📌 Core Information
🔹 Job Title: Senior Influencer Marketing Specialist
🔹 Company: Lovevery
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Building brand awareness and driving growth through influencer partnerships
- Identifying, connecting with, and nurturing relationships with prominent influencers
- Managing influencer communications, tracking social posts, and analyzing results
- Collaborating with cross-functional teams to create scalable influencer management processes
- Leveraging data-driven insights to make informed decisions and optimize performance
ASSUMPTION: This role requires a strong understanding of the parenting community on social media and the ability to connect authentically with influencers.
📋 Key Responsibilities
✅ Source and vet influencers aligned with Lovevery's brand values and the parenting space
✅ Manage all influencer communications, from initial outreach to long-term relationship building
✅ Stay updated on celebrity and influencer life events to connect with them authentically
✅ Maintain an organized internal database of influencer relationships and provide regular updates
✅ Develop and manage influencer affiliate programs using tools such as Grin
✅ Help drive the success of TikTok Shop affiliate initiatives by identifying growth opportunities
✅ Secure creators for organic and paid social channels, negotiating deals for content creation and whitelisting
✅ Monitor influencer activity, track key KPIs, and source/tag UGC for use across Lovevery’s platforms
✅ Create and present analytical reports on social media activity, influencer performance, and ROI
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree required
Experience: 3-4 years in marketing for a childhood, lifestyle, or fashion brand
Required Skills:
- Proven experience with influencer affiliate programs and tools like Grin
- Knowledge of paid social tactics such as boosting and whitelisting content
- Background in influencer seeding programs; TikTok Shop affiliate program experience is a plus
- Exceptional organizational and project management skills
- Customer-facing experience and strong relationship management abilities
- In-depth understanding of social analytics, listening tools, and marketing platforms
Preferred Skills:
ASSUMPTION: Candidates with a passion for parenthood and early childhood development will be more likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $48,000 to $55,000 per year (based on market data and other factors)
Benefits:
- Competitive salary, benefits, and stock option package
- 3 weeks PTO in year 1 + 14 paid holidays
- 4 months maternity leave and 2 months parental leave
- Any equipment needed to get the job done!
- Free/discounted Lovevery products
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Education, specifically focused on early childhood development
Company Size: 51-200 employees (Small to Medium-sized)
Founded: 2017 (8 years in operation)
Company Description:
- Lovevery is a fast-growing digitally native brand co-founded by successful serial entrepreneurs
- Based in Boise, Idaho, with multinational teams based in Amsterdam and Hong Kong
- Serves more than thirty markets worldwide, supporting families with stage-based play essentials for children and multi-channel content for parents
Company Specialties:
- Early learning programs and play kits
- Multi-channel content for parents
- Global expansion and market penetration
Company Website: lovevery.com
ASSUMPTION: Lovevery's focus on early childhood development and global expansion creates unique opportunities for growth and impact in this role.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and impact
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams
Work Arrangement: Remote work with flexible hours, allowing for a better work-life balance
Growth Opportunities:
- Potential to grow into a management role as the team expands
- Opportunity to make a significant impact on the company's growth and revenue
- Chance to develop and refine influencer marketing strategies tailored to Lovevery's unique brand
ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): United States (with multinational teams based in Amsterdam and Hong Kong)
Geographic Context:
- Lovevery's global headquarters is in Boise, Idaho, USA
- The company serves more than thirty markets worldwide, with a strong focus on the United States
- Remote work allows for a flexible work environment and better work-life balance
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones
ASSUMPTION: The remote work arrangement allows for a more flexible and inclusive work environment, attracting a diverse pool of candidates.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Take-home assignment or case study to assess problem-solving skills
- Final interview with key stakeholders
Key Assessment Areas:
- Understanding of the parenting community on social media
- Ability to connect authentically with influencers
- Strong organizational and project management skills
- Data-driven decision-making and analytical skills
- Communication and relationship management abilities
Application Tips:
- Highlight relevant experience in influencer marketing and affiliate programs
- Demonstrate a deep understanding of the parenting community on social media
- Showcase strong organizational skills and attention to detail in your resume and cover letter
- Prepare thoughtful questions about Lovevery's brand and influencer marketing strategies
ATS Keywords: Influencer Marketing, Social Media, Affiliate Programs, Grin, TikTok Shop, Parenting Community, Brand Awareness, Data-Driven, Goal-Oriented, Brand-Savvy, Organizational Skills, Relationship Management, Social Analytics
ASSUMPTION: Lovevery's hiring process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving and communication abilities.
🛠️ Tools & Technologies
- Grin (influencer affiliate program management)
- Social media platforms (Instagram, YouTube, TikTok, Facebook, etc.)
- Social analytics and listening tools
- Marketing platforms (e.g., Hootsuite, Buffer, Sprout Social)
ASSUMPTION: Lovevery uses industry-standard tools and technologies to manage influencer marketing campaigns and track performance.
👔 Cultural Fit Considerations
Company Values:
- Passion for early childhood development
- Authenticity and connection with the parenting community
- Data-driven decision-making and continuous improvement
- Collaboration and cross-functional teamwork
Work Style:
- Remote work with flexible hours
- Strong focus on results and performance metrics
- Continuous learning and professional development
- Collaborative and inclusive team environment
Self-Assessment Questions:
- Do you have a genuine passion for early childhood development and the parenting community?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative and inclusive team environment?
- Are you data-driven and committed to continuous improvement?
ASSUMPTION: Lovevery values candidates who align with their mission and company values, fostering a strong cultural fit within the organization.
⚠️ Potential Challenges
- Managing multiple influencer relationships and campaigns simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing the need for authenticity with the desire to drive revenue and growth
- Adapting to a remote work environment and managing time effectively
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on influencer marketing and affiliate programs
- While the role requires strong analytical skills, it also emphasizes authentic connection and relationship-building with influencers
- This role offers the opportunity to make a significant impact on Lovevery's growth and revenue through strategic influencer partnerships
ASSUMPTION: This role is unique in its focus on influencer marketing and offers a distinct set of challenges and opportunities compared to other marketing positions.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for Lovevery's product launch
- Identifying and securing high-profile influencers for a brand awareness campaign
- Analyzing and optimizing the performance of influencer partnerships to maximize ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning to tactical execution and optimization.
❓ Key Questions to Ask During Interview
- How does Lovevery approach authenticity and connection with the parenting community on social media?
- What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns at Lovevery?
- How does Lovevery support the professional development and growth of its marketing team members?
- What is the expected timeline for onboarding and ramping up in this role?
- How does Lovevery collaborate with cross-functional teams to create integrated marketing campaigns?
ASSUMPTION: These questions are designed to assess Lovevery's approach to influencer marketing, company culture, and professional development opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in influencer marketing and affiliate programs
- Prepare thoughtful questions about Lovevery's brand and influencer marketing strategies for the interview
- Follow up with Lovevery one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
