills:

• Experience with marketplaces
• Experience working remotely

ASSUMPTION: This role requires a strong background in growth product management or a related field, with a proven track record of driving growth through product initiatives and experimentation.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a senior growth product manager role in Serbia)

Benefits:

• Flexible schedule
• Paid vacation, sick leave, and local holidays
• Work equipment allowance
• Fitness allowance and mental health programs
• Paid training opportunities

Working Hours: 40 hours per week, with flexibility for a remote work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a senior growth product manager role in Serbia, with consideration for the company's size and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: HomeBuddy operates in the marketing services industry, focusing on online advertising, lead generation, social media advertising, and content marketing.

Company Size: HomeBuddy has 51-200 employees, providing a mid-sized company environment where applicants can expect a mix of startup-like agility and established processes.

Founded: HomeBuddy was founded in 2018 and has since grown to welcome close to 6,000,000 visitors a month, growing month over month.

Company Description:

• HomeBuddy is an online home improvement platform connecting homeowners with local, verified contractors
• The company welcomes close to 6,000,000 visitors a month, growing month over month
• HomeBuddy provides exclusive and sustainable customer generation for medium to large-size companies in the home improvement industry

Company Specialties:

• Online Advertising
• Lead Generation
• Social Media Advertising
• Content Marketing

Company Website: https://www.homebuddy.com/contractor

ASSUMPTION: HomeBuddy's focus on growth and customer acquisition makes this an exciting opportunity for a senior growth product manager looking to make a significant impact.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of independence, expertise, and leadership in growth product management.

Reporting Structure: The senior growth product manager will report directly to the head of product and work closely with cross-functional teams, including data, development, marketing, and business leaders.

Work Arrangement: This role offers remote work flexibility, with the expectation that the candidate will be available during agreed working hours.

Growth Opportunities:

• Potential to mentor and support junior and middle product managers
• Opportunity to drive significant growth and impact the company's bottom line
• Possibility to expand responsibilities based on performance and company growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (home-based)

Office Location(s): Serbia

Geographic Context:

• Serbia offers a cost-effective living environment with a high quality of life
• The country has a growing tech industry and a strong focus on remote work
• Serbia is in the Central European Time Zone (CET), which may require some flexibility in working hours for collaboration with teams in other time zones

Work Schedule: The work schedule is flexible, with the expectation that the candidate will be available during agreed working hours to collaborate with the team.

ASSUMPTION: The remote work arrangement and flexible schedule allow for a good work-life balance, while the time zone difference may require some flexibility in working hours.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the head of product and other stakeholders

Key Assessment Areas:

• Growth product management expertise
• Data analysis and interpretation skills
• User research and problem-solving abilities
• Communication and stakeholder management skills

Application Tips:

• Highlight relevant growth product management experience and achievements
• Demonstrate a strong understanding of data analysis and user research methodologies
• Tailor your resume and cover letter to emphasize your fit for this role and HomeBuddy's mission
• Prepare for the technical assessment or case study by reviewing relevant tools and frameworks

ATS Keywords: Growth Product Management, Product Management, Data Analysis, User Research, A/B Testing, Stakeholder Management, Agile Methodologies, Communication Skills

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with HomeBuddy's values and work environment.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Excel, Google Analytics, SQL)
• User research tools (e.g., SurveyMonkey, UserInterviews, UsabilityHub)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The candidate should be comfortable using relevant data analysis, user research, project management, and communication tools to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Independent and self-motivated
• Data-driven and analytical
• Collaborative and communicative
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in growth product management?
• Can you describe a time when you had to manage a difficult stakeholder relationship, and how did you handle it?
• How do you approach prioritizing and managing multiple projects and deadlines?

ASSUMPTION: HomeBuddy values candidates who are customer-focused, data-driven, collaborative, and adaptable, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Working remotely and maintaining productivity and focus
• Adapting to a fast-paced, growing company environment
• Dealing with time zone differences and coordinating with global teams

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a senior growth product manager role in other marketing services or tech companies, with a focus on driving growth through data-driven strategies and experimentation
• However, HomeBuddy's focus on the home improvement industry and lead generation sets it apart from other companies in the marketing services space
• This role offers the opportunity to work in a growing, mid-sized company with a strong focus on customer acquisition and long-term partnerships

ASSUMPTION: This role is well-suited for candidates with experience in growth product management or a related field, looking to make a significant impact in a growing company with a strong focus on customer acquisition and long-term partnerships.

📝 Sample Projects

• Conducting a comprehensive analysis of user funnel data to identify opportunities for improvement and driving growth
• Designing and executing an A/B test to optimize a key user onboarding flow, resulting in a 15% increase in user engagement
• Collaborating with cross-functional teams to launch a new feature, driving a 20% increase in user retention and revenue

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive growth through data-driven strategies, user research, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a time when the company successfully pivoted or adapted to a significant market change?
• How does the company approach work-life balance and employee well-being, especially in a remote work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions will help the candidate better understand HomeBuddy's long-term vision, company culture, and expectations for the role, allowing them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study by reviewing relevant tools and frameworks
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.