📌 Core Information
🔹 Job Title: Senior Influencer Marketing & Social Media Sales Expert (m/w/d)
🔹 Company: TERRITORY Influence GmbH
🔹 Location: Hamburg, München
🔹 Job Type: Full-time, Part-time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-04
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and optimization of influencer marketing approaches
- Proactive client management and creative development
- Sales and acquisition of new clients
- Representation of the agency at events and in public
ASSUMPTION: This role requires a high level of industry knowledge, strong communication skills, and sales talent. It is ideal for an experienced professional looking to drive growth and innovation in the influencer marketing space.
📋 Key Responsibilities
✅ Support existing clients in strategic planning and optimization of their influencer marketing approaches
✅ Proactively manage client relationships and develop tailored creative ideas and innovative formats with suitable influencers for existing and potential new clients
✅ Identify sales opportunities and develop acquisition strategies and creative pitches to win new business
✅ Represent the agency at events and in public as a face of the company
ASSUMPTION: This role requires a high level of multitasking, prioritization, and time management skills to balance client management, sales, and public representation responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 5 years of professional experience in an agency, social media, or media marketing environment
Required Skills:
- Excellent communication and sales skills
- Deep network in the influencer marketing world
- Passion for social media and understanding of influencer dynamics
- Creativity, engagement, and teamwork
Preferred Skills:
- Experience in a similar role or industry
- Fluency in German and English
ASSUMPTION: The ideal candidate will have a proven track record in influencer marketing, sales, and client management, as well as a strong network within the industry.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (full-time) or €30,000 - €40,000 per year (part-time), depending on experience and qualifications
Benefits:
- 30 days of vacation
- Workation opportunities in Europe
- Social engagement days
- Fitness programs and job bike
- Hybrid work model
- Workshops and training opportunities
Working Hours: 30-40 hours per week (full-time) or 15-20 hours per week (part-time)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: TERRITORY Influence is a leading influencer marketing agency that combines agency work with its own digital products to tackle communication challenges for well-known brands.
Company Size: Medium-sized (1,001-5,000 employees)
Founded: 2019 (as part of the Bertelsmann group)
Company Description:
- TERRITORY Influence offers a wide range of services, including strategy & editorial content, brands & campaigns, influencer marketing, video & audio, PR & experience, and technology & data.
- The agency works with prominent clients such as Volkswagen, Deutsche Bahn, and Haribo.
- TERRITORY Influence is headquartered in Hamburg with additional offices in Munich and other German cities.
Company Specialties:
- Influencer marketing
- Social media strategy
- Content creation and distribution
- Campaign management
- Data analysis and insights
Company Website: territory.de
ASSUMPTION: TERRITORY Influence is part of the Bertelsmann group, a global media, services, and education company with a strong focus on digital transformation and innovation.
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Influencer Marketing & Social Media Sales
Work Arrangement: Hybrid (2-3 days on-site per week, with flexible remote work options)
Growth Opportunities:
- Potential career progression to a leadership role within the influencer marketing team
- Broad exposure to various aspects of the business, fostering well-rounded professional development
- Opportunities to work with high-profile clients and contribute to innovative campaigns
ASSUMPTION: This role offers a unique blend of strategic planning, creative development, sales, and public representation, providing a strong foundation for career growth within the influencer marketing industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative offices with state-of-the-art technology and amenities
Office Location(s): Hamburg (main office), Munich
Geographic Context:
- Hamburg: A major port city in northern Germany, known for its vibrant cultural scene, historic architecture, and proximity to the Baltic Sea
- Munich: The capital of Bavaria, located in the southern part of Germany, known for its vibrant arts and culture, beautiful parks, and traditional Bavarian cuisine
Work Schedule: Flexible hours with a focus on results and productivity
ASSUMPTION: Both Hamburg and Munich offer a high quality of life, with a mix of urban and natural environments, making them attractive locations for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and a team member
- Final interview with the Head of Influencer Marketing & Social Media Sales
Key Assessment Areas:
- Industry knowledge and experience in influencer marketing
- Communication and sales skills
- Creativity and problem-solving abilities
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've worked on or ideas for potential campaigns
- Research the company and its clients to demonstrate your understanding of their business and industry
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Influencer marketing, social media, sales, client management, creative development, campaign management, market research, strategic planning, public representation
ASSUMPTION: The interview process at TERRITORY Influence is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best match for the role and the team.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Influencer marketing platforms (e.g., Grin, Upfluence)
- Project management tools (e.g., Asana, Trello)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
- Microsoft Office Suite
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role. Proficiency in German and English is also required.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Customer-centricity
- Integrity and respect
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced environment
- Results-driven and data-informed decision-making
- Strong focus on collaboration and communication
- Flexible and adaptable approach to work
- Open and inclusive culture that values diversity and inclusion
Self-Assessment Questions:
- How do you align with TERRITORY Influence's core values, and can you provide an example of how you've demonstrated each value in a previous role?
- How do you approach working in a hybrid environment, and what strategies do you use to maintain productivity and communication when working remotely?
- How do you balance multiple responsibilities, such as client management, sales, and public representation, and what prioritization strategies do you use to ensure success in each area?
ASSUMPTION: TERRITORY Influence values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to a dynamic and collaborative team environment.
⚠️ Potential Challenges
- Managing multiple responsibilities and priorities
- Balancing client management, sales, and public representation tasks
- Keeping up with the fast-paced and ever-evolving influencer marketing industry
- Working in a hybrid environment, requiring strong self-motivation and time management skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role is unique in its blend of strategic planning, creative development, sales, and public representation, making it distinct from other influencer marketing or social media management positions.
- In terms of industry-specific context, this role requires a deep understanding of the German influencer marketing landscape and strong connections within the industry.
- Career path comparison: This role can serve as a stepping stone to leadership positions within the influencer marketing industry or provide valuable experience for transitioning into a related field, such as digital marketing or communications.
ASSUMPTION: The unique blend of responsibilities and the opportunity to work with high-profile clients make this role an attractive option for experienced influencer marketing professionals looking to take their career to the next level.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for a major retail client, including target audience identification, influencer selection, campaign creation, and performance analysis
- Creating and presenting a tailored sales pitch to a potential client, highlighting the agency's unique value proposition and customizing it to the client's specific needs and goals
- Managing a team of junior influencers and supporting their growth and development, while also representing the agency at industry events and conferences
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage multiple responsibilities, work collaboratively, and drive results in a dynamic and fast-paced environment.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall structure of the influencer marketing team, and what opportunities are there for growth and development?
- What are the most challenging aspects of working in a hybrid environment, and how can I best prepare for them?
- How does the agency support the work-life balance of its employees, and what resources are available to help manage stress and maintain productivity?
- What are the most important qualities and skills for success in this role, and how can I best demonstrate them during the interview process?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've worked on or ideas for potential campaigns
- Research the company and its clients to demonstrate your understanding of their business and industry
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
