Senior International Marketing Manager

📌 Core Information

🔹 Job Title: Senior International Marketing Manager

🔹 Company: Vitabiotics

🔹 Location: London, NW2 7HF

🔹 Job Type: Full-Time, On-site

🔹 Category: Wellness and Fitness Services

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing international brand strategies in the B2B and B2B2C space
• Collaborating with internal departments to create and track marketing plans
• Building and maintaining relationships with key opinion leaders (KOLs), agencies, and influencers
• Gathering and acting on competitor insights
• Leading a team of talented marketeers to support campaigns and activities

ASSUMPTION: This role requires a strategic mindset, cultural understanding, and strong project management skills to succeed in the global marketing landscape.

📋 Key Responsibilities

✅ Create and execute international brand strategies in liaison with distribution partners

✅ Work closely with internal departments to ensure short and long-term plans are created, tracked, and adjusted

✅ Create and implement a range of marketing and training tools while sharing best practices

✅ Build and maintain relationships with KOLs, agencies, and other influencers

✅ Gather and act on competitor insights

✅ Provide input to financial forecasts, control budgets, and monitor pricing

✅ Build a team of talented marketeers to support campaigns and activities

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership and communication skills.

🎯 Required Qualifications

Education: Educated to degree level or equivalent

Experience: Extensive years of experience in a similar role

Required Skills:

• Strategic and Analytical Skills
• Marketing & Communication Skills
• Project Management & Operational Skills
• Business Acumen
• Leadership & Collaboration

Preferred Skills:

• Business Degree or similar with MBA
• Experience of budgeting, financial control, and negotiation

ASSUMPTION: A strong understanding of different cultures and regions is crucial for success in this role.

💰 Compensation & Benefits

Salary Range: £60,000 per annum

Benefits:

• Competitive Annual Leave Package (24 days plus bank holidays)
• Bupa Dental Cover
• 50% Staff Discount on All Vitabiotics Products
• Staff Skills Training
• Health and Wellbeing Programme
• Pension Contributions
• Sick Pay Support
• Free Onsite Parking
• Enhanced Maternity or Paternity Leave
• Company Events
• Fresh Fruit and Snacks
• 2 Charity Days a Year
• Free EV Charging Station

Working Hours: Monday – Friday 9:00am – 6:00pm + 1 hour lunch break

ASSUMPTION: The salary range provided is based on industry standards for a senior marketing role in London.

📌 Applicant Insights

🔍 Company Context

Industry: Vitabiotics operates in the wellness and fitness services industry, focusing on nutritional healthcare products.

Company Size: Vitabiotics is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: Vitabiotics was founded in 1971 and has since become the UK’s No.1 vitamin company, exporting to over 100 countries.

Company Description:

• Vitabiotics has pioneered advances in nutritional healthcare for 45 years
• Committed to human health and research, with a unique portfolio of products
• Well-known brands include Pregnacare, Wellman, and Wellwoman

Company Specialties:

• Vitamin and supplement production
• Clinical research and innovation
• Global marketing and distribution

Company Website: http://www.vitabiotics.com

ASSUMPTION: Vitabiotics' commitment to innovation and research makes it an attractive employer for candidates seeking a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: Senior-level position, offering the opportunity to lead global marketing initiatives and build a team

Reporting Structure: This role reports directly to the Head of Marketing and oversees a team of marketeers

Work Arrangement: On-site, with the possibility of occasional remote work for meetings and events

Growth Opportunities:

• Potential to expand the team and take on more responsibilities
• Opportunities to work on new product launches and innovative campaigns
• Possibility to progress to a director-level role in the future

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a lasting impact on the company's global marketing strategy.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): London, NW2 7HF

Geographic Context:

• London offers a vibrant and multicultural work environment
• Easy access to public transportation and amenities
• Close proximity to various cultural attractions and entertainment options

Work Schedule: Monday – Friday, with flexible working hours and the possibility of occasional weekend work for events

ASSUMPTION: The London office provides a dynamic and engaging work environment, with easy access to various amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• First-round interview with the hiring manager
• Second-round interview with the team or other stakeholders
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cultural understanding and adaptability
• Leadership and team management abilities
• Communication and presentation skills

Application Tips:

• Highlight your international marketing experience and cultural awareness
• Tailor your resume to emphasize relevant skills and accomplishments
• Prepare examples of successful global marketing campaigns you've led
• Demonstrate your understanding of the vitamin and supplement industry

ATS Keywords: International Marketing, Global Brand Strategy, B2B, B2B2C, KOL, Competitor Analysis, Team Leadership, Marketing Campaigns

ASSUMPTION: Vitabiotics uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the visibility of your application.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and research-driven approach
• Collaboration and teamwork
• Customer focus and quality

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Results-driven and entrepreneurial mindset

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative work environment?
• Are you comfortable working with diverse teams and cultures?
• Do you have a proven track record of delivering results in a global marketing role?

ASSUMPTION: Vitabiotics values candidates who are innovative, collaborative, and results-driven, with a strong cultural understanding and adaptability.

⚠️ Potential Challenges

• Managing multiple stakeholders and distribution partners in different regions
• Adapting marketing strategies to diverse cultural contexts
• Balancing short-term goals with long-term strategic planning
• Keeping up with the fast-paced and ever-evolving marketing landscape

ASSUMPTION: These challenges can be overcome by leveraging strong leadership, communication, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to a Global Marketing Manager or International Marketing Director position in other companies
• However, Vitabiotics' focus on innovation and research sets it apart from competitors
• Career progression opportunities may vary depending on the company's size and structure

ASSUMPTION: While similar roles may exist in other companies, Vitabiotics' unique focus on innovation and research makes it an attractive employer for marketing professionals.

📝 Sample Projects

• Developing and executing a global marketing campaign for a new product launch
• Conducting market research and competitor analysis in a specific region
• Building and maintaining relationships with key opinion leaders (KOLs) in the industry

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of the Senior International Marketing Manager role at Vitabiotics.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as NPD and Sales?
• What are the most challenging aspects of working in international marketing for this company?
• How does Vitabiotics support the professional development and growth of its employees?
• What is the company's approach to work-life balance for this role?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your international marketing experience and cultural awareness
• Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of successful global marketing campaigns you've led
• Follow up with the hiring manager within a week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.