📌 Core Information
🔹 Job Title: Senior Growth Strategy Marketing Manager (go-to-market)
🔹 Company: HelloFresh
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Overseeing go-to-market campaigns for HelloFresh and Green Chef
- Managing cross-functional collaboration to attract and convert audiences
- Developing and executing marketing strategies to drive growth
- Maximizing business impact through seamless execution across the marketing mix
ASSUMPTION: This role requires a strategic thinker with experience in marketing, strategy, or transformation roles, ideally within a D2C business. Strong analytical skills and the ability to thrive in a fast-paced environment are essential.
📋 Key Responsibilities
✅ Oversee full-funnel execution of go-to-market campaigns, including peak periods, brand partnerships, strategic influencer collaborations, and product launches
✅ Drive cross-functional impact by collaborating with Brand, Marketing Analytics, Discounts, Partnerships, and Retention teams
✅ Utilize data-led decision making to monitor and analyze campaign performance, and derive insights for future launches and campaigns
✅ Develop and execute growth-focused product marketing strategies for new and existing products
✅ Execute strategic influencer campaigns, from sourcing and negotiation to planning and execution
✅ Work with the Central Tech and Paid Marketing team to develop and deploy a roadmap that improves conversion rates across the marketing funnel
✅ Become the UK owner for devising and executing strategies to increase penetration in high-quality segments
✅ Champion innovation and growth by identifying and capitalizing on emerging marketing channels, trends, and customer insights
✅ Lead the UK Marketing team, fostering a culture of collaboration, continuous improvement, and customer centricity
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven track record of success in a Marketing, Strategy, or Transformation role, from a D2C business, ideally within the e-commerce or food industry. Experience in subscription businesses is a plus.
Required Skills:
- Excellent program management skills
- Strategic thinking with the ability to develop and execute growth strategies
- Experience managing large marketing budgets and delivering against financial targets
- Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities
- Innovative mindset – passion for ideating and testing new channels, growth hacks, and data-driven marketing strategies
- Customer centricity – understanding how to leverage customer insight as a springboard for marketing initiatives and actions to unlock growth
- Hands-on yet strategic – thrives in high-growth, high-accountability environments, with the ability to zoom in and out as needed
- Executive-level leadership skills – able to influence at the C-suite level and drive cross-functional collaboration, with exceptional communication and interpersonal skills
- Strong analytical and commercial acumen – excellent analytical skills with a data-driven approach to decision-making
Preferred Skills:
- Experience working with meal kit or food subscription services
- Fluency in additional languages
ASSUMPTION: While a Master's degree may be beneficial, it is not a strict requirement for this role. Relevant experience and a proven track record are more important.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Senior Marketing Manager role in London)
Benefits:
- 70% off HelloFresh or Green Chef boxes
- Company pension scheme
- Gym membership
- Bupa private medical insurance (including dental & family cover options)
- Electric vehicle scheme
- Mental health first aiders and an employee assistance programme
- Dog-friendly office! (London site only)
- Nursery support scheme
- Cycle to work scheme
- Group life assurance
Working Hours: Full-time, with flexible hybrid working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, specifically in the meal kit and food subscription sector. The company is a category disruptor, focusing on delivering high-quality, sustainable, and nutritious meals to customers.
Company Size: HelloFresh is a large company with over 21,000 employees globally, offering a wide range of benefits and opportunities for professional growth.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including the United Kingdom.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality, pre-portioned ingredients and recipes to customers' doorsteps, making it easy for them to cook delicious meals at home.
- HelloFresh offers a variety of meal plans, including vegetarian, family-friendly, and low-carb options, catering to diverse dietary preferences and needs.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and striving to maintain an inclusive environment
Company Website: https://www.hellofresh.com/
ASSUMPTION: HelloFresh is committed to sustainability and responsible sourcing, ensuring that its meals are not only delicious but also environmentally friendly.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Director of Growth and working closely with key marketing stakeholders.
Reporting Structure: The Senior Growth Strategy Marketing Manager will oversee a team of marketing professionals, collaborating with various departments to ensure alignment of expectations and goals.
Work Arrangement: This role offers a hybrid working arrangement, allowing for a combination of on-site and remote work.
Growth Opportunities:
- Potential to advance to a Director or VP role within the marketing department
- Opportunities to lead cross-functional projects and initiatives
- Chance to gain experience in a fast-growing, international company
ASSUMPTION: HelloFresh values internal promotions and offers opportunities for professional development and growth within the organization.
🌍 Location & Work Environment
Office Type: HelloFresh's London office is located in the heart of the city, offering a modern and collaborative work environment.
Office Location(s): 60 Worship Street, London, EC2A 2EZ, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving food and tech industry
- The office is conveniently located near public transportation, making it easily accessible
- The city offers a wide range of cultural attractions, restaurants, and entertainment options
Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 5:30 PM. However, the role may require occasional flexibility to meet project deadlines.
ASSUMPTION: HelloFresh's hybrid working policy allows for a balance between on-site collaboration and remote work, promoting a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition Team
- First-round interview with the Hiring Manager
- Second-round interview with key stakeholders
- Final-round interview with the Director of Growth
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Data analysis and interpretation skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the meal kit industry and HelloFresh's unique value proposition
- Prepare examples of your past achievements in marketing strategy, campaign execution, and data-driven decision making
- Research HelloFresh's competitors and identify opportunities for differentiation and growth
ATS Keywords: Go-to-market strategy, cross-functional collaboration, marketing campaign management, data-driven decision making, growth strategies, customer acquisition, product marketing, influencer marketing, conversion rate optimization, team leadership
ASSUMPTION: HelloFresh uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Drive, Google Docs)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: HelloFresh uses a variety of tools and technologies to streamline workflows and facilitate collaboration among teams.
👔 Cultural Fit Considerations
Company Values:
- We change the way people eat - forever!
- We take ownership of our actions and outcomes
- We are customer obsessed
- We think and act like an owner
- We empower and support each other to do the best work of our lives
Work Style:
- HelloFresh fosters a dynamic, fast-paced work environment
- The company encourages innovation, creativity, and continuous learning
- HelloFresh values diversity, inclusion, and work-life balance
Self-Assessment Questions:
- Do you share HelloFresh's passion for changing the way people eat?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities?
- Do you thrive in a collaborative, cross-functional work environment?
- Are you committed to delivering high-quality, customer-centric marketing campaigns?
- Do you embrace a data-driven approach to decision making and continuous improvement?
ASSUMPTION: HelloFresh values candidates who align with its mission, values, and work style, as well as those who demonstrate a strong commitment to customer centricity and continuous learning.
⚠️ Potential Challenges
- The role requires managing multiple projects simultaneously, which can be challenging and time-consuming
- HelloFresh operates in a competitive market, and the role may involve responding to market changes and adapting strategies accordingly
- The role may require occasional flexibility in working hours to meet project deadlines or attend events
- London can be an expensive city to live and work in, with a high cost of living compared to other UK regions
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on strategic thinking, cross-functional collaboration, and data-driven decision making
- The meal kit industry is a unique and growing sector, with its own set of challenges and opportunities
- This role offers a unique opportunity to work at the intersection of marketing, strategy, and product development within a fast-growing, international company
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on go-to-market strategy and cross-functional collaboration sets it apart.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including market research, customer segmentation, and campaign planning
- Managing a cross-functional team to execute a high-profile influencer marketing campaign, from sourcing and negotiation to planning and execution
- Analyzing campaign performance data to identify trends, optimize marketing mix allocation, and maximize return on investment
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, highlighting the importance of strategic thinking, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the UK Marketing department?
- How does this role fit into the overall growth strategy for HelloFresh and Green Chef in the UK market?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HelloFresh support the professional development and growth of its employees?
- What are the key challenges facing the UK meal kit market, and how does this role contribute to addressing them?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past achievements in marketing strategy, campaign execution, and data-driven decision making
- Research HelloFresh's competitors and identify opportunities for differentiation and growth
- Follow up with the Talent Acquisition Team within two weeks of submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
