📌 Core Information
🔹 Job Title: Senior/Lead Product Marketing Manager
🔹 Company: XBOW
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Defining and evolving XBOW’s positioning, messaging, and narrative for a technical security audience
- Creating sales and customer-facing materials that clearly communicate XBOW’s value
- Collaborating with product, engineering, growth, and content teams on messaging and campaign development
- Serving as a key voice of the customer and bringing market insights into the product development process
ASSUMPTION: This role requires a strong understanding of application security, developer tooling, or cybersecurity, as well as excellent writing and communication skills. A collaborative mindset and bias for action are also crucial for success in this position.
📋 Key Responsibilities
✅ Define and refine XBOW’s positioning, messaging, and packaging based on customer insights, competitive research, and product intuition
✅ Partner with product and engineering teams to plan and execute feature and product launches
✅ Develop audience segmentation, personas, and use cases to guide go-to-market strategy
✅ Serve as a key voice of the customer and bring market insights into the product development process
ASSUMPTION: This role involves working closely with various teams, so strong collaboration skills are essential. Additionally, the ability to balance strategic thinking with hands-on execution is crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of product marketing experience in application security, developer tooling, cybersecurity, or technical SaaS environment
Required Skills:
- Fluency in the needs and mindset of security professionals or developers
- Excellent writing and communication skills
- Ability to operate as a team of one in the early stages of the function
- Bias for action, strong ownership, and comfort with early-stage ambiguity
- Collaborative operator who loves jumping between strategy and execution
Preferred Skills:
- Advanced education (MBA or advanced degree in computer science)
- Offensive security background
- Technical proficiency in multiple programming languages
- Experience launching AI-driven or technically complex products
- Startup or founding team experience
ASSUMPTION: While an MBA or advanced degree in computer science is not required, it may be beneficial for this role. Additionally, experience in offensive security or launching AI-driven products is a strong plus.
💰 Compensation & Benefits
Salary Range: $200,000 - $350,000 per year (based on industry standards for a senior-level product marketing role in the US)
Benefits:
- Competitive salary
- Equity package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level product marketing role in the US. The actual salary may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: XBOW operates in the computer and network security industry, focusing on application security and developer tooling.
Company Size: XBOW is a small startup with 11-50 employees, offering a dynamic and agile work environment.
Founded: XBOW was founded in 2024, making it a relatively new player in the market.
Company Description:
- XBOW is redefining the future of cybersecurity by building the world's first autonomous pentester, powered by AI
- The company aims to scale offensive security to meet the ever-growing demand, using AI-driven superpowers to enable security teams to stay one step ahead
- XBOW fights back against AI-driven cyberattacks by finding and responsibly disclosing real-world vulnerabilities, ensuring organizations can fix issues before they’re exploited
Company Specialties:
- Autonomous pentesting
- AI-driven cybersecurity
- Offensive security
Company Website: xbow.com
ASSUMPTION: XBOW is a startup focused on innovative, AI-driven solutions for cybersecurity. Its small size and focus on cutting-edge technology make it an attractive option for candidates seeking a dynamic and impactful work environment.
📊 Role Analysis
Career Level: Senior/Lead level, with the opportunity to grow and build a team over time
Reporting Structure: This role reports directly to the founders and works closely with the product, engineering, growth, and content teams
Work Arrangement: Remote in the US, with regular meetings and support for in-person collaboration
Growth Opportunities:
- Building and shaping the product marketing function
- Defining how XBOW goes to market and shapes its product narrative
- Playing a critical role in how the world understands XBOW’s mission
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as XBOW is an early-stage company with a clear mission and strong market potential.
🌍 Location & Work Environment
Office Type: Remote (US)
Office Location(s): N/A (remote work)
Geographic Context:
- XBOW is based in Seattle, Washington, but operates remotely across the US
- The company’s remote work environment offers flexibility and the opportunity to work from various locations within the US
Work Schedule: Full-time (40 hours per week), with regular meetings and collaboration opportunities
ASSUMPTION: XBOW’s remote work environment offers flexibility and the opportunity to work from various locations within the US. This can be beneficial for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- 30-min introductory chat
- 30 minutes with each of the leadership team
- Case-based working session
- 30-min final meeting with the CEO and founder, Oege de Moor
Key Assessment Areas:
- Product marketing experience in application security, developer tooling, or cybersecurity
- Writing and communication skills
- Collaboration and teamwork
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant product marketing experience in application security, developer tooling, or cybersecurity
- Demonstrate strong writing and communication skills through a well-crafted resume and cover letter
- Prepare for case-based working sessions by researching XBOW’s products and market position
- Showcase your ability to collaborate and work effectively in a remote team environment
ATS Keywords: Product marketing, application security, developer tooling, cybersecurity, technical SaaS, messaging development, go-to-market strategy, customer insights, product positioning, narrative development
ASSUMPTION: XBOW’s interview process is designed to assess candidates’ relevant experience, skills, and cultural fit. Applicants should be prepared to discuss their experience in product marketing and demonstrate their ability to work effectively in a remote team environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: XBOW uses various marketing, CRM, project management, and collaboration tools to streamline its operations and facilitate remote work.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Accountability
Work Style:
- Dynamic and agile, with a focus on innovation and continuous learning
- Collaborative and team-oriented, with a strong emphasis on communication and cross-functional collaboration
- Customer-focused, with a commitment to understanding and addressing customer needs
- Accountable and results-driven, with a focus on delivering high-quality work and achieving measurable outcomes
Self-Assessment Questions:
- Do you thrive in dynamic, innovative environments, and are you comfortable with early-stage ambiguity?
- Are you an effective communicator and collaborator, able to work successfully in a remote team environment?
- Do you have a strong customer focus, and are you committed to understanding and addressing customer needs?
- Are you accountable and results-driven, with a proven track record of delivering high-quality work and achieving measurable outcomes?
ASSUMPTION: XBOW values innovation, collaboration, customer focus, integrity, and accountability. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Working in a fast-paced, early-stage startup environment with a high degree of ambiguity and change
- Balancing strategic thinking with hands-on execution, often working independently as the team of one
- Adapting to a remote work environment and collaborating effectively with team members across various time zones
- Keeping up with the latest trends and developments in application security, developer tooling, and cybersecurity
ASSUMPTION: XBOW’s fast-paced, early-stage environment can present unique challenges, but it also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on application security and developer tooling, requiring a strong technical background and understanding of the target audience
- XBOW’s focus on AI-driven, autonomous security solutions sets it apart from other companies in the application security and developer tooling space
- This role offers significant growth opportunities, as XBOW is an early-stage company with a clear mission and strong market potential
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on application security, developer tooling, and AI-driven solutions makes it unique. Additionally, XBOW’s early-stage status and growth potential set it apart from more established companies in the industry.
📝 Sample Projects
- Developing and refining XBOW’s positioning, messaging, and packaging based on customer insights, competitive research, and product intuition
- Planning and executing feature and product launches in collaboration with product and engineering teams
- Creating sales and customer-facing materials that clearly communicate XBOW’s value and resonate with the target audience
ASSUMPTION: These sample projects illustrate the key responsibilities and deliverables of the Senior/Lead Product Marketing Manager role at XBOW.
❓ Key Questions to Ask During Interview
- Can you describe the typical product marketing process at XBOW, and how this role fits into that process?
- How does XBOW differentiate itself from other companies in the application security and developer tooling space, and how does this role contribute to that differentiation?
- What are the key challenges and opportunities facing the product marketing function at XBOW, and how does this role address them?
- How does XBOW support the professional development and growth of its product marketing team members?
- What is the company’s approach to remote work, and how does it facilitate collaboration and communication among team members?
ASSUMPTION: These key questions help applicants better understand the role, the company, and the work environment, enabling them to make informed decisions about their application and interview preparation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Apply Now
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, application security, developer tooling, or cybersecurity
- Prepare for case-based working sessions by researching XBOW’s products and market position
- Showcase your ability to collaborate and work effectively in a remote team environment
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
