📌 Core Information
🔹 Job Title: Senior Growth Product Manager
🔹 Company: Noom US
🔹 Location: New York, NY, USA (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (1-3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Driving innovation across Noom Med signup and purchase journeys
- Optimizing user conversion, retention, and lifetime value through data-driven decisions
- Collaborating cross-functionally to expand Med offerings and grow adoption
- Defining and executing growth strategies for Noom Med in a competitive healthcare landscape
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to drive growth and improve user experiences.
📋 Key Responsibilities
✅ Drive ideation, prioritization, and execution for various Noom Med signup and purchase flows
✅ Use data, research, and experimentation to identify and implement high-impact improvements in user conversion, retention, and lifetime value
✅ Partner cross-functionally with design, marketing, engineering, data science, and leadership to drive initiatives that expand Med offerings and grow adoption
✅ Help define and execute the growth strategy for Noom Med, contributing to a new flagship product in an evolving and competitive healthcare landscape
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous learning to stay ahead in the competitive digital health market.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: 6+ years of experience in growth or product management within a consumer tech environment
Required Skills:
- Proven track record of navigating ambiguity and executing complex, high-impact initiatives autonomously
- Strong analytical and problem-solving skills; fluency in A/B testing, data analysis, and market/user research
- Deep customer empathy and understanding of user psychology and behavior
- Scrappy, curious, and impact-driven, with a bias toward rapid learning and experimentation
- Experience launching, scaling, and optimizing consumer products, ideally within digital health or wellness
- Excellent cross-functional collaboration and communication skills, especially with marketing and growth stakeholders
- Familiarity with strategies to improve traffic quality and acquisition efficiency
Preferred Skills:
- Experience working with healthcare or wellness products
- Fluency in SQL or other data querying languages
- Knowledge of the healthcare industry and its regulations
ASSUMPTION: Candidates with a strong background in growth or product management, coupled with relevant industry experience, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $176,000 - $238,000 USD per year (US-based candidates)
Benefits:
- Discretionary performance-based bonus
- Stock awards
- Healthcare, disability, and retirement benefits
- Paid holidays and paid leave
- Various wellness programs
Working Hours: Full-time (40 hours per week), with 1-3 days on-site per week
ASSUMPTION: The salary range is based on Noom's estimate and may vary depending on the candidate's relevant experience and training.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 1,001-5,000 employees
Founded: 2008 (as a private company)
Company Description:
- Noom is a leading whole-person health platform on a mission to help people live better, longer
- Combines personalized medication with behavior change and psychology to help people build lasting habits
- Offers programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more
Company Specialties:
- Technology
- Wellness
- Weight-Loss
- iOS, Android, and Mobile development
- Startup environment
- Diet and health services
- Fitness and lifestyle coaching
- Behavior change and psychology
Company Website: www.noom.com
ASSUMPTION: Noom's focus on behavior change and psychology sets it apart in the wellness industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: This role reports directly to the Head of Growth Products
Work Arrangement: Hybrid, with 1-3 days on-site per week in New York, NY, or Princeton, NJ
Growth Opportunities:
- Potential to lead and mentor junior team members as the team grows
- Opportunities to expand responsibilities and impact as Noom Med offerings evolve
- Career progression within Noom's growing product organization
ASSUMPTION: This role offers significant growth potential, both within the team and across Noom's expanding product portfolio.
🌍 Location & Work Environment
Office Type: Hybrid (1-3 days on-site per week)
Office Location(s): New York, NY, USA (preferred) and Princeton, NJ, USA
Geographic Context:
- New York, NY: A bustling city with a vibrant tech and startup scene
- Princeton, NJ: A suburban area with a strong focus on education and research
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Head of Growth Products
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and A/B testing expertise
- Cross-functional collaboration and communication
- Understanding of user psychology and behavior
Application Tips:
- Highlight relevant experience in growth or product management, with a focus on driving user acquisition and conversion
- Demonstrate a strong understanding of data analysis and A/B testing
- Showcase your ability to collaborate effectively with cross-functional teams
- Prepare examples of your problem-solving skills and strategic thinking
ATS Keywords: Growth Product Management, Data Analysis, A/B Testing, Market Research, User Psychology, Cross-Functional Collaboration, Problem Solving, Customer Empathy, User Acquisition, Consumer Products, Digital Health, Communication Skills, Experimentation, Traffic Quality Improvement, Acquisition Efficiency
ASSUMPTION: Noom's interview process focuses on assessing candidates' problem-solving skills, data analysis expertise, and cross-functional collaboration abilities.
🛠️ Tools & Technologies
- Data analysis tools (e.g., SQL, Excel, or Google Analytics)
- Project management software (e.g., Asana, Jira, or Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Noom is committed to helping people live healthier, happier lives
- Data-informed: Decisions are based on data and continuous learning
- Collaborative: Noom fosters a culture of open communication and teamwork
Work Style:
- Fast-paced and dynamic, with a focus on rapid learning and experimentation
- Data-driven, with a strong emphasis on continuous improvement
- Collaborative, with a focus on open communication and cross-functional teamwork
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment that emphasizes rapid learning and experimentation?
- Are you comfortable working with data and using it to inform your decisions?
- Do you enjoy collaborating with cross-functional teams and contributing to a mission-driven organization?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, data-driven, and collaborative environment will be well-suited to Noom's culture.
⚠️ Potential Challenges
- The competitive nature of the digital health market may present unique challenges in driving user acquisition and retention
- The hybrid work arrangement may require additional effort to maintain strong communication and collaboration with remote team members
- The evolving healthcare landscape may necessitate continuous learning and adaptation to new trends and regulations
- The need to balance strategic thinking with tactical execution may present unique challenges in managing priorities and time
ASSUMPTION: Candidates should be prepared to navigate a competitive and evolving market, with a focus on continuous learning and adaptation.
📈 Similar Roles Comparison
- This role focuses on driving user acquisition and conversion for Noom Med, while similar roles in the industry may focus on other aspects of the user journey or different products
- The digital health market is competitive and rapidly evolving, with new players and trends emerging regularly
- Career progression in this role may involve expanding responsibilities or moving into leadership positions within Noom's growing product organization
ASSUMPTION: This role offers unique opportunities for growth and impact within Noom's expanding product portfolio.
📝 Sample Projects
- Optimizing the Noom Med signup flow to improve user conversion and retention
- Conducting user research and market analysis to identify opportunities for expanding Noom Med offerings
- Collaborating with cross-functional teams to launch new Noom Med products or features
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, with a focus on driving user acquisition, retention, and growth.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Noom Med signup and purchase journeys, and where you see opportunities for improvement?
- How does Noom collaborate with cross-functional teams to drive growth and innovation in its products?
- What is Noom's approach to balancing strategic thinking with tactical execution in this role?
- How does Noom support the professional growth and development of its employees?
- What is the work environment like in Noom's New York or Princeton offices, and how does the hybrid work arrangement support collaboration and productivity?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in growth or product management, with a focus on driving user acquisition and conversion
- Prepare examples of your problem-solving skills, data analysis expertise, and cross-functional collaboration abilities
- Follow up with Noom after submitting your application, inquiring about the status of your application and expressing your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
