Senior KOL Growth Marketer - (Chinese Speaker)

BitMEX

Full-time

Remote

Worldwide

📌 Core Information

🔹 Job Title: Senior KOL Growth Marketer - (Chinese Speaker)

🔹 Company: BitMEX

🔹 Location: Remote - Asia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

Strategic KOL acquisition and management to drive user growth
Cross-functional collaboration with product, sales, and legal teams
Creativity and innovation in growth hacking and digital marketing
Proven negotiation skills and ability to close deals with external partners
Excellent communication skills in English and Chinese

ASSUMPTION: This role requires a strategic thinker with a strong background in crypto and digital marketing, as well as exceptional communication skills in English and Chinese.

📋 Key Responsibilities

✅ Strategically identify, research, and acquire new Key Opinion Leaders (KOLs) and influencers across various platforms within the cryptocurrency ecosystem.

✅ Negotiate favorable deals and contracts with KOLs, effectively overcoming objections to secure high-impact partnerships.

✅ Develop product/brand positioning and messaging tailored for KOL activations, ensuring these are integrated into relevant marketing materials to support product launches/updates and highlight their features and benefits.

✅ Design and execute integrated KOL-driven campaigns from strategy and brief, through execution, performance measurement, and effectiveness reporting.

✅ Manage and optimize ongoing KOL relationships, continuously monitoring their performance against key metrics (e.g., trading volume, user conversions, engagement rates) and providing regular performance reports.

✅ Ensure timely execution of planned campaigns in all targeted channels and follow up with measurement of those campaigns.

✅ Ensure marketing materials produced by different parties, including KOLs, are consistent with the campaign’s messaging and brand guidelines.

✅ Stay updated on emerging trends, competitor landscape, community feedback, and best practices in exchange products, growth hacking, and digital marketing, with a specific focus on influencer and KOL marketing.

ASSUMPTION: This role requires a proactive and strategic approach to KOL management, with a strong focus on performance measurement and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of proven experience in growth hacking or performance marketing, specifically within the crypto industry, with a focus on KOL/influencer acquisition and management

Required Skills:

Proven experience working in the crypto trading space
Excellent written and verbal communication skills in English and Chinese
Strong negotiation skills and objection handling
In-depth knowledge of product/brand campaigns and KOL-driven growth strategies
Ability to work collaboratively with cross-functional teams
Passion for innovation, growth hacking, and staying ahead of industry trends in crypto and digital marketing

Preferred Skills:

Basic graphic design skills
Familiarity with crypto derivatives trading and products

ASSUMPTION: Given the specific requirements of this role, candidates with a strong background in crypto and digital marketing, as well as exceptional communication skills in English and Chinese, will be most successful.

💰 Compensation & Benefits

Salary Range: $150,000 - $250,000 per year (based on industry standards for senior roles in crypto marketing)

Benefits:

Work from home to help you find the perfect balance between work, family, and personal life
Paid holidays and leave so you won’t miss out on any important events
Team building and offsite events to bring our global team closer
Beyond Border Remote Working policy, allowing you to work away from your home country
Option to choose to be paid in fiat or crypto, providing the flexibility to shape your financial freedom

Working Hours: Full-time (40 hours per week) with flexible arrangements for remote contract talents

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior roles in crypto marketing. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically cryptocurrency derivatives exchange

Company Size: Mid-size (51-200 employees) with a global presence

Founded: 2014, with headquarters in Eden Island, Mahé

Company Description:

BitMEX is the leading crypto derivatives exchange, providing professional crypto traders with a platform that caters to their needs with low latency, deep liquidity, and unmatched reliability
BitMEX was also one of the first exchanges to publish their on-chain Proof of Reserves and Proof of Liabilities data, demonstrating a commitment to transparency and user safety
The company offers a dynamic environment that blends intense work, a vibrant culture, and diversity, actively recruiting across time zones to meet growing demands and attract top global talent

Company Specialties:

Bitcoin and cryptocurrency trading
Trading and financial technology
Derivatives and financial services
Cryptocurrency and digital asset exchange

Company Website: www.bitmex.com

ASSUMPTION: BitMEX is a leading player in the crypto derivatives exchange industry, with a strong focus on user safety, transparency, and innovation.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity for growth and leadership within the growth marketing team

Reporting Structure: This role reports directly to the Head of Growth Marketing, with potential for cross-functional collaboration with product, sales, legal, and other marketing teams

Work Arrangement: Remote OK, with flexible arrangements for remote contract talents, including work from home, paid holidays, team building events, and the Beyond Border Remote Working policy

Growth Opportunities:

Potential to lead and grow the KOL marketing team as the company expands its user base and product offerings
Opportunities to work on high-impact projects and campaigns that drive user growth and engagement
Possibility to gain exposure to various aspects of the business, including product development, sales, and user acquisition strategies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead and grow the KOL marketing team and gain exposure to various aspects of the business.

🌍 Location & Work Environment

Office Type: Remote, with occasional team-building events and offsite gatherings

Office Location(s): Eden Island, Mahé (headquarters), with team members located across Asia and other regions

Geographic Context:

Eden Island, Mahé is a tropical island in the Indian Ocean, offering a unique work environment with a blend of local culture and global business
The company has a strong presence in Asia, with team members located across the region and beyond
The role requires a deep understanding of the Asian crypto market and the ability to work effectively with local KOLs and influencers

Work Schedule: Flexible, with core hours aligned with the Asia time zone to facilitate collaboration and communication with the global team

ASSUMPTION: This role requires a strong understanding of the Asian crypto market and the ability to work effectively with local KOLs and influencers, as well as the ability to collaborate and communicate with a global team.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening with the HR team
Technical assessment and case study presentation
Final round interviews with the hiring manager and relevant team members
Background and reference checks

Key Assessment Areas:

Cultural fit and alignment with BitMEX's values and work environment
Strategic thinking and problem-solving skills
Communication and negotiation skills, with a focus on English and Chinese proficiency
Industry knowledge and understanding of crypto and digital marketing trends
Portfolio and case study presentation, demonstrating relevant experience and achievements

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on KOL acquisition, management, and growth hacking strategies
Prepare a portfolio or case study demonstrating your ability to execute successful KOL-driven campaigns and drive user growth
Be ready to discuss your understanding of the Asian crypto market and your approach to working with local KOLs and influencers
Practice your communication and negotiation skills, with a focus on English and Chinese proficiency

ATS Keywords: KOL acquisition, influencer marketing, crypto trading, digital marketing, growth hacking, negotiation skills, communication skills, Chinese language, English language

ASSUMPTION: The interview process for this role will focus on assessing the candidate's cultural fit, strategic thinking, communication skills, and industry knowledge, with a strong emphasis on English and Chinese proficiency.

🛠️ Tools & Technologies

Social media platforms (e.g., WeChat, Weibo, Twitter)
KOL and influencer marketing platforms (e.g., Grin, Upfluence)
Campaign management tools (e.g., Hootsuite, Buffer)
Analytics and reporting tools (e.g., Google Analytics, Tableau)
Project management tools (e.g., Asana, Trello)
Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: This role requires proficiency in various social media platforms, KOL and influencer marketing tools, campaign management, analytics, and design software, as well as the ability to adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

Innovation and continuous improvement
Collaboration and teamwork
Transparency and accountability
User-centric approach
Global mindset and diversity

Work Style:

Agile and adaptable, with a focus on quick decision-making and execution
Data-driven and analytical, with a strong emphasis on performance measurement and optimization
Creative and innovative, with a willingness to take calculated risks and experiment with new strategies
Collaborative and team-oriented, with a focus on cross-functional collaboration and knowledge sharing

Self-Assessment Questions:

How do you align with BitMEX's values, particularly innovation, collaboration, and transparency?
How do you approach working with local KOLs and influencers in the Asian crypto market?
How do you balance data-driven decision-making with creative and innovative strategies?
How do you ensure effective collaboration and communication with a global team, particularly in a remote work environment?

ASSUMPTION: Candidates who demonstrate a strong alignment with BitMEX's values, a deep understanding of the Asian crypto market, and exceptional communication skills in English and Chinese will be most successful in this role.

⚠️ Potential Challenges

Navigating the complex and evolving landscape of the Asian crypto market
Building and maintaining effective relationships with local KOLs and influencers
Managing the performance of KOL-driven campaigns and optimizing for maximum impact
Balancing the demands of a global role with a remote work arrangement
Adapting to the fast-paced and dynamic nature of the crypto industry

ASSUMPTION: This role presents unique challenges and opportunities, requiring a proactive and strategic approach to KOL management, performance optimization, and global collaboration.

📈 Similar Roles Comparison

Unlike traditional marketing roles, this position requires a strong focus on KOL acquisition, management, and growth hacking strategies, with a specific emphasis on the Asian crypto market
While similar roles may exist in other industries, the unique aspects of the crypto market and BitMEX's global presence make this role distinct
Candidates with experience in crypto and digital marketing, as well as exceptional communication skills in English and Chinese, will find this role particularly appealing and well-suited to their skillset

ASSUMPTION: This role offers a unique opportunity for candidates with a strong background in crypto and digital marketing, as well as exceptional communication skills in English and Chinese, to drive user growth and engagement in the dynamic and evolving crypto market.

📝 Sample Projects

Developing and executing a targeted KOL campaign to drive user acquisition and engagement in the Southeast Asian market
Negotiating and securing partnerships with high-impact KOLs in the Chinese crypto community to promote a new product launch
Designing and implementing a KOL-driven referral program to incentivize user referrals and drive organic growth

ASSUMPTION: These sample projects demonstrate the strategic and creative approach required to successfully execute KOL-driven campaigns and drive user growth in the crypto market.

❓ Key Questions to Ask During Interview

How does BitMEX approach KOL acquisition and management in the Asian crypto market, and how can I contribute to these efforts?
What are the key performance indicators (KPIs) used to measure the success of KOL-driven campaigns, and how are these tracked and optimized?
How does BitMEX foster a culture of innovation and continuous improvement, particularly in the growth marketing team?
What opportunities exist for growth and leadership within the KOL marketing team, and how does BitMEX support the professional development of its employees?
How does BitMEX balance the demands of a global role with a remote work arrangement, and what resources are provided to support remote employees?

ASSUMPTION: Asking these key questions during the interview will help candidates better understand the role's requirements, BitMEX's approach to KOL marketing, and the company's culture and work environment.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the BitMEX careers page
Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on KOL acquisition, management, and growth hacking strategies
Prepare a portfolio or case study demonstrating your ability to execute successful KOL-driven campaigns and drive user growth
Be ready to discuss your understanding of the Asian crypto market and your approach to working with local KOLs and influencers
Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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