📌 Core Information
🔹 Job Title: Senior Lifecycle Marketing Manager
🔹 Company: MaintainX
🔹 Location: North America (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-7+ years
🔹 Remote Status: Remote (Canada or USA)
🚀 Job Overview
Key aspects of this role include:
- Driving growth across the entire customer journey
- Collaborating cross-functionally with Sales, Product Marketing, and RevOps
- Improving product engagement, nurturing prospects, and optimizing conversion
- Influencing retention and expansion through lifecycle marketing strategies
ASSUMPTION: This role requires a strong focus on data-driven strategies and cross-functional collaboration to create seamless, high-impact customer experiences that accelerate pipeline and revenue.
📋 Key Responsibilities
✅ Lead Conversion: Design and execute email nurture sequences in partnership with Sales to turn leads into qualified sales opportunities.
✅ Onboarding & Activation: Improve product onboarding experiences to boost user activation and early retention.
✅ Trial Conversion: Drive self-serve trial users to upgrade by delivering timely, personalized lifecycle messaging.
✅ Email Channel Ownership: Manage the email marketing automation channel end-to-end—strategy, content, segmentation, testing, and reporting.
✅ Lifecycle Segmentation & Personalization: Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel. Leverage AI personalization tools like Clay where possible. Partner with PMM and Sales on messaging.
✅ Product Launch Support: Plan and execute email campaigns that promote new product features and drive expansion within the customer base.
✅ Experimentation: Continuously A/B test subject lines, content, and timing to improve engagement and conversion rates.
✅ Measurement: Own performance reporting for lifecycle campaigns; communicate learnings and iterate based on results.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management and communication skills to execute strategies end-to-end.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7+ years of experience in lifecycle, customer, or demand marketing, preferably in a B2B SaaS environment
Required Skills:
- Proven success in driving user onboarding, engagement, and trial-to-paid conversion
- Experience collaborating with Sales teams on funnel alignment, lead prioritization, and campaign insights
- Strong analytical skills and experience with reporting tools (e.g., Looker, Amplitude, HubSpot, Google Analytics)
- Proficiency with cross-channel marketing platforms such as Iterable or Hubspot
- Excellent project management and communication skills
- Comfortable owning strategy, execution, and reporting end-to-end
Preferred Skills:
- Experience with AI tools (i.e., Clay, Conversica)
- Possess enterprise experience, particularly in designing and executing lifecycle strategies for large-scale accounts
- Bring experience with startups and entrepreneurial organizations
- Have experience working with CMMS or facility operations software
- Are based in the Greater Toronto Area
ASSUMPTION: While not explicitly stated, a background in B2B SaaS marketing and familiarity with AI tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for a Senior Lifecycle Marketing Manager in a B2B SaaS company with 201-500 employees)
Benefits:
- Competitive salary and meaningful equity opportunities
- Healthcare, dental, and vision coverage
- 401(k) / RRSP enrollment program
- Take what you need PTO
- Work culture where ideas and effort are publicly celebrated
Working Hours: Full-time, with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Maintenance and Work Execution Software
Company Size: 201-500 employees, which means a mid-sized company with established processes and a growing team
Founded: 2018, with a 7-year history in the industry
Company Description:
- MaintainX is the leading maintenance and work execution software, designed specifically for industrial and frontline teams
- The platform helps companies streamline maintenance operations, improve asset management, and empower workers
- MaintainX is trusted by over 8,000 companies worldwide, with more than 500,000 frontline professionals using the platform
Company Specialties:
- Maintenance software
- CMMS (Computerized Maintenance Management System)
- Work order management
- Mobile maintenance manager
- Preventative maintenance
- Inspection checklists
- Safety checklists
- Mobile CMMS
- Maintenance manager
- Facility manager
- Digital procedures
- EHS (Environmental, Health, and Safety) checklists
- Manufacturing operations
- Enterprise Asset Management
- Plant Operations
- Connected Worker Platform
Company Website: www.getmaintainx.com
ASSUMPTION: MaintainX is committed to creating a diverse environment and welcomes applicants from all backgrounds.
📊 Role Analysis
Career Level: Senior, with a focus on strategic decision-making and cross-functional collaboration
Reporting Structure: Reports directly to the Director of Customer Growth Marketing
Work Arrangement: Remote, with the option to work from the Greater Toronto Area
Growth Opportunities:
- Potential to grow within the marketing team as the company expands
- Opportunity to influence the direction of lifecycle marketing strategies
- Possibility to work on enterprise accounts and drive large-scale customer expansion
ASSUMPTION: This role offers significant growth potential as MaintainX continues to expand its customer base and product offerings.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from the Greater Toronto Area
Office Location(s): North America (Canada or USA)
Geographic Context:
- MaintainX has a strong presence in North America, with a headquarters in San Francisco, California
- The company serves customers worldwide, with over 8,000 businesses using the platform
- Working remotely allows for a flexible work-life balance and the opportunity to collaborate with a global team
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work with a diverse team from various locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with the marketing team or other stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Analytical skills and data-driven decision-making
- Experience with lifecycle marketing and email automation
Application Tips:
- Highlight relevant experience in lifecycle marketing and B2B SaaS environments
- Demonstrate a strong understanding of data-driven strategies and A/B testing
- Showcase your ability to collaborate with cross-functional teams and influence stakeholders
- Tailor your resume and cover letter to emphasize the required skills and qualifications
ATS Keywords: Lifecycle Marketing, Customer Engagement, Demand Marketing, Email Marketing, Analytics, Project Management, Collaboration, Segmentation, Personalization, A/B Testing, Reporting, Product Launch, User Onboarding, Sales Alignment, Marketing Automation, AI Tools
ASSUMPTION: MaintainX uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Cross-channel marketing platforms (e.g., Iterable, Hubspot)
- Reporting tools (e.g., Looker, Amplitude, Google Analytics)
- AI personalization tools (e.g., Clay)
- Email automation and marketing software
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to execute lifecycle marketing strategies and measure performance.
👔 Cultural Fit Considerations
Company Values:
- Smart: MaintainX values intelligent decision-making and continuous learning
- Humble: The company fosters a collaborative and inclusive work environment
- Optimist: MaintainX is optimistic about the future of maintenance and work execution software and the impact it can have on businesses worldwide
Work Style:
- Data-driven: MaintainX relies on data to inform decision-making and measure performance
- Collaborative: The company values cross-functional collaboration and teamwork
- Adaptable: MaintainX is a growing company that requires employees to be flexible and adaptable to change
Self-Assessment Questions:
- Do you have experience designing and executing lifecycle marketing strategies in a B2B SaaS environment?
- Are you comfortable collaborating with cross-functional teams and influencing stakeholders?
- Do you have a strong understanding of data-driven strategies and A/B testing?
- Are you adaptable and able to work in a fast-paced, growing environment?
ASSUMPTION: MaintainX values employees who are data-driven, collaborative, and adaptable, with a strong understanding of lifecycle marketing strategies.
⚠️ Potential Challenges
- Managing multiple stakeholders and aligning lifecycle marketing strategies with cross-functional teams
- Keeping up with the latest trends and best practices in lifecycle marketing and email automation
- Balancing the need for data-driven decision-making with the need for quick execution and iteration
- Ensuring consistent and high-quality customer experiences across multiple touchpoints and channels
ASSUMPTION: These challenges are common in lifecycle marketing roles and can be overcome with strong project management, communication, and collaboration skills.
📈 Similar Roles Comparison
- Unlike other lifecycle marketing roles, this position requires a strong focus on cross-functional collaboration and influencing stakeholders
- This role is unique in its focus on driving growth across the entire customer journey, from lead conversion to customer expansion
- Career progression in this role could lead to opportunities in marketing leadership or other senior marketing positions within the company
ASSUMPTION: This role offers a unique opportunity to drive growth and influence customer experiences across the entire customer journey.
📝 Sample Projects
- Developing and executing an email nurture sequence to convert leads into qualified sales opportunities
- Improving the product onboarding experience to boost user activation and early retention
- Collaborating with the product marketing team to create targeted messaging for specific customer segments
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does MaintainX approach cross-functional collaboration, and how will this role fit into that structure?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does MaintainX measure the success of lifecycle marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for growth and development within the marketing team and the company as a whole?
- How does MaintainX support work-life balance for remote employees?
ASSUMPTION: These questions demonstrate a strong understanding of the role and a commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize the required skills and qualifications, including relevant keywords from the job description
- Prepare a portfolio or examples of your work, if applicable, to showcase your experience in lifecycle marketing
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
