📌 Core Information
🔹 Job Title: Senior Influencer Marketing Manager
🔹 Company: Udemy
🔹 Location: Austin, TX
🔹 Job Type: Hybrid (3 days in-office, Tue-Wed-Thu)
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Austin, TX)
🚀 Job Overview
Key aspects of this role include:
- Building Udemy's influencer marketing function from scratch
- Establishing operational processes, workflows, and systems
- Developing dual-track creator programs for brand awareness and content production
- Collaborating cross-functionally with various marketing teams
- Measuring and optimizing campaign performance using analytics tools
ASSUMPTION: This role requires a strategic thinker with a strong background in influencer marketing and a proven ability to build and manage creator relationships.
📋 Key Responsibilities
✅ Build and establish Udemy's first dedicated influencer marketing department
✅ Develop dual-track creator programs for brand awareness and content production
✅ Create scalable frameworks for identifying, recruiting, and managing creators
✅ Establish contract templates, pricing structures, and relationship management processes
✅ Implement tracking and measurement systems for influencer campaigns and UGC content initiatives
✅ Design workflows for integrating creator content into broader marketing campaigns
✅ Stay current on creator economy trends and platform monetization changes
ASSUMPTION: This role involves a mix of strategic planning, operational execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in social media and influencer marketing
Required Skills:
- Proven experience building influencer marketing functions from scratch
- Deep understanding of content strategy, creative storytelling, and platform trends
- Strong analytical skills with ability to measure and differentiate ROI
- Excellent organizational and project management skills
- Experience with contract negotiation, creator relationship management, and pricing frameworks
- Knowledge of integrating creator content across multiple marketing channels
Preferred Skills:
- Experience with AI-powered learning platforms
- Familiarity with Udemy's platform and course offerings
ASSUMPTION: Candidates should have a strong background in influencer marketing and a proven track record of building and managing creator relationships.
💰 Compensation & Benefits
Salary Range: $98,000 - $123,000 USD per year
Benefits:
- Stock Options
- Equity
- Access to Udemy Courses
- Monthly UDay
- Budget for Improvement
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on Udemy's hiring compensation range and is subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: E-Learning Providers
Company Size: 1,001-5,000 employees
Founded: 2010
Company Description:
- Udemy is a global online learning platform that connects learners with expert instructors
- Offers over 250,000 courses in 75 languages, with a focus on programming, data science, business, and creative skills
- Serves both individual learners and organizations, with over 17,000 business customers
Company Specialties:
- E-learning
- Education
- Skills development
- Technology
- Internet
- Marketplace
- Online learning
- Upskilling
- Reskilling
- Power skills
- Business
- Corporate learning
Company Website: http://www.udemy.com
ASSUMPTION: Udemy is a well-established company in the e-learning industry, with a strong focus on providing accessible, high-quality learning experiences.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and operational responsibilities
Reporting Structure: This role reports directly to the Head of Marketing or a similar senior-level position
Work Arrangement: Hybrid, with three days in the office (Tue-Wed-Thu) and flexibility on Mondays and Fridays
Growth Opportunities:
- Potential to grow into a leadership role as Udemy's influencer marketing function expands
- Opportunities to collaborate with and learn from various marketing teams and stakeholders
- Chance to make a significant impact on Udemy's brand awareness and content strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand Udemy's influencer marketing function and make a lasting impact on the company's brand and content strategy.
🌍 Location & Work Environment
Office Type: On-site (Austin, TX)
Office Location(s): 823 Congress Ave– 5th Floor, Austin, TX 78701, US
Geographic Context:
- Austin, TX is a major tech hub with a thriving startup scene and a lower cost of living compared to other major US cities
- The city offers a diverse range of cultural attractions, outdoor activities, and a vibrant food scene
- Udemy's office is located in the heart of downtown Austin, within walking distance of numerous amenities
Work Schedule: Full-time (40 hours/week), with flexibility on Mondays and Fridays
ASSUMPTION: Austin, TX offers a unique blend of urban and outdoor living, with a thriving tech industry and a lower cost of living compared to other major US cities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Head of Marketing or a similar senior-level position
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- In-depth knowledge of influencer marketing and creator management
- Ability to collaborate effectively with cross-functional teams
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Udemy's values
Application Tips:
- Highlight relevant experience in building influencer marketing functions from scratch
- Demonstrate a deep understanding of content strategy, creative storytelling, and platform trends
- Showcase your ability to measure and differentiate ROI between influencer campaigns and content production initiatives
- Prepare questions about Udemy's influencer marketing strategy and the role's growth potential
ATS Keywords: Influencer Marketing, Creator Management, Content Strategy, Cross-Functional Collaboration, Data-Driven Decision Making, Marketing Campaigns, AI-Powered Learning Platforms
ASSUMPTION: Udemy's interview process is designed to assess strategic thinking, industry expertise, and cultural fit, with a focus on the candidate's ability to build and manage Udemy's influencer marketing function.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, YouTube, LinkedIn)
- Analytics tools (Google Analytics, social media analytics platforms)
- Project management tools (Asana, Trello, JIRA)
- Contract management tools (HelloSign, DocuSign)
- AI-powered learning platform (Udemy's proprietary platform)
ASSUMPTION: This role requires proficiency in social media platforms, analytics tools, and project management tools, with a strong understanding of Udemy's AI-powered learning platform.
👔 Cultural Fit Considerations
Company Values:
- Lifelong learning
- Innovation
- Quality
- Integrity
- Impact
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Strategic and forward-thinking
- Adaptable and flexible
- Results-oriented
Self-Assessment Questions:
- How do you stay current on influencer marketing trends and platform changes?
- Can you provide an example of a successful influencer marketing campaign you've managed, and how you measured its impact?
- How do you approach building and maintaining relationships with creators, and how do you ensure their content aligns with brand guidelines?
- How do you balance short-term campaign goals with long-term brand building strategies?
ASSUMPTION: Udemy values candidates who are lifelong learners, innovative, quality-focused, and results-driven, with a strong commitment to integrity and impact.
⚠️ Potential Challenges
- Establishing influencer marketing processes and systems from scratch can be time-consuming and challenging
- Managing creator relationships and content production can be complex and resource-intensive
- Balancing brand awareness and content production initiatives can require strategic prioritization and resource allocation
- Working in a hybrid environment may present communication and collaboration challenges
- Udemy's rapid growth and expansion may require adaptability and flexibility in the role's responsibilities
ASSUMPTION: This role presents unique challenges and opportunities, requiring a strategic and adaptable approach to influencer marketing and creator management.
📈 Similar Roles Comparison
- Unlike traditional influencer marketing roles, this position requires a strong focus on content production and creator management
- Udemy's AI-powered learning platform presents unique opportunities for integrating creator content into marketing campaigns
- This role offers significant growth potential, as Udemy's influencer marketing function expands and evolves
ASSUMPTION: This role is unique in its focus on content production and creator management, with significant growth potential as Udemy's influencer marketing function expands.
📝 Sample Projects
- Developing a comprehensive creator onboarding process, including vetting, contracting, and relationship management
- Designing a scalable framework for creator content integration across multiple marketing channels (paid, organic, affiliate)
- Implementing a tracking and measurement system to differentiate performance between influencer campaigns and UGC content initiatives
ASSUMPTION: These sample projects illustrate the strategic and operational responsibilities of this role, with a focus on creator management, content integration, and performance measurement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Udemy plan to support the growth and expansion of its influencer marketing function?
- What opportunities are there for collaboration with other marketing teams and stakeholders?
- How does Udemy measure the success of its influencer marketing campaigns, and what metrics are most important for this role?
- What are the biggest challenges facing Udemy's influencer marketing efforts, and how can this role help address them?
ASSUMPTION: These key questions help assess the role's strategic priorities, growth potential, and the organization's commitment to influencer marketing success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in building influencer marketing functions from scratch
- Prepare a cover letter that demonstrates your understanding of Udemy's business and the role's requirements
- If applicable, provide examples of successful influencer marketing campaigns you've managed and how you measured their impact
- Follow up with Udemy's hiring team one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
