📌 Core Information
🔹 Job Title: Senior KOL Growth Marketer - (Korean Speaker)
🔹 Company: BitMEX
🔹 Location: Remote - Asia
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Identifying and acquiring new Key Opinion Leaders (KOLs) in the crypto trading space
- Negotiating favorable deals and contracts with KOLs
- Developing product/brand positioning and messaging tailored for KOL activations
- Designing and executing integrated KOL-driven campaigns
- Managing and optimizing ongoing KOL relationships
- Staying updated on emerging trends, competitor landscape, and best practices in crypto and digital marketing
ASSUMPTION: This role requires a strategic thinker with strong negotiation skills, a proven ability to overcome challenges, and expertise in managing KOL performance to meet ambitious growth targets.
📋 Key Responsibilities
✅ Strategically identify, research, and acquire new Key Opinion Leaders (KOLs) and influencers across various platforms within the cryptocurrency ecosystem
✅ Negotiate favorable deals and contracts with KOLs, effectively overcoming objections to secure high-impact partnerships
✅ Develop product/brand positioning and messaging tailored for KOL activations, ensuring these are integrated into relevant marketing materials to support product launches/updates and highlight their features and benefits
✅ Design and execute integrated KOL-driven campaigns from strategy and brief, through execution, performance measurement, and effectiveness reporting
✅ Manage and optimize ongoing KOL relationships, continuously monitoring their performance against key metrics (e.g., trading volume, user conversions, engagement rates) and providing regular performance reports
✅ Ensure timely execution of planned campaigns in all targeted channels and follow up with measurement of those campaigns
✅ Ensure marketing materials produced by different parties, including KOLs, are consistent with the campaign’s messaging and brand guidelines
✅ Stay updated on emerging trends, competitor landscape, community feedback, and best practices in exchange products, growth hacking, and digital marketing, with a specific focus on influencer and KOL marketing
ASSUMPTION: The role involves a high level of autonomy and requires strong project management skills to coordinate multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of proven experience in growth hacking or performance marketing, specifically within the crypto industry, with a focus on KOL/influencer acquisition and management
Required Skills:
- Proven experience in crypto trading space
- Excellent negotiation skills
- Strong objection handling skills
- In-depth knowledge of product/brand campaigns and KOL leveraging
- Exceptional creativity and strategic thinking
- Excellent written and verbal communication skills in English and Korean
- Ability to work collaboratively with cross-functional teams
- Passion for innovation, growth hacking, and staying ahead of industry trends
- Basic graphic design skills
Preferred Skills:
- Familiarity with BitMEX or other crypto exchanges
- Experience working remotely in a global team
ASSUMPTION: The ideal candidate will have a strong understanding of the crypto trading space and a proven track record in KOL management and growth hacking.
💰 Compensation & Benefits
Salary Range: Industry standard for a senior role in crypto marketing, considering the required experience level and location. (Estimated: $120,000 - $180,000 USD per year)
Benefits:
- Work from home
- Paid holidays and leave
- Team building and offsite events
- Beyond Border Remote Working policy
- Option to choose payment in fiat or crypto currency
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the crypto industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically cryptocurrency derivatives trading
Company Size: 51-200 employees
Founded: 2014
Company Description:
- BitMEX is the leading crypto derivatives exchange, providing professional crypto traders with a platform that caters to their needs with low latency, deep liquidity, and unmatched reliability
- Since its founding, no cryptocurrency has been lost through intrusion or hacking, allowing BitMEX users to trade safely in the knowledge that their funds are secure
- BitMEX was also one of the first exchanges to publish their on-chain Proof of Reserves and Proof of Liabilities data, proving assurance that they safely store and segregate the funds they are entrusted with
Company Specialties:
- Bitcoin
- Trading
- Financial technology
- Derivatives
- Financial services
- Cryptocurrency
- And digital asset exchange
Company Website: www.bitmex.com
ASSUMPTION: BitMEX offers a dynamic environment that blends intense work, a vibrant culture, and diversity. They actively recruit across time zones to meet growing demands and attract top global talent.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Growth Team Lead or a similar position within the organization
Work Arrangement: Remote OK, with flexible arrangements for remote contract talents, including work from home, paid holidays and leave, team building events, and the Beyond Border Remote Working policy
Growth Opportunities:
- Potential to grow within the Growth team or take on additional responsibilities as the team expands
- Opportunities to work on high-impact projects and campaigns that drive user acquisition and growth
- possibility to learn from and collaborate with experienced professionals in the crypto industry
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, innovative environment and make a significant impact on the growth of a leading crypto exchange.
🌍 Location & Work Environment
Office Type: Remote - Asia
Office Location(s): Eden Island, Mahé, Central, HK, Vancouver, CA, Singapore, SG, Zurich, CH
Geographic Context:
- BitMEX has offices in multiple locations across Asia, North America, and Europe, allowing for a diverse and global team
- The role requires working with KOLs and influencers based in Asia, with a focus on the Korean market
- The remote work arrangement allows for flexibility in working hours to accommodate different time zones
Work Schedule: Full-time (40 hours per week), with flexible arrangements for remote contract talents
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to work from anywhere in Asia with a stable internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study presentation
- Final round interview with the Growth Team Lead or a similar position
Key Assessment Areas:
- Candidates' understanding of the crypto trading space and KOL management
- Negotiation skills and objection handling
- Creativity and strategic thinking
- Communication skills in English and Korean
- Cultural fit with BitMEX's dynamic and diverse environment
Application Tips:
- Highlight relevant experience in crypto trading, KOL management, and growth hacking
- Demonstrate strong negotiation skills and provide examples of successful KOL partnerships
- Showcase creativity and strategic thinking in your application materials
- Tailor your resume and cover letter to emphasize your fit for the role and BitMEX's company culture
- Prepare for interview questions related to the crypto trading space, KOL management, and BitMEX's products and services
ATS Keywords: KOL Management, Influencer Acquisition, Crypto Trading, Growth Hacking, Negotiation Skills, Strategic Thinking, English, Korean, Remote Work, Team Building, BitMEX
ASSUMPTION: The interview process will focus on assessing candidates' technical skills, cultural fit, and alignment with BitMEX's mission and values.
🛠️ Tools & Technologies
- Social media platforms (e.g., Twitter, Telegram, Discord)
- KOL management and influencer marketing tools (e.g., Grin, Upfluence, BrandSnob)
- Project management tools (e.g., Asana, Trello, Jira)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Crypto trading platforms (e.g., BitMEX, Binance, Coinbase)
ASSUMPTION: The ideal candidate will have experience with relevant tools and platforms in the crypto industry and KOL management.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Growth
- Collaboration
- Responsibility
- Simplicity
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Results-oriented and proactive
- Collaborative and team-focused
- Open to feedback and continuous learning
Self-Assessment Questions:
- How do you stay updated on emerging trends in the crypto trading space and KOL marketing?
- Can you provide an example of a successful KOL partnership you've negotiated and executed?
- How do you ensure the consistency of marketing materials produced by different parties, including KOLs, with the campaign’s messaging and brand guidelines?
ASSUMPTION: BitMEX values meticulousness, agility, and simplicity in their team members. Candidates should be able to thrive in a diverse, cross-market environment and adapt to a 24/7 global exchange.
⚠️ Potential Challenges
- Managing multiple KOL relationships and campaigns simultaneously
- Dealing with KOLs who may have competing interests or demands
- Keeping up with the fast-paced and ever-changing crypto market
- Working with KOLs in different time zones and languages
- Balancing the need for innovation with the requirement to maintain brand consistency
ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the Korean market and the requirement for native fluency in Korean
- Compared to other KOL management roles, this position offers a higher level of autonomy and responsibility
- Unlike traditional marketing roles, this position requires a strong understanding of the crypto trading space and KOL management
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, innovative environment and make a significant impact on the growth of a leading crypto exchange in the Asian market.
📝 Sample Projects
- Developing and executing a KOL-driven campaign to launch a new product or feature on BitMEX
- Managing an ongoing KOL relationship to drive user acquisition and engagement for an existing product
- Negotiating a partnership with a high-profile KOL to promote BitMEX's brand and services
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Senior KOL Growth Marketer may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth team?
- How does BitMEX support the professional development and growth of its employees?
- What are the most significant challenges facing the crypto trading space, and how does BitMEX plan to address them?
- How does BitMEX ensure the security and integrity of user funds, and what measures are in place to protect against market volatility?
- What are the key performance indicators (KPIs) used to measure the success of KOL-driven campaigns, and how are they tracked and analyzed?
ASSUMPTION: These interview questions will help candidates better understand the role, team dynamics, and BitMEX's approach to the crypto trading space.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BitMEX job portal
- Tailor your resume and cover letter to highlight your relevant experience in crypto trading, KOL management, and growth hacking
- Prepare for interview questions related to the crypto trading space, KOL management, and BitMEX's products and services
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
- If selected for the final round, be prepared to present a case study or project demonstrating your skills in KOL management and growth hacking
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
