📌 Core Information
🔹 Job Title: Senior Influencer Marketing & Social Media Sales Manager (m/w/d)
🔹 Company: TERRITORY Influence GmbH
🔹 Location: Hamburg, München
🔹 Job Type: Full-time, Part-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and optimization of influencer marketing approaches for existing clients
- Proactive client management and development of tailored creative ideas and innovative formats with suitable influencers
- Sales and acquisition of new clients through identification of sales opportunities and creative pitches
- Representation of the agency at public events and as a public figure
ASSUMPTION: This role requires a high level of experience in influencer marketing and sales, as well as strong communication and networking skills. The position involves both strategic planning and creative development, as well as public representation and client acquisition.
📋 Key Responsibilities
✅ Support existing clients in strategic planning and optimization of their influencer marketing approaches
✅ Proactively manage client relationships and develop tailored creative ideas and innovative formats with suitable influencers for both existing and potential new clients
✅ Identify sales opportunities and develop acquisition strategies and creative pitches to acquire new clients
✅ Represent the agency at public events and as a public figure
ASSUMPTION: The role requires a balance of strategic thinking, creativity, and strong communication skills to effectively manage client relationships and drive sales growth.
🎯 Required Qualifications
Education: Not specified
Experience: At least 5 years of professional experience in an agency, social media, or media marketing environment
Required Skills:
- Excellent communication skills and sales talent
- Deep network in the influencer marketing world
- Passion for social media and comprehensive knowledge of the influencer landscape
- Creativity, engagement, teamwork, and self-responsibility
Preferred Skills:
- Experience in a similar role or industry
- Fluency in German and English
ASSUMPTION: Given the role's focus on client management, sales, and public representation, strong communication skills and sales talent are essential. A deep network in the influencer marketing world is also crucial for success in this position.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (estimate based on industry standards for a senior role in influencer marketing and sales)
Benefits:
- 30 days of vacation
- Workation opportunities in Europe
- Social engagement days
- Fitness programs and job bike
- Hybrid work model
- Workshops and training opportunities
Working Hours: 40 hours per week (full-time) or 30 hours per week (part-time)
ASSUMPTION: The estimated salary range is based on industry standards for a senior role in influencer marketing and sales. The benefits package is designed to promote work-life balance, professional development, and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Influencer Marketing & Social Media Sales
Company Size: Medium (1,001-5,000 employees)
Founded: 2019
Company Description:
- TERRITORY Influence is a leading influencer marketing agency that combines strategic planning, creative development, and sales expertise to drive results for its clients
- The agency works with a wide range of brands, including Volkswagen, Deutsche Bahn, and Haribo, to create and execute effective influencer marketing campaigns
- TERRITORY Influence is part of the TERRITORY AGENCY, which offers a range of communication services, including strategy & editorial content, brands & campaigns, video & audio, PR & experience, and technology & data
Company Specialties:
- Influencer Marketing
- Social Media Sales
- Campaign Management
- Client Acquisition
- Public Relations
Company Website: territory.de
ASSUMPTION: TERRITORY Influence is a well-established influencer marketing agency with a strong track record of success. The company's expertise in strategic planning, creative development, and sales makes it an attractive employer for professionals in the influencer marketing and social media sales fields.
📊 Role Analysis
Career Level: Senior
Reporting Structure: The role reports directly to the management team of TERRITORY Influence
Work Arrangement: Hybrid (a mix of remote and on-site work)
Growth Opportunities:
- Potential to take on a leadership role within the agency
- Opportunities to work on high-profile campaigns for major brands
- Chance to develop and implement innovative influencer marketing strategies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on leadership responsibilities and work on high-profile campaigns for major brands.
🌍 Location & Work Environment
Office Type: Modern, collaborative offices in Hamburg and Munich
Office Location(s): Hamburg, München
Geographic Context:
- Hamburg: A major city in northern Germany with a vibrant cultural scene and strong economic ties to the media and technology industries
- München: The capital of the German state of Bavaria, known for its rich history, vibrant culture, and strong economy
Work Schedule: Flexible hours with a focus on results and productivity
ASSUMPTION: The offices in Hamburg and Munich provide modern, collaborative work environments that foster creativity and productivity. The flexible work schedule allows employees to balance their work and personal lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Communication skills and sales talent
- Knowledge of the influencer marketing landscape
- Creativity and strategic thinking
- Ability to work collaboratively in a team environment
Application Tips:
- Highlight relevant experience in influencer marketing, social media sales, or a related field
- Demonstrate strong communication skills and sales talent in your resume and cover letter
- Showcase your knowledge of the influencer marketing landscape and your creativity in your application materials
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Influencer Marketing, Social Media Sales, Client Management, Campaign Development, Strategic Planning, Public Relations, Communication Skills, Sales Talent, Creative Development
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to highlight your relevant experience, strong communication skills, and sales talent in your application materials.
🛠️ Tools & Technologies
- Social media platforms (e.g., Instagram, TikTok, YouTube)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The role requires proficiency in social media platforms, CRM software, project management tools, and design tools to effectively manage client relationships, develop creative campaigns, and drive sales growth.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Customer-centricity
- Continuous learning and improvement
Work Style:
- Results-driven and focused on achieving client goals
- Creative and innovative in approach
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a deep understanding of the influencer marketing landscape and strong communication skills?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you passionate about creating innovative, effective influencer marketing campaigns for clients?
ASSUMPTION: TERRITORY Influence values creativity, innovation, collaboration, and customer-centricity. Candidates who are results-driven, creative, collaborative, and adaptable are likely to be a good fit for the company culture.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple client projects simultaneously
- The influencer marketing landscape is constantly evolving, requiring continuous learning and adaptation
- The role may involve travel to attend industry events and meet with clients
- The hybrid work arrangement may present challenges in maintaining work-life balance
ASSUMPTION: The role may present challenges in managing multiple client projects, adapting to a changing landscape, and maintaining work-life balance in a hybrid work arrangement.
📈 Similar Roles Comparison
- This role is similar to a Senior Social Media Manager or Senior Marketing Manager with a focus on influencer marketing and sales
- Influencer marketing is a growing field with strong demand for experienced professionals
- Career paths in this field may lead to leadership roles, such as Director of Influencer Marketing or Chief Marketing Officer
ASSUMPTION: This role is similar to other senior marketing roles with a focus on influencer marketing and sales. The field is growing, and career paths may lead to leadership roles in the future.
📝 Sample Projects
- Developing and executing an influencer marketing campaign for a major brand launch
- Identifying and acquiring new clients through creative pitches and sales presentations
- Managing a team of junior influencers and supporting their growth and development
ASSUMPTION: Sample projects for this role may include developing and executing influencer marketing campaigns, acquiring new clients, and managing teams of junior influencers.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does the agency support the professional development of its employees?
- What is the team structure and dynamic within the agency?
- How does the agency approach diversity, equity, and inclusion in its influencer marketing campaigns?
- What are the growth opportunities for this role within the agency?
ASSUMPTION: Asking these questions during the interview can help you better understand the role, the team, and the company culture, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application portal
- Tailor your resume and cover letter to highlight your relevant experience, strong communication skills, and sales talent
- Prepare examples of your past influencer marketing campaigns or sales successes to showcase your skills and achievements
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
- If selected for the final round, be prepared to present your ideas for innovative influencer marketing campaigns or sales strategies
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
