📌 Core Information
🔹 Job Title: Senior Lead, Vertical Ad Product Marketing
🔹 Company: Tubi
🔹 Location: New York City, NY (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days/week in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing verticalized go-to-market strategies for Tubi’s advertising portfolio
- Conducting market research and competitive analysis to inform product development and marketing efforts
- Collaborating with cross-functional teams to create compelling value propositions and messaging for Tubi’s ad products and services
- Leading product launches and internal enablement efforts to drive adoption and usage of Tubi’s advertising solutions
- Representing Tubi at industry events and partner meetings to evangelize the company’s advertising offerings
ASSUMPTION: This role requires a strong understanding of the ad tech and digital advertising landscape, as well as exceptional analytical and storytelling abilities. Candidates should be comfortable working in a fast-paced, dynamic environment and collaborating with various stakeholders to drive results.
📋 Key Responsibilities
✅ Conducting ongoing research into the ad tech landscape, market trends, and competitive offerings across Tubi’s key verticals
✅ Developing comprehensive strategies, including roadmaps, positioning, packaging, and playbooks, to enhance Tubi’s value proposition and bolster its ad solutions for key verticals
✅ Working closely with product managers to prioritize features, capabilities, and partnerships based on market needs and business impact
✅ Crafting compelling value propositions and messaging for Tubi’s ad products and services
✅ Leading the go-to-market strategy for new ad-related features, tools, and partnerships, managing end-to-end launch plans, and partnering with sales and marketing teams to create impactful campaigns and announcements
✅ Developing training materials, playbooks, and resources to empower sales, account management, and partner teams
✅ Collaborating with marketing and sales teams to create case studies, thought leadership content, and webinars for advertisers, and representing Tubi at industry events, conferences, and partner meetings
ASSUMPTION: This role involves a mix of strategic planning, analytical work, and external communication. Candidates should be comfortable wearing multiple hats and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in product marketing, vertical marketing, solutions marketing, or a related role within the ad tech or digital advertising industry
Required Skills:
- Proven experience in market research and competitive analysis
- Strong analytical and storytelling abilities
- Excellent project management and stakeholder collaboration skills
- Deep understanding of the streaming and digital advertising ecosystem, including SSPs, DSPs, CTV, and programmatic ad buying
- Passion for film, TV, and advertising
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in additional languages (Spanish, Mandarin, etc.)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with project management tools (e.g., Asana, JIRA) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $77,400 - $110,500 USD per year (based on experience and location)
Benefits:
- Medical/Dental/Vision Insurance
- 401(k) Plan
- Paid Time Off (Flexible Time Off Policy for salaried/exempt employees)
- Annual Discretionary Bonus
- Long-Term Incentive Plan
- Generous Parental Leave Program
- Monthly Wellness Reimbursement
Working Hours: Full-time (40 hours/week), with flexible work arrangements for hybrid employees
ASSUMPTION: The salary range provided is based on the job posting and industry standards for similar roles in the New York City area. However, the final offer amount may vary depending on the candidate’s education, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 501-1,000 employees (Mid-size)
Founded: 2014 (as a standalone company; Tubi was acquired by Fox Corporation in 2020)
Company Description:
- Tubi is the most-watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories
- As a leading ad-supported video-on-demand service, Tubi offers a personalized experience and the world’s largest content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels
- Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses
Company Specialties:
- Free TV and movie streaming
- Entertainment
- Streaming and advertising
Company Website: tubitv.com/home
ASSUMPTION: Tubi’s mid-size company structure allows for a more agile and collaborative work environment, with opportunities for employees to make a significant impact on the company’s growth and success.
📊 Role Analysis
Career Level: Mid-level to senior (depending on experience)
Reporting Structure: Reports to the Senior Manager, Product Marketing
Work Arrangement: Hybrid (3 days/week in-office)
Growth Opportunities:
- Potential career progression into a management or leadership role within the product marketing team
- Broad exposure to various aspects of the business, including product development, sales, and marketing
- Opportunities to work on high-impact projects and initiatives that drive the company’s advertising strategy
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in product marketing within the entertainment industry.
🌍 Location & Work Environment
Office Type: Hybrid (3 days/week in-office)
Office Location(s): 1460 Broadway, New York, NY 10036, US
Geographic Context:
- New York City is a major hub for the entertainment and media industry, offering ample networking opportunities and access to industry events
- The office is located in Midtown Manhattan, providing easy access to public transportation and various amenities
- The hybrid work arrangement allows for a better work-life balance, with two days of remote work per week
Work Schedule: Full-time (40 hours/week), with flexible hours for hybrid employees
ASSUMPTION: The hybrid work arrangement provides employees with the best of both worlds – the opportunity to collaborate and build relationships with colleagues in the office, while also enjoying the flexibility and convenience of working from home.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and technical interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Market research and competitive analysis skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Tubi’s values
Application Tips:
- Highlight your experience in market research, competitive analysis, and strategic planning in your resume and cover letter
- Demonstrate your understanding of the streaming and digital advertising ecosystem in your application materials
- Prepare examples of your analytical and storytelling abilities for the interview
ATS Keywords: Product marketing, vertical marketing, solutions marketing, ad tech, digital advertising, market research, competitive analysis, strategic planning, messaging, go-to-market strategy, industry trends, streaming, CTV, programmatic ad buying
ASSUMPTION: Tubi uses an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA)
- Marketing automation tools and CRM systems (e.g., Marketo, Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools is not explicitly required, but it would be beneficial for candidates to have experience with them, as they are commonly used in product marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Storytelling: Tubi believes in the power of storytelling to connect people and bring them together
- Innovation: Tubi fosters a culture of innovation and continuous improvement
- Collaboration: Tubi values collaboration and teamwork to achieve common goals
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous learning
Self-Assessment Questions:
- Do you share Tubi’s passion for storytelling and its commitment to connecting people through entertainment?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who align with Tubi’s values and work style are more likely to succeed in this role and contribute to the company’s continued growth and success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Keeping up with the rapidly evolving ad tech and digital advertising landscape
- Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution
- Navigating a mid-size company structure, with opportunities for both collaboration and competition among team members
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively, leveraging their skills and experience to drive results.
📈 Similar Roles Comparison
- Compared to other product marketing roles in the entertainment industry, this role places a greater emphasis on market research and competitive analysis, as well as verticalized go-to-market strategies
- Tubi’s mid-size company structure offers more opportunities for growth and impact compared to larger, more established entertainment companies, but may also present greater competition among team members
- Career progression in this role may involve moving into a management or leadership position within the product marketing team, or transitioning into a related role within the company, such as sales or business development
ASSUMPTION: Candidates should consider their career goals and aspirations when evaluating this role and comparing it to similar positions in the industry.
📝 Sample Projects
- Conducting a comprehensive market analysis of the CTV advertising landscape, identifying trends and opportunities for Tubi to differentiate its offerings
- Developing a verticalized go-to-market strategy for Tubi’s advertising solutions in the retail vertical, including roadmaps, positioning, packaging, and playbooks
- Leading the go-to-market launch of a new ad-related feature or partnership, managing end-to-end launch plans and partnering with sales and marketing teams to create impactful campaigns and announcements
ASSUMPTION: These sample projects illustrate the strategic, analytical, and tactical aspects of the role, as well as the opportunity to work on high-impact initiatives that drive Tubi’s advertising strategy.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Tubi’s advertising portfolio and the key priorities for this role in the first 90 days?
- How does Tubi’s product marketing team collaborate with other departments, such as product, sales, and marketing, to drive advertising strategy and execution?
- What are the most important qualities and skills for success in this role, according to the hiring manager and key stakeholders?
- How does Tubi support the professional development and growth of its product marketing team members?
- What are the biggest challenges facing Tubi’s advertising business, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and your commitment to driving results for Tubi’s advertising business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your experience in market research, competitive analysis, and strategic planning, as well as your understanding of the streaming and digital advertising ecosystem
- Prepare examples of your analytical and storytelling abilities for the interview, demonstrating your ability to create compelling value propositions and messaging for Tubi’s ad products and services
- If selected for an interview, be prepared to discuss your approach to market research, competitive analysis, and strategic planning, as well as your thoughts on Tubi’s advertising portfolio and go-to-market strategy
- Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role and address any outstanding questions or concerns
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
