📌 Core Information
🔹 Job Title: Senior/Lead Product Marketing Manager
🔹 Company: SKELAR
🔹 Location: Kyiv, Kyiv, Ukraine
🔹 Job Type: Full-Time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the full cycle of developing and optimizing marketing funnels
- Conducting user research and competitive analysis to inform strategy
- Collaborating with cross-functional teams to implement growth initiatives
- Contributing to the development of a new monetization model for the product
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to work effectively with multiple teams.
📋 Key Responsibilities
✅ Lead the full cycle of developing and optimizing marketing funnels, from idea generation to launch, testing, analysis, and scaling
✅ Formulate hypotheses and refine value propositions based on a deep understanding of target audience needs and business goals
✅ Prioritize and implement initiatives that drive key metrics and achieve target ROI
✅ Conduct thorough competitive analysis and market research to identify new opportunities and strengthen marketing strategies
✅ Collaborate closely with marketing, product, and development teams to implement initiatives
✅ Participate in the development of a new monetization model for the product
✅ Improve A/B testing processes and best practices to enable faster data-driven decision-making
ASSUMPTION: This role requires a strong focus on data-driven decision-making and continuous optimization of marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: A minimum of 2 years of experience in a Product Marketing Manager or related role
Required Skills:
- Proven analytical skills and experience working with metrics and analytical tools
- Experience conducting A/B tests, user research, and competitive analysis
- Proven ability to collaborate effectively with product and engineering teams
- Upper-intermediate English proficiency or higher
Preferred Skills:
- Experience in the tech industry
- Familiarity with marketing automation tools
- Knowledge of SQL or other data querying languages
ASSUMPTION: While not explicitly stated, experience in the tech industry and familiarity with marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Industry standards for a Senior Product Marketing Manager in Kyiv, Ukraine, range from UAH 60,000 to UAH 120,000 per month, depending on experience and skills. This estimate is based on market research and comparable roles in the region.
Benefits:
- Medical Insurance
- Corporate Doctor
Working Hours: Full-time, with standard business hours
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: SKELAR operates in the technology industry, focusing on high tech, data, and analytics. They have eight products in different niches and millions of users worldwide.
Company Size: SKELAR has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: SKELAR was founded in 2014, with a history of steady growth and expansion in the tech industry.
Company Description:
- SKELAR is a venture builder focused on high tech, data, and analytics
- They have eight products in different niches, serving millions of users worldwide
- SKELAR supports Ukraine through humanitarian aid, equipment provision, tax payments, and educational investments
Company Specialties:
- Venture building in high tech, data, and analytics
- Product development and growth
- Global expansion and market penetration
Company Website: skelar.tech
ASSUMPTION: SKELAR's focus on high tech, data, and analytics requires candidates with strong analytical skills and a passion for technology.
📊 Role Analysis
Career Level: This role is at the senior/lead level, requiring a high degree of expertise and strategic thinking.
Reporting Structure: The Senior/Lead Product Marketing Manager will likely report directly to the Head of Marketing or a similar role and may oversee junior marketing team members.
Work Arrangement: This role is on-site, with standard business hours. However, some flexibility may be available for the right candidate.
Growth Opportunities:
- As a senior/lead role, this position offers opportunities to mentor junior team members and contribute to the company's overall growth strategy
- SKELAR's mid-sized company structure provides ample opportunities for career advancement as the company continues to grow
- The diverse range of products and niches within SKELAR offers opportunities to gain experience in various industries and markets
ASSUMPTION: Given SKELAR's focus on growth and expansion, this role presents significant opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: SKELAR's office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Kyiv, Ukraine
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people
- The city is known for its vibrant tech industry, with numerous startups and tech companies calling it home
- Kyiv offers a high quality of life, with affordable housing, a rich cultural scene, and numerous recreational opportunities
Work Schedule: Standard business hours, with some flexibility available for the right candidate
ASSUMPTION: Kyiv's thriving tech industry and high quality of life make it an attractive location for tech professionals.
💼 Interview & Application Insights
Typical Process:
- Initial screening with the recruitment team
- Technical test or case study to assess relevant skills
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Marketing strategy and planning
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and marketing strategy
- Research SKELAR's products and industry to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Product Marketing, Marketing Strategy, A/B Testing, User Research, Competitive Analysis, Collaboration, English Language Proficiency
ASSUMPTION: SKELAR's interview process is designed to assess both technical skills and cultural fit, with a focus on problem-solving and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Data querying languages (e.g., SQL)
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools and analytics platforms is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer focus and user-centric design
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Agile and adaptable
Self-Assessment Questions:
- Do you have a proven track record of driving growth through data-driven marketing strategies?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you thrive in an agile, fast-paced work environment?
ASSUMPTION: SKELAR's company culture values innovation, collaboration, and a customer-focused approach, requiring candidates who can thrive in a dynamic, data-driven environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, growing company
- Working with cross-functional teams to implement growth initiatives
- Adapting to changes in the market and competitive landscape
- Balancing strategic thinking with day-to-day tactical execution
ASSUMPTION: This role presents both opportunities and challenges, requiring strong organizational skills, adaptability, and the ability to balance strategic thinking with tactical execution.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position places a greater emphasis on strategic thinking and cross-functional collaboration
- In the tech industry, this role is typical of a senior/lead position, with a focus on driving growth and innovation
- Career progression in this role could lead to a Head of Marketing or similar leadership position
ASSUMPTION: This role is typical of a senior/lead Product Marketing Manager position in the tech industry, with a focus on driving growth and innovation.
📝 Sample Projects
- Developing and optimizing marketing funnels for a new product launch
- Conducting user research and competitive analysis to inform marketing strategy
- Implementing A/B testing processes to improve data-driven decision-making
ASSUMPTION: These sample projects are representative of the types of initiatives a Senior/Lead Product Marketing Manager at SKELAR might work on.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing funnel for Relatio, and how this role will contribute to its optimization?
- How does the marketing team collaborate with product and development teams to implement growth initiatives?
- What are the most significant challenges facing the marketing team in the coming months, and how can this role help address them?
- How does SKELAR support the professional development and growth of its employees?
- What is the company's long-term vision for Relatio, and how does this role contribute to achieving that vision?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and marketing strategy
- Research SKELAR's products and industry to demonstrate your enthusiasm and understanding of the company
- Follow up with the recruitment team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
