📌 Core Information
🔹 Job Title: Senior / Lead - Field Marketing
🔹 Company: Everstage Inc.
🔹 Location: Chennai, Tamil Nadu, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading field marketing campaigns to drive brand experiences and pipeline generation
- Managing in-person events such as trade shows, dinners, and customer meetups
- Planning and executing digital experiences like webinars, podcasts, and virtual summits
- Collaborating cross-functionally with Sales, RevOps, and Marketing teams
- Analyzing and reporting on event performance metrics
ASSUMPTION: This role requires a high level of ownership, organization, and analytical skills to manage multiple projects simultaneously and drive results.
📋 Key Responsibilities
✅ Plan, execute, and optimize memorable field events including trade shows, executive dinners, and customer gatherings across North America
✅ Own the full project lifecycle: research, budgeting, venue sourcing, vendor negotiation, creative direction, logistics, speaker coordination, post-event analysis
✅ Work closely with Sales, RevOps, and Marketing teams to align events with pipeline goals and regional sales strategies
✅ Track and report event performance based on SQLs, pipeline contribution, revenue influence, and ROI
✅ Maintain and manage event assets — collateral, booth materials, giveaways, branded merchandise — ensuring timely logistics and quality execution
✅ Build relationships with key stakeholders, industry partners, and executive decision-makers to strengthen brand impact
✅ Develop and drive webinar and virtual event strategies aligned with core marketing and GTM goals
✅ Identify relevant themes, speakers, and formats that resonate with our ICP
✅ Manage the full process from content planning and speaker outreach to promotional campaign development and event execution
✅ Write compelling copy for landing pages, emails, and social campaigns to boost attendance and engagement
✅ Leverage analytics to assess campaign impact and continually improve reach, content quality, and conversion rates
✅ Own and report on metrics such as registrations, attendance rate, engagement, and marketing-influenced pipeline
ASSUMPTION: This role involves a high degree of multitasking, requiring the ability to manage multiple projects simultaneously and adapt to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of proven experience managing field marketing initiatives including trade shows, online events, and webinar campaigns in a fast-paced B2B environment
Required Skills:
- Proven experience in B2B SaaS or enterprise tech marketing (highly preferred)
- Ability to juggle multiple projects simultaneously
- Strong sense of ownership and accountability for campaign success
- Highly organized with a structured approach to campaign planning, documentation, and execution
- Analytical mindset with the ability to connect actions to outcomes and improve campaign effectiveness
- Excellent communication and collaboration skills
- A natural storyteller who can articulate brand value through events and experiences
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Fluency in English
ASSUMPTION: Candidates with experience in B2B SaaS or enterprise tech marketing will have a strong understanding of the industry and its unique challenges.
💰 Compensation & Benefits
Salary Range: INR 12,00,000 - 18,00,000 per annum (AI-estimated based on industry standards for a Senior Field Marketing role in Chennai)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Paid time off
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Field Marketing role in Chennai, considering the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2020
Company Description:
- Everstage is a leader in sales compensation software, helping enterprises turn incentives into a strategic lever for business growth
- Trusted by Fortune 1000 companies and leading enterprises to streamline commissions and maximize sales performance
- With a 4.8/5 rating across 2,000+ reviews on G2 and Gartner, Everstage is a well-established player in the enterprise tech space
Company Specialties:
- Sales Commissions
- Incentive Compensation
- Sales Compensation
- Sales Incentives
- Incentive Compensation Management (ICM)
- Commission Management
- Commission Automation
- Payout Prediction
- Gamification
- Sales Performance
- Sales Performance Management (SPM)
- Commissions Processing
- Commissions Forecasting
Company Website: www.everstage.com
ASSUMPTION: Everstage's focus on sales compensation and incentives makes this role crucial for driving brand awareness and generating leads in the enterprise tech space.
📊 Role Analysis
Career Level: Senior/Lead
Reporting Structure: This role reports directly to the Head of Marketing and may oversee junior field marketing associates
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its marketing team
- Opportunity to gain experience in both in-person and digital event management
- Chance to work closely with cross-functional teams, fostering a well-rounded skill set
ASSUMPTION: This role offers significant growth potential as Everstage continues to expand its marketing efforts and team.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Chennai, Tamil Nadu, India
Geographic Context:
- Chennai is the capital city of Tamil Nadu, located on the southeastern coast of India
- It is a major IT hub and offers a vibrant cultural scene, with a mix of traditional and modern influences
- The city experiences a tropical savanna climate, with hot and humid weather throughout the year
Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: Chennai's thriving IT industry and cultural diversity make it an attractive location for professionals in the tech and marketing fields.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interview with the hiring manager
- Final interview with the Head of Marketing
Key Assessment Areas:
- Event planning and management skills
- Cross-functional collaboration and communication
- Analytical and problem-solving abilities
- Cultural fit and alignment with Everstage's values
Application Tips:
- Highlight your experience in B2B SaaS or enterprise tech marketing
- Demonstrate your ability to manage multiple projects simultaneously
- Showcase your analytical skills and how you've used data to improve campaign performance
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Field Marketing, Event Planning, Project Management, B2B Marketing, SaaS Marketing, Analytical Skills, Communication, Collaboration, Storytelling, Logistics, Campaign Management, Budgeting, Vendor Negotiation, Content Creation, Performance Tracking, Stakeholder Management
ASSUMPTION: Everstage's interview process is designed to assess candidates' skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Event management platforms (e.g., Bizzabo, Cvent)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with marketing automation, event management, project management, and analytics tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and accountable
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you comfortable working with data and using it to drive decision-making?
- Can you manage multiple projects simultaneously and adapt to changing priorities?
ASSUMPTION: Everstage values candidates who are customer-centric, data-driven, collaborative, innovative, and accountable, with a strong work ethic and a results-oriented mindset.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to changing priorities and shifting event plans
- Working with diverse stakeholders, including sales, marketing, and external vendors
- Navigating a fast-paced, dynamic work environment
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on event-driven brand experiences and pipeline generation
- Everstage's focus on sales compensation and incentives makes this role crucial for driving brand awareness and generating leads in the enterprise tech space
- This role offers significant growth potential as Everstage continues to expand its marketing efforts and team
ASSUMPTION: This role is unique in its focus on event-driven marketing and its importance in driving brand awareness and lead generation for Everstage.
📝 Sample Projects
- Planning and executing a successful trade show, including vendor negotiations, creative direction, and post-event analysis
- Developing and driving a webinar series that resonates with Everstage's ICP and generates high-quality leads
- Managing a team of junior field marketing associates to execute multiple events simultaneously
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the level of ownership required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Everstage's overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does Everstage support the professional development and growth of its marketing team members?
- What is the typical event planning process, and how does it align with Everstage's goals and objectives?
- How does Everstage measure the success of its field marketing campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their fit with Everstage's culture, and their ability to contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B SaaS or enterprise tech marketing
- Prepare examples of your event planning and management experiences, demonstrating your ability to manage multiple projects simultaneously and drive results
- Follow up with Everstage's HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
