📌 Core Information
🔹 Job Title: Senior / Lead Marketing Analyst, Growth Marketing
🔹 Company: Cleo
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (1 day per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Supporting critical growth initiatives by identifying, validating, and scaling new markets and product verticals
- Analyzing market-specific performance data and guiding investment decisions through actionable insights
- Collaborating cross-functionally with growth leadership, marketing teams, and country leads
- Working in a fast-paced, high-growth environment with a focus on curiosity, autonomy, and action
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to thrive in ambiguity.
📋 Key Responsibilities
✅ Supporting expansion and go-to-market analytics by partnering with growth, product marketing, and performance teams to identify opportunities and measure the impact of new market and product launches
✅ Analyzing market-specific performance and behavior data to support localization and optimization efforts
✅ Supporting go-to-market planning with data-led forecasting, sizing, and tracking
✅ Designing, implementing, and interpreting geo-lift and conversion lift tests to understand the impact of campaigns and regional launches
✅ Evolving attribution frameworks to better account for cross-channel, cross-market dynamics and working with other analysts and engineers to improve attribution logic
✅ Building dashboards and reporting infrastructure that track KPIs across marketing in expansion territories
✅ Surfacing and communicating actionable insights that shape budget allocation, campaign performance, and product optimization
✅ Working with growth leadership to drive data-led decisions and presenting insights and recommendations to stakeholders across growth, marketing, and leadership
ASSUMPTION: This role requires a strong understanding of marketing analytics, data visualization, and the ability to communicate complex findings effectively.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)
Experience: 3+ years of experience in marketing or growth analytics, preferably in a B2C or subscription environment
Required Skills:
- Strong SQL skills; able to independently explore, transform, and validate data
- Experience with A/B testing and causal inference methods (e.g., diff-in-diff, matched markets, pre-post analysis, geo-lifts)
- Familiarity with marketing attribution methods and tools
- Comfortable building visualizations and reports using tools like Looker, Tableau, Mode, or similar
- Strong commercial thinking: able to prioritize based on impact and communicate trade-offs clearly
- Curiosity, autonomy, and a bias to action, thriving in ambiguity and not afraid to ask hard questions
Preferred Skills:
- Python or R proficiency for more advanced analysis or causal inference work
- Experience with MMPs (e.g., Appsflyer, Adjust) or web/mobile tracking tools
- Exposure to localisation or market expansion strategies
- Knowledge of marketing funnel metrics across both performance and organic channels
- Comfort working with product and growth teams to test and evaluate features or user journeys
ASSUMPTION: Candidates should have a proven track record in marketing analytics and a strong understanding of data-driven decision making.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (based on industry standards for a mid-senior level marketing analyst role in London)
Benefits:
- Competitive compensation package (base + equity) with bi-annual reviews
- Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
- Clear progression plan with a focus on growth and development
- Flexibility, with a focus on work-life balance
- Work where you work best, with a hybrid approach for London-based employees and remote work options for those outside London
- Other benefits, including company-wide performance reviews, generous pay increases, equity top-ups, 25 days annual leave, 6% employer-matched pension, private medical insurance, dental cover, life assurance, enhanced parental leave, 1 month paid sabbatical, regular socials and activities, online mental health support, and a workplace nursery scheme
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on personal finance and AI-driven financial health
Company Size: Medium-sized (201-500 employees), offering a dynamic and collaborative work environment
Founded: 2016, with a mission to change the world's relationship with money
Company Description:
- Cleo is an AI-powered financial assistant that helps users improve their relationship with money through personalized chat, deep insights, and tailored financial tools
- The company aims to provide unbiased and inclusive financial growth for all, using simplicity and humor to engage users
- Cleo has experienced significant growth in recent years, expanding its team from 100 to 250+ employees and closing an $80m Series C funding round
Company Specialties:
- Artificial Intelligence
- Personal Finance
- Machine Learning
- Fintech
Company Website: www.meetcleo.com
ASSUMPTION: Cleo's mission and values-driven approach to personal finance sets it apart in the fintech industry.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and progression within the company
Reporting Structure: This role reports directly to the Growth Marketing team and works cross-functionally with various teams, including product marketing, performance marketing, and country leads
Work Arrangement: Hybrid, with one day per week in the office for London-based employees and remote work options for those outside London
Growth Opportunities:
- Progression to a leadership role within the Growth Marketing team or other departments
- Expanding responsibilities and impact as Cleo continues to grow and expand into new markets
- Opportunities to work on high-impact projects and drive strategic expansion bets
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a direct commercial impact on Cleo's expansion efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): 56 Shoreditch High St, Unit 2.10, Tea Building, London, England E1 6JJ, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving tech industry and a high cost of living
- The Cleo office is located in the trendy Shoreditch neighborhood, known for its creative and tech startups
- London offers excellent opportunities for professional growth and networking within the fintech industry
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: Cleo's London office provides a dynamic and collaborative work environment, with opportunities for professional growth and networking within the fintech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR representative
- Technical assessment or case study
- Final round interview with the Growth Marketing team and other stakeholders
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Commercial acumen and strategic thinking
- Cultural fit and alignment with Cleo's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Cleo's mission and values, and how your skills and experience align with the company's goals
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, data-driven decision-making, and cultural fit
- Showcase your ability to work collaboratively and cross-functionally with various teams
ATS Keywords: Marketing Analytics, Growth Analytics, SQL, A/B Testing, Causal Inference, Attribution Methods, Data Visualization, Commercial Thinking, Curiosity, Autonomy, Bias to Action
ASSUMPTION: Cleo's interview process focuses on assessing candidates' analytical skills, cultural fit, and strategic thinking, with a strong emphasis on data-driven decision-making and commercial acumen.
🛠️ Tools & Technologies
- SQL
- Python or R (for advanced analysis or causal inference work)
- Data visualization tools (e.g., Looker, Tableau, Mode)
- Marketing attribution tools
- MMPs (e.g., Appsflyer, Adjust) or web/mobile tracking tools
ASSUMPTION: This role requires proficiency in SQL and familiarity with data visualization tools, with the opportunity to develop skills in Python or R for more advanced analysis.
👔 Cultural Fit Considerations
Company Values:
- Simplicity: Making the complex simple and accessible
- Humor: Bringing joy to finance and creating a positive user experience
- Inclusion: Ensuring that everyone has the opportunity to achieve financial well-being
- Integrity: Acting with honesty and transparency in all aspects of the business
Work Style:
- Collaborative and cross-functional, with a focus on data-driven decision-making
- Dynamic and fast-paced, with a focus on growth and expansion
- Curious and autonomous, with a bias to action and a focus on continuous learning
Self-Assessment Questions:
- How do you approach making complex financial concepts simple and accessible?
- Can you provide an example of a time when you used humor to improve user engagement or experience?
- How do you ensure that your analysis and recommendations are inclusive and unbiased?
ASSUMPTION: Cleo's culture values simplicity, humor, inclusion, and integrity, with a focus on data-driven decision-making, collaboration, and continuous learning.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth environment with a focus on expansion and strategic decision-making
- Balancing the need for data-driven insights with the need for quick decision-making and execution
- Managing multiple stakeholders and priorities across various teams and departments
- Adapting to a dynamic work environment with changing priorities and responsibilities
ASSUMPTION: This role requires strong analytical skills, excellent communication skills, and the ability to thrive in a fast-paced, high-growth environment with a focus on expansion and strategic decision-making.
📈 Similar Roles Comparison
- This role differs from other marketing analyst positions in its focus on expansion and go-to-market strategies, with a broader scope of responsibilities and impact
- Cleo's industry-specific context and mission-driven approach set it apart from other fintech companies, with a focus on personal finance and AI-driven financial health
- Career path comparison: This role offers significant growth potential, with opportunities to progress to a leadership role within the Growth Marketing team or other departments
ASSUMPTION: This role offers unique opportunities for growth and impact within the fintech industry, with a focus on expansion and strategic decision-making.
📝 Sample Projects
- Analyzing market-specific performance data to inform localization and optimization efforts for a new product launch in an untapped market
- Designing and implementing geo-lift and conversion lift tests to measure the impact of regional marketing campaigns and optimize channel mix
- Building dashboards and reporting infrastructure to track KPIs across marketing in expansion territories and surface actionable insights
ASSUMPTION: These sample projects illustrate the breadth and impact of the responsibilities for this role, with a focus on data-driven decision-making and strategic expansion.
❓ Key Questions to Ask During Interview
- Can you describe the most significant expansion initiative that the Growth Marketing team has worked on in the past year, and what was my role in driving its success?
- How does the Growth Marketing team collaborate with other departments, such as product marketing and performance marketing, to ensure alignment and impact?
- What opportunities are there for professional growth and development within the Growth Marketing team and Cleo more broadly?
- How does Cleo approach localization and market expansion strategies, and what role would I play in driving these initiatives?
- What is the most challenging aspect of working in a fast-paced, high-growth environment, and how does Cleo support its employees in managing this dynamic work environment?
ASSUMPTION: These key questions help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development within Cleo.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, data-driven decision-making, and cultural fit
- Showcase your ability to work collaboratively and cross-functionally with various teams
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
