📌 Core Information
🔹 Job Title: (Senior) Influencer and Content Marketing Manager
🔹 Company: Rovio
🔹 Location: Barcelona, Spain | Stockholm, Sweden | Helsinki, Finland
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving social strategy and creating viral content for Angry Birds 2
- Managing influencer marketing programs and affiliate marketing efforts
- Collaborating with cross-functional teams to ensure a cohesive brand voice
- Analyzing social media performance and optimizing content strategies
ASSUMPTION: This role requires a strategic mindset, strong creative skills, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Develop and execute comprehensive social media strategies for Angry Birds 2
✅ Create captivating short-form and long-form video content across all key platforms
✅ Monitor social media performance and use data-driven insights to refine content strategies
✅ Design and manage impactful influencer marketing programs and agency partnerships
✅ Collaborate with UA, Brand, Community, and PR teams to ensure a cohesive brand voice
✅ Develop affiliate marketing programs with creators to drive revenue and installs
ASSUMPTION: This role involves a high degree of creativity, data analysis, and collaboration with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in social media marketing, content creation, and influencer marketing in the gaming industry
Required Skills:
- Exceptional content creation and video editing skills
- Deep knowledge of social platforms, algorithms, and trends
- Outstanding collaboration and communication skills
- Proven track record of developing and executing successful social media strategies and influencer campaigns
- Love for experimentation and data-driven decision making
Preferred Skills:
- Familiarity with influencer marketing platforms and established network of relevant influencers
ASSUMPTION: Candidates should have a strong portfolio showcasing their content creation skills and a proven track record in social media marketing and influencer campaigns.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (based on industry standards for a mid-level marketing role in Barcelona, Stockholm, and Helsinki)
Benefits:
- Health insurance and pension plans
- Flexible working hours and remote work options
- Generous vacation policy
- Employee stock options and bonuses
Working Hours: Full-time (40 hours per week) with flexible hours and three office days per week
ASSUMPTION: Salary range is estimated based on industry standards for mid-level marketing roles in Barcelona, Stockholm, and Helsinki. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games. Rovio is a global mobile-first games company known for the Angry Birds brand, with over 5 billion game downloads worldwide.
Company Size: Medium (501-1,000 employees). This size allows for a mix of startup agility and established processes.
Founded: 2003. Rovio started as a mobile game developer and has since expanded into animation, entertainment, and licensing.
Company Description:
- Rovio creates, develops, and publishes mobile games, with a focus on the Angry Birds brand
- The company has produced two Angry Birds movies and has seven game studios across Europe and North America
- Rovio is committed to providing reasonable accommodations for qualified individuals with disabilities or conditions
Company Specialties:
- Games
- Animation
- Entertainment
- Licensing
- Mobile Games
Company Website: http://www.rovio.com
ASSUMPTION: Rovio's focus on the Angry Birds brand and expansion into various entertainment sectors make it an attractive employer for marketing professionals seeking a mix of creativity and strategy.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for growth and leadership within the marketing team.
Reporting Structure: This role reports directly to the Head of Marketing for Angry Birds 2 and collaborates with various cross-functional teams.
Work Arrangement: Hybrid (3 office days per week). This arrangement allows for a balance between collaboration and remote work.
Growth Opportunities:
- Potential to lead a team or take on additional responsibilities as the company grows
- Chance to work on multiple projects and games within the Rovio portfolio
- Opportunities for professional development and skill-building in a dynamic industry
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in marketing within the gaming industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in Barcelona, Stockholm, and Helsinki
Office Location(s): Keilaranta 7, Espoo, Finland (HQ) | Barcelona, Spain | Stockholm, Sweden
Geographic Context:
- Barcelona: Vibrant city with a strong gaming industry and Mediterranean climate
- Stockholm: Tech hub with a high quality of life and work-life balance
- Helsinki: Capital of Finland with a strong gaming industry and high standard of living
Work Schedule: Full-time (40 hours per week) with flexible hours and three office days per week
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a better work-life balance and cater to a diverse range of employee preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing for Angry Birds 2
Key Assessment Areas:
- Creativity and content creation skills
- Understanding of social media platforms and trends
- Collaboration and communication skills
- Data analysis and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio showcasing your content creation skills and successful social media campaigns
- Prepare for behavioral and scenario-based interview questions focused on your marketing and content creation experience
- Research Rovio's brand and Angry Birds 2 to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Social Media Marketing, Content Creation, Influencer Marketing, Video Editing, Visual Aesthetics, Storytelling, Data Analysis, Collaboration, Communication, Experimentation, Engagement, Affiliate Marketing, Trend Analysis, Influencer Relationships, Agency Partnerships
ASSUMPTION: Rovio's application process is designed to assess candidates' skills and cultural fit, with a focus on creativity, collaboration, and strategic thinking.
🛠️ Tools & Technologies
- Capcut, Adobe, and other video editing tools
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
- Data analysis tools (e.g., Google Analytics, social media analytics dashboards)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Craft joy with player-focused gaming experiences
- Work together to achieve greatness
- Embrace continuous learning and improvement
- Act with integrity and respect
Work Style:
- Collaborative and creative
- Data-driven and strategic
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and algorithms?
- Can you provide an example of a successful influencer marketing campaign you've managed?
- How do you approach creating engaging content that resonates with audiences?
ASSUMPTION: Rovio values candidates who are passionate about gaming, creative, collaborative, and data-driven in their approach to marketing.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Keeping up with the fast-paced and ever-changing social media landscape
- Collaborating with various teams and stakeholders to ensure a cohesive brand voice
- Adapting to a hybrid work environment and balancing remote work with office days
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a collaborative mindset.
📈 Similar Roles Comparison
- This role focuses on a single game title (Angry Birds 2) compared to broader marketing roles that oversee multiple games or brands
- Influencer marketing is a significant aspect of this role, whereas other marketing roles may focus more on paid advertising or community management
- Career progression in this role could lead to leadership positions within the marketing team or expansion into other games or brands within the Rovio portfolio
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles within the gaming industry.
📝 Sample Projects
- Developing and executing a TikTok campaign to increase user engagement and downloads for Angry Birds 2
- Collaborating with influencers to create exclusive content and drive revenue through affiliate marketing programs
- Analyzing social media performance data to optimize content strategies and improve key metrics (e.g., reach, engagement, conversions)
ASSUMPTION: These sample projects illustrate the creative, strategic, and data-driven aspects of the role and provide insight into the day-to-day responsibilities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Angry Birds 2?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Rovio support the professional development and growth of its marketing team members?
- What is the team structure and dynamic within the marketing department?
- How does Rovio approach work-life balance and employee well-being?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your content creation skills and successful social media campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
