📌 Core Information
🔹 Job Title: Senior Influencer Marketing & Social Media Sales Manager (m/w/d)
🔹 Company: TERRITORY Influence GmbH
🔹 Location: Hamburg, München
🔹 Job Type: Full-time or Part-time
🔹 Category: Marketing & Sales
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and optimization of influencer marketing approaches for existing clients
- Proactive customer support and development of creative ideas and innovative formats with suitable influencers
- Expansion of the customer base through the identification of sales opportunities and the development of acquisition strategies
- Representation of the agency at trade fairs and industry events
ASSUMPTION: This role requires a high level of experience in influencer marketing and sales, as well as strong communication and networking skills. The ideal candidate will have a deep understanding of the influencer marketing landscape and a proven track record in driving sales growth.
📋 Key Responsibilities
✅ Support existing clients in the strategic planning and optimization of their influencer marketing approaches
✅ Proactive customer support, including the development of creative ideas and innovative formats with suitable influencers
✅ Expansion of the customer base through the identification of sales opportunities and the development of acquisition strategies
✅ Representation of the agency at trade fairs and industry events
✅ Active contribution to the further development and growth of the agency
ASSUMPTION: The role involves a high degree of customer interaction and requires strong communication and sales skills. The ideal candidate will have a proven track record in driving sales growth and a deep understanding of the influencer marketing landscape.
🎯 Required Qualifications
Education: Not specified
Experience: At least 5 years of experience in an agency, social media, or media marketing environment
Required Skills:
- Excellent communication skills and sales talent
- Deep network in the influencer marketing world, both on the customer and agency side
- Passion for social media and comprehensive knowledge of the influencer landscape
- Creativity, engagement, teamwork, and a high degree of self-motivation
Preferred Skills:
- Experience in the media industry or in media marketing
- Knowledge of the German media landscape
ASSUMPTION: The role requires a high degree of experience in influencer marketing and sales, as well as strong communication and networking skills. The ideal candidate will have a proven track record in driving sales growth and a deep understanding of the influencer marketing landscape.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (full-time) or €30,000 - €40,000 per year (part-time) (Estimated based on industry standards for a senior role in Germany)
Benefits:
- 30 days of vacation
- Workation opportunity (2 weeks per year in Europe)
- Social engagement days (2 days per year)
- Fitness programs and job bike
- Hybrid work model (flexible work arrangement)
- Workshops and training opportunities
Working Hours: 30 - 40 hours per week (full-time) or 15 - 20 hours per week (part-time)
ASSUMPTION: The estimated salary range is based on industry standards for a senior role in Germany. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Influencer Marketing & Social Media Sales
Company Size: Medium-sized (1,001-5,000 employees)
Founded: 2019
Company Description:
- TERRITORY Influence is a leading influencer marketing agency that combines strategic planning, creative ideation, and data-driven insights to deliver effective campaigns for its clients
- The agency works with a wide range of brands, including Volkswagen, Deutsche Bahn, and Haribo, to create innovative and engaging influencer marketing campaigns
- TERRITORY Influence is part of the Bertelsmann group, a global media, services, and education company
Company Specialties:
- Influencer Marketing
- Social Media Sales
- Campaign Management
- Strategic Planning
- Creative Ideation
Company Website: territory.de
ASSUMPTION: TERRITORY Influence is a well-established agency with a strong track record in the influencer marketing industry. The company's expertise and resources make it an attractive employer for experienced professionals in the field.
📊 Role Analysis
Career Level: Senior
Reporting Structure: The role reports directly to the management team of TERRITORY Influence
Work Arrangement: Hybrid (combination of on-site and remote work)
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the agency
- Opportunities to work on high-profile campaigns for major brands
- Access to professional development and training opportunities
ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and work on high-profile campaigns.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Hamburg and Munich
Office Location(s): Hamburg (Innenstadt) and Munich (Osten)
Geographic Context:
- Hamburg: Vibrant city with a strong cultural scene and a growing tech industry
- Munich: Thriving economic hub with a high quality of life and numerous job opportunities
Work Schedule: Flexible hours with a focus on results and outcomes
ASSUMPTION: The role offers a flexible work arrangement with a focus on results and outcomes. The ideal candidate will be self-motivated and able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site interview with the management team
- Final decision and job offer
Key Assessment Areas:
- Communication and presentation skills
- Sales and negotiation skills
- Knowledge of the influencer marketing landscape
- Creativity and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer marketing campaigns you have worked on
- Research the company and its clients to demonstrate your understanding of the industry
ATS Keywords: Influencer Marketing, Social Media Sales, Campaign Management, Strategic Planning, Creative Ideation, Sales, Communication, Negotiation
ASSUMPTION: The application process is designed to assess the candidate's communication, sales, and strategic thinking skills, as well as their knowledge of the influencer marketing landscape.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The role requires proficiency in social media platforms, CRM software, project management tools, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Customer-centricity
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and outcome-focused
- Flexible and adaptable
Self-Assessment Questions:
- How do you align with TERRITORY Influence's values, particularly creativity and innovation?
- How comfortable are you working in a dynamic and fast-paced environment?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: The ideal candidate will be a strong cultural fit with TERRITORY Influence, demonstrating a high degree of creativity, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing a high volume of client relationships and projects
- Keeping up with the rapidly evolving influencer marketing landscape
- Balancing sales targets and client satisfaction
- Working in a hybrid environment with both on-site and remote team members
ASSUMPTION: The role presents several challenges, including managing a high volume of client relationships, keeping up with industry trends, and balancing sales targets and client satisfaction in a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other influencer marketing roles, this position places a greater emphasis on sales and business development
- In contrast to traditional media sales roles, this position requires a deep understanding of the influencer marketing landscape and a strong creative component
- Career progression in this role may lead to management or entrepreneurial opportunities within the agency
ASSUMPTION: The role offers a unique blend of sales, business development, and creative responsibilities, with potential for career progression to management or entrepreneurial opportunities.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign for a major consumer brand, driving significant engagement and sales
- Identifying and securing new business opportunities through proactive outreach and creative pitch development
- Managing a team of account managers to deliver exceptional client service and drive growth for a portfolio of influencer marketing clients
ASSUMPTION: The role involves a mix of strategic planning, creative ideation, and sales and account management responsibilities, with a focus on driving growth and delivering exceptional client service.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the agency support the professional development and growth of its employees?
- What is the team structure and dynamic for this role?
- How does the agency approach work-life balance for its employees?
- What are the key challenges facing the agency in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: The interview questions are designed to provide insight into the role's priorities, the agency's culture, and the challenges facing the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in influencer marketing, sales, and strategic planning
- Prepare examples of successful influencer marketing campaigns you have worked on, demonstrating your creativity and strategic thinking
- Research the company and its clients to demonstrate your understanding of the industry and the agency's focus
- Follow up with the hiring manager, Lilith Haak, one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
