(Senior) Influencer Marketing Manager (m/f/d) | German Speaking

📌 Core Information

🔹 Job Title: (Senior) Influencer Marketing Manager (m/f/d) | German Speaking

🔹 Company: Yepoda

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid options

🚀 Job Overview

Key aspects of this role include:

• Driving influencer marketing efforts and growth in the German market
• Researching, identifying, and onboarding new influencers
• Managing and maintaining relationships with 50+ influencers per month
• Executing and optimizing influencer marketing strategy
• Leading negotiations on performance metrics, deliverables, and budgets
• Analyzing campaign performance and generating insights
• Taking ownership of operational tasks for smooth execution

ASSUMPTION: This role requires a strong understanding of the German influencer landscape and a proven track record in achieving revenue KPIs and targets.

📋 Key Responsibilities

✅ Research, identify, and onboard new influencers to collaborate with Yepoda

✅ Manage and maintain relationships with 50+ influencers per month, ensuring continuous collaboration and high-sales results

✅ Act as the key point of contact between Yepoda, influencers, and their agencies, providing clear briefings aligned with expectations

✅ Execute and optimize Yepoda's Influencer Marketing strategy to achieve revenue growth targets and boost brand visibility

✅ Lead negotiations on performance metrics, deliverables, and budgets

✅ Analyze influencer marketing campaigns, continuously track KPIs, and generate insights for future collaborations

✅ Take ownership of essential operational tasks to ensure smooth execution and operational excellence throughout the entire influencer collaboration process

ASSUMPTION: This role requires strong communication, negotiation, and organizational skills, as well as the ability to handle operational and repetitive tasks.

🎯 Required Qualifications

Education: Degree in Marketing, Economics, Business, or a related field

Experience: 3-4 years of experience in Sales, Business Development, or Marketing, preferably in Influencer Marketing

Required Skills:

• Strong understanding of the German influencer landscape
• Proficient in German and English with excellent communication skills, both written and verbal
• Focused on results, creative, and strong negotiation skills
• Comfortable handling operational and repetitive tasks, with a go-getter and hands-on attitude
• Passion for beauty, numbers, and social media (Instagram, TikTok, YouTube)
• Good skills in Microsoft Office (Excel, Word, etc.) and Google Workspace (Gmail, Google Sheets, etc.)
• Experience with Hubspot, Storyclash, or any other influencer software

Preferred Skills:

• Experience working in a start-up environment
• Familiarity with the Korean beauty industry

ASSUMPTION: Candidates with experience in influencer marketing and a proven track record of achieving revenue KPIs and targets are strongly preferred.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Dynamic environment in a start-up with flat hierarchies and trust by default
• Accelerated career growth and advancement opportunities as the company expands
• Inspiring workspace in the heart of Berlin's Prenzlauer Berg, with free drinks and weekly yoga classes
• Hybrid working options
• Employee discounts on Yepoda products

Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Berlin, Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, specifically Korean beauty (K-Beauty)

Company Size: 51-200 employees, offering a dynamic start-up environment with room for professional growth

Founded: 2020, with a mission to bring the best beauty innovations from Korea straight to Europe without compromising on values, quality, and sustainability

Company Description:

• Yepoda is a beauty start-up founded in 2020, located in the heart of Berlin
• Their mission is to make the K-Beauty routine easy, effective, and fun, offering mindfully produced skincare products made with love in Korea
• Yepoda aims to bring the best natural and active ingredients to Europe, with all products being vegan and cruelty-free

Company Specialties:

• K-Beauty
• Skincare
• Start-up
• Berlin

Company Website: https://eu.yepoda.com/

ASSUMPTION: Yepoda's focus on sustainability, quality, and innovation sets it apart in the competitive beauty industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Brand and Product teams

Work Arrangement: Hybrid, with on-site work required for collaboration and team building, and remote work options for flexibility

Growth Opportunities:

• Expanding the influencer marketing team as the company grows
• Taking on additional responsibilities and leadership roles within the marketing department
• Gaining experience in a fast-paced start-up environment with flat hierarchies

ASSUMPTION: This role offers significant growth potential as Yepoda continues to expand its presence in the European market.

🌍 Location & Work Environment

Office Type: Modern, dog-friendly office in the heart of Berlin's Prenzlauer Berg

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and start-up scene
• The Prenzlauer Berg neighborhood is known for its cafes, restaurants, and green spaces
• Berlin offers a high quality of life, with affordable housing and numerous cultural attractions

Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options

ASSUMPTION: Berlin's dynamic and multicultural environment provides an ideal setting for Yepoda's growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition team
• In-depth interview with the Head of Marketing and/or other relevant team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Understanding of the German influencer landscape and market trends
• Communication and negotiation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Yepoda's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the German influencer landscape and K-Beauty industry
• Showcase your passion for beauty, numbers, and social media
• Follow up with the Talent Acquisition team after submitting your application

ATS Keywords: Influencer Marketing, German Market, K-Beauty, Sales, Business Development, Marketing, KPI Analysis, Operational Excellence, Social Media, Microsoft Office, Google Workspace, Hubspot, Storyclash, Creativity, Results Focused, Team Collaboration

ASSUMPTION: Yepoda's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Microsoft Office (Excel, Word, etc.)
• Google Workspace (Gmail, Google Sheets, etc.)
• Hubspot
• Storyclash
• Social media platforms (Instagram, TikTok, YouTube)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for beauty and innovation
• Commitment to sustainability and quality
• Collaboration and teamwork
• Continuous learning and growth

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on achieving KPIs
• Collaborative and team-oriented
• Adaptable and comfortable with change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the German influencer landscape?
• Can you provide an example of a successful influencer marketing campaign you've managed, and how you optimized it for better results?
• How do you balance operational tasks with strategic thinking and innovation in your work?

ASSUMPTION: Candidates who demonstrate a strong understanding of Yepoda's values and a compatible work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing a large number of influencer relationships and ensuring high-sales results
• Keeping up with the fast-paced and ever-changing influencer marketing landscape
• Balancing operational tasks with strategic thinking and innovation
• Adapting to a dynamic start-up environment with flat hierarchies and rapid growth

ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on influencer marketing and requires a deep understanding of the German influencer landscape
• In comparison to other influencer marketing roles, this position offers significant growth potential and the opportunity to drive Yepoda's expansion in the German market
• Career progression may involve taking on additional responsibilities and leadership roles within the marketing department

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions.

📝 Sample Projects

• Developing and executing a quarterly influencer marketing strategy to achieve revenue growth targets
• Analyzing campaign performance and generating insights to optimize future collaborations
• Managing relationships with 50+ influencers per month, ensuring continuous collaboration and high-sales results

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Yepoda support the professional growth and development of its employees?
• What are the most significant challenges facing the influencer marketing team, and how can this role help address them?
• How does Yepoda measure the success of its influencer marketing campaigns, and what KPIs are most important?
• What is the company culture like at Yepoda, and how does this role fit into the broader organizational structure?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and preparation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've managed and how you optimized them for better results
• Follow up with the Talent Acquisition team after submitting your application, no later than one week after submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.